With a focus on sustainability Macro Group Australia bring premium quality game to the Austrlian market.Through IGA and Foodland stores across Australia bringing our game to their meat departments.

In my newly established role I onboarded new customers to the network and engaged existing retailers as we set about redefining what good looked like and reset standards to align and appeal with evolving shopper missions all with the objective of returning the IGA brand to profitable growth.As the SA/NT lead, I collaborated with retailers, suppliers, the SA committee, and the Metcash team. A key contributor to my success was my ability to establish strong relationships with both external and internal stakeholders. This allowed me to work with them to plan and strategise through the process of change.- Championed change and provided guidance and support to enable sustainable change.- From insights and analysis provided regular updates to all key stakeholders.- I passionately championed the IGA Local Grocer brand.- Ensured that branding and signage showcased Local Grocer as part of the IGA family.- Collaborated on the content and flow of the catalogue to meet shopper expectations.- Focused on fresh and meal solutions in the catalogue to align with shopper preferences.- Optimized the range and layout of the entire store.- Collaborated with suppliers introducing fixtures that enhanced the store's visual appeal, presentation and expanded the range of fresh.- Sustainability and recycling focusThis initiative has resulted in significant change, delivering positive outcomes for the retailers such as increased sales, higher revenue figures, and improved profit margins. However, the most important outcome is the increased engagement with retailers and greater confidence among our retail partners.Safety focus, awareness and mindset

In my role as the SA lead on the project-focused national team, we aimed to pilot a new independent small-format concept. This concept involved a comprehensive review of pricing, product range, store layout, branding, and catalogue to create small grocery stores offering competitive prices, healthier choices and a better overall shopping experience.I was responsible for identifying potential retailers and presenting the project's objectives to them, securing their commitment to the 13-week trial. In collaboration we assessed store suitability based on layout, pricing, product range, trading patterns, customer base, and demographics.I presented the final list of project stores from which we set a trial commencement date, and ensured the timely execution of activities within the established timeline. Working as a team regular meetings were held to monitor state-based tasks, budget compliance, and schedule adherence, collaborating with the national support team to keep their tasks on track.An integral part of the project was the rebranding of the stores, encompassing tasks such as painting and a complete update of the brand kit. I took on the responsibility of working with suppliers and retailers to achieve these objectives within the allocated budget.I represented the project at SA Committee meetings, providing updates on progress and store performance against key metrics such as increased sales and bankable dollars. I also represented the project at the NRG, presenting and providing updates.A significant change I drove was the reshaping of the small format catalogue, emphasizing fresh and meal solutions and promoting local producers to align with the "Proudly Local" theme. This required collaboration with state buying and promotional teams to enhance the range and promotional program to meet shopper expectations.Project stores outperformed baseline stores, and the work laid the foundation for small format stores in the Network of the Future.

In my role working with key MSO's, I focused on fostering and nurturing strong, enduring relationships. These relationships provided me with the opportunity to actively participate in various operational and promotional meetings, contributing to a collaborative and productive environment.I played a vital role in collaborative promotional planning meetings, where we worked together to identify opportunities, enhance ongoing activities, and address any existing gaps. This active participation ensured that our promotional efforts were finely tuned and aligned with our objectives.To further support these efforts, I maintained regular weekly engagement with the Metcash Fresh team, specifically focusing on driving Deli and Bakery initiatives. This consistent collaboration was instrumental in enhancing the offerings in these sections and meeting the evolving preferences of our customers.Additionally, I worked on developing an enhanced stock forecasting system. This strategic move was aimed at minimising stock-related issues, ensuring that the right products were available when needed, and avoiding overstocking or understocking.A significant part of my role involved effectively preselling and upselling seasonal events. This ensured that the necessary stock was available in-store as per the planned schedule, meeting the seasonal demands and maximising sales potential.Furthermore, I collaborated closely with the broader Metcash team to develop and execute strategies aimed at improving store standards and presentation. The objective was to better align with the shopper's mission and expectations, creating a shopping environment that met and exceeded customer needs and preferences. These collaborative efforts were focused on elevating the overall shopping experience and delivering on our commitment to meeting shopper expectations and creating a competitive edge in the market.

