Lead producer and chief creative for specialty companion video content to support current IP (American Horror Story, American Crime Story, American Horror Stories, American Sports Story: Gladiator, Feud: Capote vs. The Swans, Monster(s): Erik and Lyle Menendez et al.) involving talent from both sides of the camera. Content is exclusively created for RMP social media and supporting promotional channels.Leads initiatives to elevate the “Ryan Murphy Productions” brand through exclusive content, acceleration of follower acquisition, and high-touch responsiveness when engaging with the fanbase.Instrumental in establishing Ryan Murphy Productions (RMP) long-term strategy and presence on social media for all intellectual property, past and present.Creates and connects business opportunities and partnerships to drive revenue and expand the unique culture cultivated by RMP.Frequently liaises with distribution partners (Netflix and FX), social media platform executives, as well as legal counsel to confirm and ensure compliance with current privacy law, FTC guidelines, engagement rules, and specialty projects.

Collaborating with high-performing creative clients to find the better part of their darker angels and shine a light on the unique gifts that make them powerful.Areas of focus:• Processing Shame• Finding one's Essence• Realizing Potential• Getting PerspectiveCoaching played such an integral part in my redemption that it served as inspiration to become one and gave my story an accredited, evidence-based framework that could be adapted and empowers me to be of service to people I know, love and understand…the smart, funny and tortured.The Smart Funny Tortured podcast trends in the top 2.5% of Personal Journals on iTunes globally with guest interviews with people such as, multiple award-winning music legend, Paul Williams, Harvard lecturer, Tal Ben-Shahar, and Pulitzer Prize-winning Washington Post columnist and MSNBC broadcaster, Jonathan Capehart.

Recruited by UNLV to develop and teach Starting Entrepreneurial Organizations and Social Entrepreneurship - the capstone class of the undergraduate Global Entrepreneurship Experience program at the Lee School of Business.

Lead concept and creative strategy for brand development, activations and social media strategy for a national roster of entertainment clientsCLIENTS: Ryan Murphy Productions, Allied Esports International, Frank Thomas, Paramount Pictures, 20th Century Fox, FX, County of Maui Film Commission, Hard Rock Hotel Las VegasCreated viral social media campaigns recognized by MSNBC, Politico.com, The Daily Beast, Mashable, Gizmodo, Perez Hilton, The Los Angeles Times and Time MagazineDeveloped the Cerebral Itch consumer hard goods division - At its peak, Cerebral Itch merchandise was sold in over 500 retail stores across the US and Canada as well as online

Allied Esports is the world's leading network of dedicated esports venues, mobile venues, brands and content spanning North America, Europe and China.Creator of the Ninja Vegas ’18 brand concept and production aesthetic. Ninja Vegas ’18 was one of the most-watched entertainment/esports crossover events of 2018 on Twitch that featured a single esports personality: Tyler “Ninja” Blevins. Peak viewership: 688k - Breaking the previous 2018 record of 630k set when Ninja teamed-up with Drake to play FortniteChief architect of the vision and tone of the $2.5M Esports Arena Las Vegas flagship launch campaign and front-facing consumer initiatives, including but not limited to digital, social, print and environmental. As part of the launch, refined and oversaw the installation of a 21,700 sq. ft. HyperX Esports Arena Las Vegas logo on the Strip-facing wall of the Luxor Hotel & Casino pyramidPart of the team responsible for landing Allied Esports on Fast Company’s Annual List of The World’s Most Innovative Companies for 2019Developed the destination specific Esports Arena brands and style guide. Enforced IP and oversaw all facets of design including but not limited to streaming event brands, global property materials and production elementsDeveloped events and outreach programs specifically for the LGBTQ+ gamer (gaymer) community to promote inclusivity surrounding the HyperX Esports Arena Las VegasPartnered with MGM Resorts International (MGMRI) marketing, entertainment and social media departments on all co-promotional efforts activating non-endemic visitors

Co-founder of a three-day, multi-venue 5000 ticket comedy festival where twenty-six of today’s most celebrated standup comedians performed on seven stages throughout the East Fremont Entertainment District - Including Dave Attell, Bert Kreischer and Tig NotaroCreated the overall brand and marketing strategy as well as curated the comic lineup Oversaw sponsorship development with partners: Zappos, Lyft and The El Cortez HotelThe 2017 Crapshoot Comedy Festival demonstrated the feasibility and enormous potential of a destination comedy festival in Las Vegas Hosted 4,600 comedy fans consisting of approximately 67% locals/33% visitors with the majority falling in the 24-36yo demographic Social media reach of over 2.1 million was achieved through comedian, attendee, partner and resulting press mentions

