Paul Cutsforth Email & Phone Number

Madison, Wisconsin Area

Madison, Wisconsin Area

Eastern Region US sales, National accounts with major Ag and Industrial accounts. Consistently ahead of sales performance plan

Sales and Sales Management performer/hunter. Identified, targeted and developed business opportunities and relationships using a consultative sales approach. Managed an independent rep firm with 15 Account Executives in my territory for business development opportunities. Brought numerous projects to bid/proposal process, deals ranging in size from $75K-$1M+. Embedded electronics design engineering firm specializing in aerospace/avionics, WI-FI, RFID, video, and imaging.

Led the sales team for this $15M software engineering services firm, a division of Esterline Technologies, an $800M specialized manufacturing company serving aerospace and defense markets. Directed business development and led penetration of major avionics firms. Member of senior management strategic planning team. Provided expertise on sales and marketing strategies. Recommended and implement sales department policies / procedures that positively impacted bottom line, and maintained sales forecast. Sold directly to, and led securing of contracts with Boeing, Lockheed Martin, Honeywell and other major clients. Secured over 150% increase in active customer base since 2001 by diversifying account base, which increased sales from under $10M to over $15M between 2001 and 2006. Initiated M&A strategy to achieve 70% company growth, cash infusion, increased name recognition and service / product offerings, strategic market positioning, and larger accounts.

Managed sales department while handling personal sales responsibility. In charge of new business development. Established and maintained/tracked sales department budget and records. Set-up sales compensation plan including commissions and bonuses. Served as member of executive staff, making decisions and setting company-wide policies.

Hired and promoted to manage direct sales in WI-territory, new business development, new market penetration, prospecting, and account management. Key achievements:* Exceeded sales quota in 1996 by 174%, in 1997 by 128%, and in 1998 by 124%.* Developed new WI-territory and ranked nationally as 1 of top 3 data sales teams 1996-1998.* Received President's club Awards in 1996 and 1997 for exceptional achievement.

Bachelor Of Arts, Theology/Theological Studies

Electronics Technology

Electronics Technology/Electrical Engineering