Paul Deisinger Email & Phone Number

Detroit, MI, US

San Jose, CA, US

• I lead the UI/UX design team & overall end to end UX design strategy for applications that enable large enterprise customers to distribute automated customer focused variable content across print, web, email and mobile.
• Manage full-time and contract UX designers. Estimate and plan project timelines, resources, schedules and design efforts. Provide feedback, direction, coaching & mentoring to UX team members across projects and.
• Ensure accurate and timely completion of UX team's projects and responsibilities including all necessary design and UX artifacts; user flows, wireframes & visual designs to development, product teams and external.
• Manage and continue to evolve the collaborative process with and between all cross functional teams including business, product & engineering teams.
• Help develop and review requirements & user acceptance criteria, provide quality assurance and sign off on user experience functionality and design.

• Web site design with high quality aesthetics balanced with sound usability, functionality and browser compatibility.
• Business development including proposal creation, project estimates, sales and advertising.
• Serve as main point of contact for clients managing all projects, communication, schedules and timelines.
• Graphic, icon and user interface design for iPhone, iPad and Android OS.
• Design and development of eCommerce web sites with shopping carts & product catalogs containing thousands of items.
• Implementation and customization of open source Content Management Systems such as; Joomla, WordPress, ZenCart.

San Jose, CA, US

• Lead the user experience design through the product development lifecycle for B2B enterprise level customers crafting innovative and creative solutions, focused on user-centered best practices and forward thinking.
• Work together with a cross-disciplinary team including Product Management, Business and Engineering to define requirements for complex business solutions by balancing user focused goals with technical requirements to.
• Draw on a diverse set of UX disciplines to ensure a user first approach to product development. These include usability research, information architecture, interaction design, visual design, content design & strategy.
• Lead the design and evolution of the Shutterfly SBS design system of reusable patterns guided by clear and consistent standards to support our diverse family of products and services across all interactive touch.
• Rapid prototyping methods including white boarding, sketching and software like InVision are utilized to quickly present design ideas, concepts and interactions to product and engineering teams.
• Present design ideas to external and internal customers including senior leadership, clearly articulating reasoning behind solutions and design decisions in a concise manner.

London, GB

• Manage and lead the UX design and development of Realize Reader, Pearson’s next generation ePub. Working with cross functional teams including instructional designers, developers, content and editorial producers.
• Design the overall user experience of interactive learning gadgets from requirements gathering to wireframing through final interface design and user testing.
• UX and UI design for English Language Learners iOS mobile Flashcards applications.
• Responsible for encouraging and ensuring proper UX standards, best practices and corporate brand guidelines across multiple business unit products.
• Manage and update multiple platform style guides and pattern libraries including Realize Reader, Realize, Gadgets and SCO layouts for internal Pearson stakeholders as well as external vendors.
• Modified the user experience of the Pearson Mobile Hub web site to focus more on user needs and directing targeted markets more effectively through the site in addition to making the site more mobile first.

• Designed and produced corporate printed collateral materials, direct mail, trade show booth exhibits, packaging, Web sites and advertisements. Partial project list: Toro, RSC, Agrium and Simplot.
• Email blast, newsletter, landing page design. Responsible for developing driving principles of eMarketing.
• Brand development and strategy - design of new brand identities, including logos, business cards, letterhead.
• File preparation for print production and responsible for overseeing final proofing and press checks on print runs.
• Worked directly with clients to ensure vision and messaging were implemented to specifications and corporate guidelines.
• Prepared client presentation materials including design comps & packaging for sales, marketing and ad campaign pitches

US

• Led team that designed a multi function online business management application and eCommerce product warehouse.
• Designed interfaces for online product warehouse, auction tool, web site builders, online banking.
• Designed corporate logo and company wide identity systems including letterhead, business cards, tradeshow materials
• Managed design team workload and served as contact person with offshore developers in Russia.
• Responsible for a variety of print materials including magazine ads, business cards and tradeshow graphics.

Durham, NC, US

• Designed and developed client Web sites from concept through completion and evaluation.
• Developed information architecture with wire frame layouts, site maps and process flow diagrams.
• Managed junior staff and project teams consisting of junior designers, programmers and copywriters.
• Designed identities and brands for internal and external clients.
• Assisted in sales and marketing efforts by producing spec work for potential clients.

Ann Arbor, MI, US

• Designed, developed and programmed online features, contests and reviews for the Borders.com Web site.
• Developed national branding solutions for interactive newsletters and print materials for all Borders stores.
• Collaborated with diverse internal departments including marketing and editorial groups to produce concisecontent and site architecture.
• Collaborated with designers and programmers to produce in-store inventory searching kiosk name “Title Sleuth”.

US

• Designed and developed Web sites and Intranets for Fortune 500 companies including Cadillac, Buick, Merrill Lynch, Masco, Mitsubishi and Delta Faucets.
• Managed and maintained multiple client Web sites including design, development and content population.
• Responsible for quality assurance and browser testing for client projects

• One of four founding principles of the company.
• Helped grow business from a small Web design boutique of four employees to an ISP with more than 2500 customers and eleven employees.
• Led the design and art direction of all internal corporate and external client Web sites.
• Participated in marketing, sales and strategy meetings effecting corporate goals and direction.

• Responsible for 5 cartoons per week plus additional illustrations for articles and opinion pieces for the award winning student newspaper at Michigan State University with a circulation of thirty thousand.
• Member of the Editorial Board

Bachelor'S Degree, Environmental Science

Bachelor Of Science, Environmental Management

High School Diploma