Paul Cramer Email & Phone Number

Denver, Colorado, Us

Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. Veritone has developed the world's first operating system for AI, aiWARE™, which orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Its open architecture enables customers in the media and entertainment, legal and compliance, and government sectors to easily deploy applications that leverage the power of AI to dramatically improve operational efficiency and advertising effectiveness. At Veritone I manage global revenue for the media/broadcast vertical, inclusive of traditional radio/television, media cos, and digital audio/video publishers. I have grown revenue 1700% since joining and have delivered $51.7 million in TCV revenue to our top line. I lead both direct and inside sellers, industry relations, and also full-cycle sales management for select major enterprise accounts. I partner with Marketing, Demand-Gen, Product, Legal, and Customer Success to optimize revenue growth and retention. I am a frequent speaker and moderator at industry conferences and contributor to industry trade publications. I have spoken about AI, attribution, and broadcast analytics at conferences inclusive of the National Association of Broadcasters, Radio Advertising Bureau, Canadian Music Week / Radio Interactive Summit, Society of Motion Picture and Television Engineers Symposium, and others. Highlights:- Built new ad network from the ground up. Now generating $8.5 MM in annual revenue across 600+ radio stations - Successfully launched joint-venture in Canada, resulting in Veritone adoption by all 6 major Canadian broadcast companies.- Secured Veritone's first international clients in EMEA, Oceana, and LATAM- Developed GTM strategy and executed market launch for 4 new offerings including attribution application, ad network, content analytics, and synthetic voice offerings.

New York, New York, Us

(Successful exit to the E.W. Scripps Company) Triton Digital® is the preeminent technology company focused on the digital audio industry, creating some of the pioneering applications and IAB standards in digital audio. More leading publishers – including CBS, Pandora, iHeart Media, Spotify, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton was a portfolio company of San Francisco based Vector Capital and was successfully divested.I lead the North American Publisher Development Team, responsible for enterprise SaaS licensing sales and retention of Triton solutions to audio publishers including traditional broadcast Radio, internet (pureplay) radio, and adjacent media verticals, encompassing over 15,000+ accounts. Solutions licensed include Triton's industry leading Streaming Platform, Ad Platform, WebcastMetrics®, a2x Programmatic Audio Platform, and Audience Management Platform (CMS, Loyalty Marketing, Research, Contesting, Email, Database, Promotions Management). My core responsibilities included management of North American license fee revenue for Triton's software business and related sales management functions (hiring, training, strategy, adherence to KPIs/budgets, and negotiations). I managed complex sales cycles as well as numerous go-to-market launches. I regularly collaborated with other functional teams (Marketing, Product, Legal, Client Services, Operations) to maximize revenue yield and drive growth strategy. Additionally, I managed full sales-cycle responsibility to C-level executives at select key strategic accounts.

New York, New York, Us

Developed new department born out of need to provide consulting services to clients to drive product utilization. Also lead the team managing all affiliate relations and account management within North America derived from nearly 4,000 licensed software implementations. Developed a core-curriculum based on best-practices and launched a market activation plan to deploy in-market consultants to travel to top tier clients throughout the U.S. Consultants worked with existing clients to establish baseline KPIs and develop revenue benchmarks. Efforts resulted in a 35% increase in client retention over the same period the year before. Following the merger of Triton's Applications/Services and Streaming divisions, the Market Activation responsibilities were assumed by the Client Services team, and Affiliate Relations functions were added to the newly formed Publisher Development team.

New York, New York, Us

As EVP Sales for Triton's Applications and Services Division, I was responsible for nearly $15M in annual top-line revenue derived from licensing of our portfolio of solutions which include CMS, Loyalty Marketing Programs, UGC Contesting, Online Research, Email and SMS Database Marketing, Social Music Discovery, Format Specific Content, Daily Deals Platform, Podcasting, and Video CDNs. Core responsibilities include recruitment, training, and management of sales executives; development of sales forecasts, budgets, and compensation plans; design of account regions and assignments; development of sales strategy and presentations; oversight of rate integrity; management of contract negotiations; weekly collaboration with product, marketing, and business operations teams; development of training curriculum; and all other matters related to top-line revenue.

New York, New York, Us

Managed Triton's former Interactive Solutions team, responsible for SaaS sales of CMS, Text Messaging, Music Discovery, Crowd-sourced radio, Format Content, and Video CDN solutions

New York, New York, Us

Managed SaaS sales team responsible for sales of CMS, Text Messaging, Streaming, Ad Insertion, Audio Measurement, Mobile Apps, Podcasting, Virtual Events, Format Specific Content, Email Marketing, Crowd-sourced radio, and Local Search solutions.

New York, New York, Us

Responsibilities included management of all sales related to MJI's SaaS offerings including 2 CMS platforms, text messaging, email/database marketing, display ad-management, online music research, and format specific music news content.

Novosibirsk, Ru

(Successful exit to Dial Global)Managed national sales team in highly growth-oriented company focusing on software tools, enabling traditional media/radio stations who were deploying digital strategies for audience and revenue growth.

London, England, Gb

Managed sales of interactive offerings throughout third of U.S. market and international joint venture in Canada.

(Exit to Clear Channel Communications - now iHeart Media)Represented media convergence software solutions to radio broadcasters to help them leverage the Internet to increase ratings and revenues. Quickly became the top revenue producer in the company and was promoted within 8 months of being hired.

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, B.B.A. Management Sciences

International Study