• Responsible for strategy, planning, execution and measurement of all direct and online marketing initiatives including: Paid Search (PPC/SEM), Search Engine Optimization (SEO), Social Media Marketing and other online media channels• Create, test and optimize online media campaigns to increase customer acquisition at efficient ROI levels

• Conceptualize & implement marketing strategies for the development of company’s web sites under the following channels: PPC (Pay Per Click Adverising, SEM), SEO (Search Engine Optimization), Social Media Marketing and other Media Channels• Manage a diverse team of marketers that include paid search managers, search engine optimization specialists, web and graphic designers, copywriters, offer and web optimizers, marketing and analytics personnel• P&L responsibility for company’s $12 Million paid search budget and ROI initiatives• Approve design & messaging for marketing collateral including paid search ads & landing pages, organically optimized keyword pages, banner ads, affiliate material and various other forms of marketing creative• Work with Product Managers, Business Development and Operations on new search & internet marketing initiatives• Perform analysis for all channels & report findings to fellow senior management members• Assist in the development of new customer acquisition partners & ideas

• Implement marketing strategies for company web sites under the following channels: Search Engine Marketing, Search Engine Optimization, Social Media Marketing; Affiliate Marketing, and other online and offline channels• Manage Customer Acquisition Group consisting of managers for Paid Search, SEO/SMM, New Programs; 3 Copywriters, 4 Web Designers• Oversee company’s $8 Million paid search budget and maximize return on all campaigns• Approve design & messaging for marketing collateral including paid search ads & landing pages, organically optimized keyword pages, banner ads, affiliate material, radio ads, & print media ads• Work with Product Managers, Business Development and Operations on new search & internet marketing initiatives• Perform analysis for all channels & report findings to Upper Management

• Increased revenues 200% in the first year with the creation of the company’s first web site and internet presence (www.sourcevital.com)• Developed and designed retail and wholesale online stores.• Managed organic and paid search efforts with Yahoo (Overture) and Google• Helped grow company revenues 50% year over year through online customer acquisition

• Implemented key direct marketing strategies for numerous home service categories including telecommunications, energy, and insurance• Developed micro-brand and micro-site strategy to maximize search engine marketing performance• Company acquired by Qcorps/WhiteFence to become direct marketing department

• Managed company paid and organic search efforts with Yahoo (Overture) and Google• Increased online revenue from $53,000 in 2000 to $2.1mm in 2002 by developing and implementing paid and organic search plans• Created, hired and managed a 7 person eCommerce team• Raised items per order metric from 1.7 in 2000 to 3.2 by the end of 2002 through web site redesign, new technology and up-sell methods• Re-designed and developed an eCommerce online store to increase order conversion, items per order, while enhancing web usability