Paul Costello

Paul Costello Email and Phone Number

Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter @ Allen & Gerritsen
Paul Costello's Location
Needham, Massachusetts, United States, United States
About Paul Costello

Award-winning marketing executive & entrepreneur with a passion for leading brands to more profitable customer relationships through strategy, technology & services:• Marketing Executive - Voice, CRM, digital, tech, loyalty, mobile marketing for Fortune 100 brands• Entrepreneur - founder Agency 180 w/ Digitas big agency roots• Early-stage Investor & Advisor to top start-ups• MBA, Industry Speaker/Author, MBA Guest Lecturer & Leadership Coach• Boston Business Journal “40-Under-40" & 2x BostInno "50 on Fire" • Soundhound “Top 40 Voice Experts to Follow on Twitter”Cross-channel, strategic marketing management for top-tier brands:• Retail - CVS/pharmacy, Best Buy, Supervalu, Macy’s, BJ's, GM, Merrell• CPG - Gillette, J&J, Kimberly-Clark, Coca Cola, Duckhorn• Automotive - GM, VW, OnStar• Restaurant - Starbucks, Dunkin' Donuts, TGIFridays, Au Bon Pain• Service - AT&T, PODS, Eversource, MoneyGram• Entertainment - Live Nation, ESPN, LA Rams, Miami Heat• Wellness - Allstate, CIGNA, MinuteClinic, MA Dept. of HealthSpecialties: • Corporate management & growth strategy • Translating B2C & B2B business objectives into marketing strategies & tactics• Business development and go to market strategy, pitches & proposals • Brand development & implementation• Multi-channel CRM - Digital & Direct marketing (direct mail, website development, email marketing, online advertising, POS, lead conversion optimization, events/promotions) • Startup/Small business go-to-market

