Keramas is an award-winning strategic marketing and public relations consultancy for the investment management industry. Our subject matter expertise on funds, ETFs, investment strategies and markets -- as well as knowing the competitive drivers in the asset management and wealth management space -- allows us to function as a true partner to clients and a trusted resource to journalists. As a specialized consultancy, Keramas provides asset managers with technical investment copywriting… Show more Keramas is an award-winning strategic marketing and public relations consultancy for the investment management industry. Our subject matter expertise on funds, ETFs, investment strategies and markets -- as well as knowing the competitive drivers in the asset management and wealth management space -- allows us to function as a true partner to clients and a trusted resource to journalists. As a specialized consultancy, Keramas provides asset managers with technical investment copywriting for marketing content & research, messaging, business intelligence, investor and analyst relations, as well as experienced media relations (PR) to assist growth goals and enhance enterprise value. Keramas' media work won "PR Campaign of the Year" at the Mutual Fund Industry & ETF Awards in both 2024 (Active ETFs) and 2023 (Defined Outcome ETFs) after being shortlisted in 2021, the first year the award was offered (won that year by Janus Henderson). Areas of expertise include exchange-traded funds; active management; indexes and passive investing; factor investing and smart beta; target-date funds (TDFs); retirement income products, annuities and guaranteed or protected income; options-based strategies including structured outcome investing & ETFs; managed risk equity investing; risk parity; absolute return funds; mutual fund conversions (to ETFs); hedge funds; multi-asset strategies; endowment investing and the Yale model; private markets investing; PE & VC; alternative fixed income strategies including total return, unconstrained, nontraditional and multisector bond funds; returns-based analysis; hedge fund replication; liquid alternatives; risk management; portfolio construction; and the regulatory environment and political climate impacting the investment management industry.Naturally, the wealth management and institutional fund buying landscapes and how they are shifting are also areas of intense study for Keramas. Show less

Senior Consultant working at the VP level to manage a range of PR and marketing accounts across multiple sectors in the financial services industry, including wealth and investment management, investment banking and corporate banking. Client engagements included Broadridge and SimCorp.

Guiding marketing and communications efforts to the wealth and investment management industry for investment analytics FinTech and research firm. Drove a thought leadership and content program focused on mutual and hedge fund manager research, asset allocation, market monitoring, quantitative due diligence, replication and investing trends.

Worked in the Financial Services group within the Strategic Communications practice. While at FTI, Paul worked on a number of accounts for both ongoing media relations and strategic engagements, including Bank of America Merrill Lynch, Third Avenue Management, MF Global, AQR Capital Management, New York Portfolio Clearing (a joint venture between NYSE & DTCC), Cadwalader, Wickersham & Taft LLP and Burford Capital.

PR and Marketing in Finance and TechnologyResponsible for account management and delivery across multiple accounts spanning the Finance and Financial Technology industries - strategic communications planning; professional journalist outreach; crisis management; copywriting; messaging advocacy; social media best practices.Led and/or supported a diverse range of accounts, including re-launching the legitimate market-making arm of Madoff’s BLMIS, helping establish Bloomberg LP’s… Show more PR and Marketing in Finance and TechnologyResponsible for account management and delivery across multiple accounts spanning the Finance and Financial Technology industries - strategic communications planning; professional journalist outreach; crisis management; copywriting; messaging advocacy; social media best practices.Led and/or supported a diverse range of accounts, including re-launching the legitimate market-making arm of Madoff’s BLMIS, helping establish Bloomberg LP’s proactive media relations program and launch new business lines, managing a Dodd-Frank-related media education campaign for a prominent hedge fund trade group, launching media relations for the research platform of an emerging markets investment bank and helping to build the profile and communications strategy of Focus Financial Partners, the largest independent wealth management organization in North America. Show less

Led communications and business development efforts. Successfully grew the firm under highly regulated conditions. Marshaled outreach to professional international yacht chefs at Marina. Translated and handled accounting for Napolitan Founder/CEO and staff. Expanded strategic network of suppliers - caviar, fine wine, fresh fish, artisanal pasta and fresh cheeses, local organic produce.