Paul Costello
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Paul Costello Email & Phone Number

Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter at Allen & Gerritsen
Location: Needham, Massachusetts, United States 15 work roles 4 schools
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Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter
Location
Needham, Massachusetts, United States

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Paul Costello is listed as Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter at Allen & Gerritsen, based in Needham, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Paul Costello.

Paul Costello previously worked as Executive Vice President, Marketing at Allen & Gerritsen and Head of Partnerships at Give Freely. Paul Costello holds Ba (Cum Laude), English & Sociology from Dartmouth College.

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Allen & Gerritsen

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About Paul Costello

Award-winning marketing executive & entrepreneur with a passion for leading brands to more profitable customer relationships through strategy, technology & services:• Marketing Executive - Voice, CRM, digital, tech, loyalty, mobile marketing for Fortune 100 brands• Entrepreneur - founder Agency 180 w/ Digitas big agency roots• Early-stage Investor & Advisor to top start-ups• MBA, Industry Speaker/Author, MBA Guest Lecturer & Leadership Coach• Boston Business Journal “40-Under-40" & 2x BostInno "50 on Fire" • Soundhound “Top 40 Voice Experts to Follow on Twitter”Cross-channel, strategic marketing management for top-tier brands:• Retail - CVS/pharmacy, Best Buy, Supervalu, Macy’s, BJ's, GM, Merrell• CPG - Gillette, J&J, Kimberly-Clark, Coca Cola, Duckhorn• Automotive - GM, VW, OnStar• Restaurant - Starbucks, Dunkin' Donuts, TGIFridays, Au Bon Pain• Service - AT&T, PODS, Eversource, MoneyGram• Entertainment - Live Nation, ESPN, LA Rams, Miami Heat• Wellness - Allstate, CIGNA, MinuteClinic, MA Dept. of HealthSpecialties: • Corporate management & growth strategy • Translating B2C & B2B business objectives into marketing strategies & tactics• Business development and go to market strategy, pitches & proposals • Brand development & implementation• Multi-channel CRM - Digital & Direct marketing (direct mail, website development, email marketing, online advertising, POS, lead conversion optimization, events/promotions) • Startup/Small business go-to-market

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Allen & Gerritsen
Allen & Gerritsen
Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter
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15 roles · 29 years

Paul Costello work experience

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Executive Vice President, Marketing

Current

Boston, Ma, Us

Sep 2024 - Present

Head Of Partnerships

Greater Boston Area, Massachusetts, Us

Joined Tripadvisor co-founder/former CEO to launch web browser extension that provides a portion of retail transactions at 10K+ retailers as a donation to customer's choice of over 1M+ nonprofits.Developed comprehensive sales strategy to identify enterprise target prospects, connect with key decision makers, pitch Give Freely offering and initiate business relationships with UNICEF, Susan G Komen, charity: water, MS Society, Autism Speaks, Michael J Fox Foundation for Parkinson’s Research, March of Dimes and others.

May 2023 - Sep 2024

Svp, Global Partners & Alliances

Boston, Massachusetts, Us

Head of Voicify global strategic alliances and partnership ecosystemNamed Soundhound “Top 40 Voice Experts to Follow on Twitter” -Solution Partners - global agencies, consultants, systems integrators, media -Technology Partners - CMS, CRM, Web3, Metaverse, VR, PIM, Mobile App, Streaming Audio, Loyalty, Analytics, Martech SaaS

Jun 2021 - Feb 2023

Vp, Enterprise Solutions

Boston, Massachusetts, Us

Voicify is the world's only enterprise-ready Conversation Experience Platform™. Voicify enables organizations and agencies to easily create and deploy interactive and engaging branded experiences across all major voice assistants (Amazon Alexa, Google Assistant, Samsung Bixby) and a range of chatbots.Clients include: VW, J&J, Unilever, Deloitte, L’Oreal, Campari Brands, Saucony/Merrell, Philadelphia Eagles.Soundhound “Top 40 Voice Experts to Follow on Twitter”

Jun 2019 - Jun 2021

Svp, Client Partner

Irving, Texas, Us

--Epsilon acquired by Publicis--Epsilon, recognized by Ad Age as the #1 US Agency from All Disciplines, combines data and analytic insights with engaging creative and best-in-class technology to create connections between consumers and leading brands.Led business relationship, marketing strategy and cross-disciplinary Epsilon team for US Bank, TD Bank and Synchrony.