Paul Costello's Current Company Details
Allen & Gerritsen

Allen & Gerritsen

View
Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter
Paul Costello Work Experience Details
  • Allen & Gerritsen
    Executive Vice President, Marketing
    Allen & Gerritsen Sep 2024 - Present
    Boston, Ma, Us
    View
  • Give Freely
    Head Of Partnerships
    Give Freely May 2023 - Sep 2024
    Greater Boston Area, Massachusetts, Us
    Joined Tripadvisor co-founder/former CEO to launch web browser extension that provides a portion of retail transactions at 10K+ retailers as a donation to customer's choice of over 1M+ nonprofits.Developed comprehensive sales strategy to identify enterprise target prospects, connect with key decision makers, pitch Give Freely offering and initiate business relationships with UNICEF, Susan G Komen, charity: water, MS Society, Autism Speaks, Michael J Fox Foundation for Parkinson’s Research, March of Dimes and others.
    View
  • Voicify
    Svp, Global Partners & Alliances
    Voicify Jun 2021 - Feb 2023
    Boston, Massachusetts, Us
    Head of Voicify global strategic alliances and partnership ecosystemNamed Soundhound “Top 40 Voice Experts to Follow on Twitter” -Solution Partners - global agencies, consultants, systems integrators, media -Technology Partners - CMS, CRM, Web3, Metaverse, VR, PIM, Mobile App, Streaming Audio, Loyalty, Analytics, Martech SaaS
    View
  • Voicify
    Vp, Enterprise Solutions
    Voicify Jun 2019 - Jun 2021
    Boston, Massachusetts, Us
    Voicify is the world's only enterprise-ready Conversation Experience Platform™. Voicify enables organizations and agencies to easily create and deploy interactive and engaging branded experiences across all major voice assistants (Amazon Alexa, Google Assistant, Samsung Bixby) and a range of chatbots.Clients include: VW, J&J, Unilever, Deloitte, L’Oreal, Campari Brands, Saucony/Merrell, Philadelphia Eagles.Soundhound “Top 40 Voice Experts to Follow on Twitter”
    View
  • Epsilon
    Svp, Client Partner
    Epsilon Jan 2019 - Jul 2019
    Irving, Texas, Us
    --Epsilon acquired by Publicis--Epsilon, recognized by Ad Age as the #1 US Agency from All Disciplines, combines data and analytic insights with engaging creative and best-in-class technology to create connections between consumers and leading brands.Led business relationship, marketing strategy and cross-disciplinary Epsilon team for US Bank, TD Bank and Synchrony.
    View
  • Sessionm
    Chief Strategy Officer
    Sessionm Jun 2016 - Jan 2019
    Boston, Ma, Us
    --SessionM acquired by MasterCard--SessionM technology empowers the world's leading brands (Starbucks, McDonald's, Nike, Green Bay Packers, Air Canada) to forge deeper customer relationships through real-time segmentation, personalized engagement, next-gen loyalty programs.• Member of executive leadership team, responsible for the development and management of the Client Strategy practice• Lead all client and prospect strategic initiatives - enabling client executives to connect business objectives to comprehensive marketing strategies and KPIs for retail, restaurant, sports, CPG and travel/hospitality clients• Help shape go to market strategy for growth-stage enterprise SAAS company• Create and lead discovery workshop sessions: loyalty program landscape and best practices, AI/personalization/micro-segmentation, customer UX assessment, mobile marketing • Orchestrate strategic partnerships to expand revenue channels and enhance company value proposition• Provide ongoing strategic recommendations and detailed ROI modeling to sales and partnership teams• Provide industry thought leadership as speaker, panelist and writer
    View
  • Beacon St. Bitters
    Founder & President
    Beacon St. Bitters 2012 - 2018
    Handcrafted cocktail bitters - Organic ingredients & Charles River Water.
    View
  • Solococo
    Co-Founder & Chief Marketing Officer
    Solococo 2011 - 2017
    San Pedro De Macoris, Do
    Award-winning, extra virgin coconut oil products handcrafted in the Caribbean.Producing sustainable coconut oil while creating job opportunities for single mothers.Available at Whole Foods, wellness markets & fine food shops.
    View
  • Agency 180
    Ceo & Founder
    Agency 180 2010 - 2017
    Boston, Us
    Recognized as an industry leader by the BBJ and Bostinno, Agency 180 is a fresh departure from the outdated agency model. We efficiently and effectively develop and deliver award-winning digital, CRM, social media, branding and offline marketing solutions that make an immediate business impact for Fortune 500 brands: CVS/pharmacy, MinuteClinic, J&J, Allegra, Kimberly Clark, Kao Brands, Hinckley Yachts, PODS, Live Nation, Supervalu, Eversource, DealerRater, Babson College, Olympia Sports, DealerRater, Aquent, MA Department of Health• Branding / Direct & Digital Marketing / Data Mining & Management / Social Media / Analytics• Served as outsourced CMO for: Au Bon Pain, Billaway (marketing technology), Solococo (Whole Foods coconut oil)• BBJ “40-Under-40" & BostInno "50 on Fire"
    View
  • The Tuck School Of Business At Dartmouth
    Mba Guest Lecturer
    The Tuck School Of Business At Dartmouth 2013 - 2016
    Hanover, Nh, Us
    View
  • Babson College
    Mba Guest Lecturer
    Babson College 2011 - 2016
    Babson Park, Ma, Us
    View
  • Amalgam Co
    Board Member
    Amalgam Co 2010 - 2016
    Los Angeles, California, Us
    Amalgam is a creative agency built for the Exponential Age working with brands to develop and express what makes them unique. We share an entrepreneurial spirit, working with our clients to experiment, innovate, and measure through strategy, design, code, and content.
    View
  • Au Bon Pain
    Chief Marketing Officer
    Au Bon Pain 2010 - 2012
    Boston, Ma, Us
    --Au Bon Pain acquired by Panera---Led enterprise-wide rebrand initiative-Launched online ordering pilot-Introduced Franchisee marketing toolkit-Delivered significant incremental ROI through restructured marketing calendar and email contact strategy
    View
  • Mercury121
    Evp, Chief Growth Officer
    Mercury121 2004 - 2010
    • Recruited by agency partners to transform a data/production shop into a full-service database marketing agency, including Digital Marketing, Marketing Research, Data Mining, Marketing Strategy and Analytics/Reporting• Oversaw Business Development & Marketing Strategy for all client relationships: CVS, Shaw's, KB Toys, MinuteClinic, Tweeter, CIGNA, Zoots, J&J, Upromise• Established & Managed agency growth strategy - grew agency 4x in 4 years and positioned to sell
  • Digitas North America
    Associate Director
    Digitas North America 1998 - 2005
    Boston, Massachusetts, Us
    --Digitas North America acquired by Publicis--• Developed key client relationships and managed cross-channel strategy and implementation for GM, Best Buy, Gillette, AT&T, Allstate, OnStar, Macy’s, Bloomingdale’s, Royal Bank of Canada• Winner 2000 NEDMA Campaign of the Year: AT&T• Selected to first team in Chicago to open new office, and early member of Detroit office
    View

Paul Costello Education Details

  • Dartmouth College
    Dartmouth College
    English & Sociology
  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Master Of Business Administration - Mba
  • Milton Academy
    Milton Academy
  • The Mountain School Of Milton Academy
    The Mountain School Of Milton Academy

Frequently Asked Questions about Paul Costello

What company does Paul Costello work for?

Paul Costello works for Allen & Gerritsen

What is Paul Costello's role at the current company?

Paul Costello's current role is Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter.

What schools did Paul Costello attend?

Paul Costello attended Dartmouth College, Babson F.w. Olin Graduate School Of Business, Milton Academy, The Mountain School Of Milton Academy.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.