Paul Cummins Email & Phone Number

SouthNorte brings the authentic flavors of Mexico to premium crafted cocktails and beer. Our focus is on providing consumers with a premium Tequila Ready to Drink cocktail (RTD) in a can and our award winning Mexican Lager.Since launching our premium Tequila RTD cocktail in January 2023, South Norte has expanded to 2,000+ retail locations in California.

Hayward, CA, US

• Manage the Sales teams for the leading sales and service provider of boilers, pumps and accessories for commercial and industrial applications that is serviced by a team of sales engineers, full-time mechanical.
• Developed Key Account Management program focused on developing partnerships with targeted accounts resulting in 10% YOY growth.
• Developed new incentive program and KPI’s to align the organization with the defined growth goals and objectives.

Torrance, California, US

• Manage the sales, marketing, call center, customer service and administration team for the leading North American provider of route-based laundry services to multifamily housing and universities. WASH is the largest.
• Implemented changes to the sales structure that resulted in increasing sales growth by 100%.
• Led Lean Six Sigma program to identify process improvement opportunities.

Irving, Texas, US

• Managed the sales, national accounts, strategic services and marketing for a private equity owned provider of concrete cutting, breaking, excavation and highway grinding services in the United States and Canada..
• Established new sales team that consisted of business development representatives, sales support, national account managers, strategic services and a call center that increased sales by 13% in the service division.
• National Accounts team developed to focus on top 100 customers developing MSA’s and strategic alliances, resulting in growth of 19%.

London, England, GB

• Integrated the purchase of Exxon’s Turbine Oil Business by British Petroleum.
• Developed and implemented the logistics, sales and marketing plan for all Caribbean, Central and South America acquisition by BP.
• Coordinated all foreign permits, sales programs, product licensing, inventory procedures, logistics and customer communication.

• P&L responsibility for $900 million division that included the sales and marketing of diesel fuel and 238 ARCO branded service stations.
• Generated 60% increase in revenue through aggressive marketing efforts identifying new markets and customers.

• Managed team that was focused on developing new concepts and ideas to improve food and gasoline sales at ARCO’s am/pm gasoline and convenience stores.
• Researched, designed and constructed new retail facility that incorporated a new convenience store design and new gasoline brand image. Researched and designed new gasoline island image for all retail facilities.

Managed team that was focused on developing new concepts and ideas to improve food and gasoline sales at ARCO’s am/pm gasoline and convenience retail stores. Researched and designed new retail facility specifications that incorporated a new convenience store design and new gasoline brand image.

Created merchandising and marketing programs for Los Angeles market.

Bachelor Of Business Administration (B.B.A.), Marketing And International Business

Education record