• Managed outsourced Demand Generation, Managed LinkedIn, Copywriting, and website projects in Ireland, Northern Ireland, and the UK.• Developed strategic marketing campaigns to drive lead generation and increase brand visibility.• Successfully increased client engagement and conversion rates by implementing targeted content strategies.• Collaborated with cross-functional teams to ensure project timelines and deliverables were met.

Successfully launched Whitespace's Corporate Innovation Communities - Digital Innovation Communities in Northern Ireland and Republic of IrelandIntroduced paid advertising and inbound marketing initiatives to WhitespaceResponsible for content output using organic creation and LLMs such as ChatGPTCreated and published high-performing landing pages to drive successful interaction

Successfully managed the implementation of Salesforce and Pardot into Glantus. The project was delivered on time and on budget across the global Glantus organisation.

Project Managed the delivery of the Spider nominated Glantus website - delivered on time and on budget working with our agency partners Together Digital to completely revamp the entire large global web presence and update it with new branding, lead capture and optimisation.

Glantus delivers data intelligence and automation solutions.A core value is delivering tangible results and operational impact within weeks, without the disruption of a big consulting project. The Glantus data platform liberates your data with powerful connectivity that streams data from any source in real-time.With a strong sector focus in Recruitment, Education, Manufacturing, Construction & Housing, it allows us to add value through deep sector insights that bring tangible benefits to our engagements.Glantus accelerates business performance through real-time business intelligence and automation. Our world-class visualisation and advanced analytics empower management to make decisions based on real-time insights. The whole platform has been built from the ground up to harness data at scale.As innovators, we’ve been the first to bring powerful new data technologies to the market and as service providers, we’re certified to the highest international standards for quality and information security.

Kellton Tech commits to empowering organisations with cutting-edge solutions. We offer holistic IT solutions, technical consulting, systems integration, and Enterprise solutions for clients worldwide, ranging from entry-level enterprises to Fortune 1000 companies. Many of the largest companies outsource their business needs to Kellton Tech, including leaders in retail, travel, e-commerce, education, hospitality, manufacturing, consumer goods, logistics, SCM, lifestyle, non-profits, and BFSI.

Management of the Global Marketing function for Waterford Technologies.I am responsible for the brand, product marketing and go to market strategy for all of Waterford Technologies products. Creating and managing content and collateral across all channels and all media, I manage a team of professional marketers to bring our messaging to the widest possible audience.We have launched several new products successfully to market in my time here, including SISCIN, ComplyKEY for GDPR and MailMeter 365.

Project to widen awareness of the GDPR legislation globally and to communicate the importance of Data Protection issues.

• Management of the Inside Sales function for all business streams within the company • Lead generation via qualified calling and prospecting social media, print, news sources etc• Management of 3rd Party Lead Generation tools and list building • Management of licence renewals from CRM and issuing timely reminders to resellers • Campaign Management - design and implementation, liaising with Vendors and internally• Prospecting, developing and closing business targets from campaign concept • Reporting on all campaigns to directors • Go to Market planning for new disruptive technology partners • On boarding for Information Governance IT security products • Up-selling and cross-selling of products and support to resellers• Product demos online and on-site to resellers and end-users• Account management across multiple verticals• Forecasting of monthly, quarterly and annual target • Communication with all stakeholders by email, telephone and web meeting.

• Management of the CPD (Continuous professional development) courses• Campaign management from concept, delivery to reporting to Directors • Email marketing campaign management• Interpreting and reporting of campaign results to senior management• Maintaining a strong relationship between the Institute and training partners• Event Management, organising courses across the island of Ireland• Developing courses with new providers and new media• Member retention and conversion• Developing and negotiating member benefits• Organising and attending member graduations • Designing marketing collateral, and advertisement for Accountancy Ireland• Website maintenance, web design and content • Network and service administration• Initiating Member surveys and addressing any issues from data analysis

Sales and Marketing Executive (Maternity Cover)• Lead generation by client facing, online and telephone contact• Key account maintenance with existing advertisers• Liaison with design and advertising agencies• Design of classifieds and small advertisements • Proof-reading of copy for text and advertising• Sales and marketing database maintenance and development

• Developed the role from a “green fields “plan in-house as it was previously outsourced.• Lead generation, sales and marketing database maintenance and pipeline building.• Creation, development and implementation of direct sales initiatives in order to meet business objectives and targets.• Market analysis including competitor profiling and monitoring• E-marketing, cold-calling and mailshot campaign planning, execution and reporting• Decision-maker for selection of suppliers and data bought for use in direct marketing and online campaigns. • Promotional materials selection and dealing with suppliers, designers and printers• Internal reporting to sales, marketing and managing directors• Tender Notification monitoring and feedback into the sales pipeline

 Outbound sales of Payment protection Insurance Inbound sales of Personal Loans and financial products Customer retention and cross-selling from customer account settlement Database management for selection of targeted accounts Worked with both Personal Loans and Motor Finance departments in tandem to promote new products and selling to the consumer market.

 Selling domestic security solutions to the retail market Lead generation and liaison with marketing and advertising Working to challenging targets on a unitary and financial basis Dealing with after-sales inquiries and liaising with schedulers and installers Monitoring response to outbound advertising and mail drops

 Underwent intensive 2-month sales and product knowledge training course.  Dealt with established Gold and Platinum Bank customers. Database management for selection of targeted accounts  Selling cars direct from manufacturers to retail customers. Step selling of Motor Finance products, G.A.P. and P.P.P. Premium customer service skills acquired as part of initial and ongoing training.

 Cross selling of PPP, GAP Insurance, Motoring and Retail goods warranties. Introduced new products e.g. Personal Accident Plan to established customers Dealing with Customer complaints and providing satisfactory resolutions. Front line representative in a demanding call intensive environment. Maintenance of complex customer accounts. Secondment to legal and collections departments as part of ongoing personal development plan.