Jan 2019 - Jul 2019

Chief Strategy Officer

Boston, Ma, Us

--SessionM acquired by MasterCard--SessionM technology empowers the world's leading brands (Starbucks, McDonald's, Nike, Green Bay Packers, Air Canada) to forge deeper customer relationships through real-time segmentation, personalized engagement, next-gen loyalty programs.• Member of executive leadership team, responsible for the development and management of the Client Strategy practice• Lead all client and prospect strategic initiatives - enabling client executives to connect business objectives to comprehensive marketing strategies and KPIs for retail, restaurant, sports, CPG and travel/hospitality clients• Help shape go to market strategy for growth-stage enterprise SAAS company• Create and lead discovery workshop sessions: loyalty program landscape and best practices, AI/personalization/micro-segmentation, customer UX assessment, mobile marketing • Orchestrate strategic partnerships to expand revenue channels and enhance company value proposition• Provide ongoing strategic recommendations and detailed ROI modeling to sales and partnership teams• Provide industry thought leadership as speaker, panelist and writer

Jun 2016 - Jan 2019

Founder & President

Handcrafted cocktail bitters - Organic ingredients & Charles River Water.

2012 - 2018 ~6 yrs

Co-Founder & Chief Marketing Officer

San Pedro De Macoris, Do

Award-winning, extra virgin coconut oil products handcrafted in the Caribbean.Producing sustainable coconut oil while creating job opportunities for single mothers.Available at Whole Foods, wellness markets & fine food shops.

2011 - 2017 ~6 yrs

Ceo & Founder

Boston, Us

Recognized as an industry leader by the BBJ and Bostinno, Agency 180 is a fresh departure from the outdated agency model. We efficiently and effectively develop and deliver award-winning digital, CRM, social media, branding and offline marketing solutions that make an immediate business impact for Fortune 500 brands: CVS/pharmacy, MinuteClinic, J&J, Allegra, Kimberly Clark, Kao Brands, Hinckley Yachts, PODS, Live Nation, Supervalu, Eversource, DealerRater, Babson College, Olympia Sports, DealerRater, Aquent, MA Department of Health• Branding / Direct & Digital Marketing / Data Mining & Management / Social Media / Analytics• Served as outsourced CMO for: Au Bon Pain, Billaway (marketing technology), Solococo (Whole Foods coconut oil)• BBJ “40-Under-40" & BostInno "50 on Fire"

2010 - 2017 ~7 yrs

Mba Guest Lecturer

Babson Park, Ma, Us

2011 - 2016 ~5 yrs

Board Member

Los Angeles, California, Us

Amalgam is a creative agency built for the Exponential Age working with brands to develop and express what makes them unique. We share an entrepreneurial spirit, working with our clients to experiment, innovate, and measure through strategy, design, code, and content.

2010 - 2016 ~6 yrs

Chief Marketing Officer

Boston, Ma, Us

--Au Bon Pain acquired by Panera---Led enterprise-wide rebrand initiative-Launched online ordering pilot-Introduced Franchisee marketing toolkit-Delivered significant incremental ROI through restructured marketing calendar and email contact strategy

2010 - 2012 ~2 yrs

Evp, Chief Growth Officer

Mercury121

• Recruited by agency partners to transform a data/production shop into a full-service database marketing agency, including Digital Marketing, Marketing Research, Data Mining, Marketing Strategy and Analytics/Reporting• Oversaw Business Development & Marketing Strategy for all client relationships: CVS, Shaw's, KB Toys, MinuteClinic, Tweeter, CIGNA, Zoots, J&J, Upromise• Established & Managed agency growth strategy - grew agency 4x in 4 years and positioned to sell

2004 - 2010 ~6 yrs

Associate Director

Boston, Massachusetts, Us

--Digitas North America acquired by Publicis--• Developed key client relationships and managed cross-channel strategy and implementation for GM, Best Buy, Gillette, AT&T, Allstate, OnStar, Macy’s, Bloomingdale’s, Royal Bank of Canada• Winner 2000 NEDMA Campaign of the Year: AT&T• Selected to first team in Chicago to open new office, and early member of Detroit office

1998 - 2005 ~7 yrs
4 education records

Paul Costello education

Ba (Cum Laude), English & Sociology

Dartmouth College

Master Of Business Administration - Mba

Babson F.W. Olin Graduate School Of Business

Education record

Milton Academy

Education record

The Mountain School Of Milton Academy
FAQ

Frequently asked questions about Paul Costello

Quick answers generated from the profile data available on this page.

What company does Paul Costello work for?

Paul Costello works for Allen & Gerritsen.

What is Paul Costello's role at Allen & Gerritsen?

Paul Costello is listed as Sales/Partnerships & Marketing Executive | MBA | 20+ Years Creating & Implementing GTM Growth Strategies | Entrepreneur, Speaker, Advisor & Connector | Girl Dad & LFC Supporter at Allen & Gerritsen.

Where is Paul Costello based?

Paul Costello is based in Needham, Massachusetts, United States while working with Allen & Gerritsen.

What companies has Paul Costello worked for?

Paul Costello has worked for Allen & Gerritsen, Give Freely, Voicify, Epsilon, and Sessionm.

How can I contact Paul Costello?

You can use AeroLeads to view verified contact signals for Paul Costello at Allen & Gerritsen, including work email, phone, and LinkedIn data when available.

What schools did Paul Costello attend?

Paul Costello holds Ba (Cum Laude), English & Sociology from Dartmouth College.

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