Appointed to establish multiple new business areas of activity within Warner Music UK and to integrate these into the core of the existing business. Created 'Artist Partnerships' as a cross label division to diversify revenue streams beyond recorded music to deliver the full range of artist services which included D2C, Ticketing, Brand Partnerships, CRM, Merchandising. This built to a team of between 15 - 20 people.Additional key objective's were to devise and implement activation… Show more Appointed to establish multiple new business areas of activity within Warner Music UK and to integrate these into the core of the existing business. Created 'Artist Partnerships' as a cross label division to diversify revenue streams beyond recorded music to deliver the full range of artist services which included D2C, Ticketing, Brand Partnerships, CRM, Merchandising. This built to a team of between 15 - 20 people.Additional key objective's were to devise and implement activation strategies across all the artist rights and to lead cultural change within the company. Show less