19 years in digital marketing, 13 years in programmatic platform advertising. Currently at Google focused Ads across YouTube, Display and Video 360 (DV360) and Google ads alongside Google Marketing Platform. I began at Invite Media then DoubleClick Bid Manager and now DV360.In 2005 whilst at university I launched a display electronics e-commerce website. This was run parallel with another startup which specialised in digital marketing aimed at small businesses.A 1.5 year research project into M-Commerce was followed by an opportunity at Logica around space, defence and healthcare mobile apps.I joined Microsoft Advertising in early 2010 for display advertising in the multinational team focused on EMEA level accounts.Currently a product & go to market strategy. This role focuses on leading how we bring new products to market and accelerating our existing product priorities. At times my role included partnerships for tech integrations covering both technical and business requirements. Previously a global product manager designing and developing new products alongside engineering. Skills & Competencies:- Go to market strategy (service, sales, marketing, incentives, product and legal requirements)- Product management and development- Strategic partnerships and business development (inc contract negotiation)- Project management- Business and data analysis- Account management and sales- Presenting and solution sellingIndustry Experience and Knowledge:- DIGITAL MARKETING: Display / Video / Audio / Digital Out of Home / Search / Web design- Programmatic Experience: RTB Exchanges, Publishers, DSP’s, SSP’s, Trading desks, Measurement, Data providers, Ad servers, Ad verification, GDPR, Cookie deprecation, Privacy