I've spent my entire career in advertising and design, working with B2B and B2C clients. While I hold a leadership role with experience in management and strategy, my passion lies in the hands-on aspect of the work—being deeply involved in the creative process and producing tangible results.Throughout my career, I've built a comprehensive skill set that allows me to contribute to many different process phases, from concept development, design, and copywriting to managing teams and projects.My areas of expertise include Brand Identity, Branded Environments, Experiential Design, and Whitespace Innovation for CPGs. My favorites are brand development projects for up-and-coming businesses and organizations challenging the status quo.I have a strong interest in emerging tech. I'm an early adopter and love tinkering with generative AI tools. The same curiosity drives my side projects in web design and development.
Listed skills include Art Direction, Creative Direction, Adobe Creative Suite, Graphic Design, and 21 others.