Co-Founder of a four-day, multi-venue 6000 ticket comedy showcase in the historic town of Lahaina which played host to more than 30 of today’s funniest and smartest comics, including Craig Robinson, Reggie Watts, Tig Notaro and Aisha TylerChief creative on brand development, marketing strategy and talent curation Oversaw sponsorship development with partners: Squarespace, Hyatt Regency and Maui CountyThe Maui Comedy Festival was the single largest destination comedy festival in the US with an aggregate media footprint of 1.5 million impressions and trended for the duration of the festival in the Twitter Top 10 for HawaiiSuccessfully followed up by producing the Maui Comedy Festival Summer Series of Comedy in the Summer. A sub-brand of the annual festival designed to bring the biggest names in comedy (Jim Jefferies, Patton Oswalt and Sinbad) to Maui during the Summer of 2015 for single 1250-seat performances enhancing and expanding the overall Maui Comedy Festival brand

Retained by Baseball Hall of Famer and entrepreneur, Frank Thomas to completely re-invent the W2W Records core brand and establish systems for consistent brand messaging across all media platformsLiaised with publicists, 3rd party production companies and distributors (i.e. Universal Music group, Fontana, etc.) to ensure an efficient and scalable operational structureRedesigned the global aesthetic and digital presence for W2W Records as well as rebranded talent represented by labelDeveloped and designed the BelleVoxx brand: Including identity package, online presence (including BelleVoxx.tv) and the marketing plan behind the introduction and launch of first single, "Looking For Love"

Directed and co-designed the re-launch of the INTERVU Website in both 1999 and 2000 resulting in an average 1800% monthly unique visits increase in unique visits, as well as a 1200% increase in new customer inquiry through information centers and digital campaignsForged co-marketing relationships with CNN, House of Blues, ABC Television and Warner Bros. and similar customers for participation in AKAMAI TV and other promotional entertainment ventures directly related to the Akamai brand and servicesChief designer and architect of the AKAMAI Conference Casting website, a B2B micro site that served to educate a vertical market on the benefits of IP-based video conferencing and as a lead generation tool for major OEM partner salesOrganized and executed high profile live streaming events (Lauren Hill, Playboy TV, Star Wars: Phantom Menace premiere) that resulted in branding placement, significant network traffic increase and usage of streaming entertainment enterprise services

Managed the daily maintenance and marketing strategy of midway.com, a 125+page online environment that enjoyed visitor growth of 1400% as a resultDirected 3rd party interactive agency responsible solely for adaptation and completion of composite designs and initial code that originated from the Midway Online Creative DepartmentCreated, co-produced and maintained both MWY, the Midway online magazine and Midway Radio, the streaming audio radio show that highlighted the news, tips and music of Midway gamesProduced and hosted 16 live streaming broadcasts from the floor of the Electronic Entertainment Expo (E3). Established co-promotional agreements with IGN and Gamecenter.com prior to event for additional streams reaching an estimated audience of 135,000 people during the course of the three-day convention

Served as lead designer, programmer and editor-in-chief for all portions of the Upper Deck site; managed a team of assistant designers and programmers to work with the core company to bring collateral materials, product and events to the Web.Developed Online Annual Operating Plan for the 1997 and 1998 fiscal year, as well as provided the core company direction and recommendations of online opportunities to ensure the efficient use of marketing dollars.Assisted New Media Marketing in establishing a partnership with CBS Sportsline for co-location and electronic commerce.Maintained relationships with 3rd party infrastructure vendors in order to secure the highest level of connectivity and success rate for ancillary features.

Served as chief architect in the creation and design of the first developer technical support Website for a video game platform. Designed, wrote and published the monthly developer publication DevelopMental, and created all training materials for the Developer Technical Support department and the Sega Saturn Development community.Executed all editorial, design and illustration changes to the interface and content portions of the site.

Covered major entertainment events such as The Emmys, MTV Video Music Awards and red carpet film premieres.