I led a national team of eight professionals in sales and marketing, achieving significant outcomes through increased sales, expanded distribution, and successful product launches. Concurrently, I strengthened relationships with 11 national accounts, fostering connections in mining, hardware, and electrical wholesale sectors, resulting in expanded product distribution and heightened sales. Meticulous development and communication of strategic business plans supported these efforts. Collaborative approaches surpassed forecasts for major customers in sales and revenue, extending to targeted product development, educational sessions, and strategic marketing campaigns. My success was anchored in robust financial control practices, ensuring increased sales within expenditure expectations and accurate forecasting.

I shaped the development and execution of a comprehensive national business development plan, fostering sustainable sales and profits in Australia, New Zealand, and the Pacific Islands, resulting in significant sales increases and additional retail customers.Leading a dynamic team, including 2 Business Development Managers, 1 Technical Sales Manager, and 3 Key Regional Agents, our strategy focused on a company-wide plan for the Window Furnishings Industry. Achieving double-digit sales growth through regional business plans and empowering teams with effective tools, CRM, and training, we also designed tailored marketing plans for diverse regions and industries. My tenure was characterized by strategic vision, effective team management, and innovation, driving substantial growth and an enhanced industry reputation.

Transitioning from leading a dynamic team across SA/WA/NT at Ferrero to National Account Manager at Metcash/Franklins marked a pivotal career point. At Ferrero, I spearheaded a team's remarkable growth from 9 to 24 members, achieving a sevenfold sales increase. Transitioning to Metcash/Franklins, I developed and implemented the National Business Plan for Independents, achieving 100% ranging for all lines and establishing trading terms. My diverse expertise in internal promotions, strategic planning, and meticulous budget execution contributed to sustained success and nationwide implementation. This journey reflects my ability to navigate challenging environments, drive growth, and excel in diverse roles.

Assuming the role of Business Manager at SC Johnson for the dynamic regions of SA/WA/NT marked a pivotal phase in my career. Guided by the Sales Director, I managed a team of 5 Business Managers and 8 Merchandisers, overseeing Woolworths SA/WA and FAL. With a focus on strategic sales management, I handled budgets of $3.0 million for Woolworths SA & WA and $1.9 million for FAL WA, requiring meticulous planning and execution. Notably, I successfully implemented promotional programs, reducing trade spend significantly from the previous year. This achievement showcased my proficiency in developing efficient, impactful strategies fostering a collaborative team culture.Managing diverse regions enhanced my adaptability and problem-solving skills. Navigating unique market dynamics and challenges in SA/WA/NT required understanding regional nuances, effective communication, and tailored strategies. Collaborating with Woolworths SA/WA and FAL WA added complexity, involving regular interactions, negotiations, and alignment of objectives for mutual growth..

In a newly established leadership role, I expanded the team to eight members, fostering a positive and supportive team culture. These positions were pivotal in not only retaining our existing customer base but also expanding into new markets nationwide.I successfully spearheaded nationwide ranging and distribution initiatives in major retailers, including Woolworths, Franklins, Target, and selected independent stores, while also securing substantial national distribution in affiliated retail outlets.In collaboration with the team, we developed robust processes to ensure accurate forecasting, efficient new product distribution, and the creation of an internal communication tool for the sales team.Our expansion into new markets included the successful distribution of products to stores and the implementation of newly crafted promotional programs, resulting in sales growth that exceeded our expectations.

In a leadership role overseeing a team of 14 individuals, I cultivated a positive and supportive team culture, which led to consistent positive outcomes. I also achieved the following:- Developed and executed account promotional plans, which resulted in meeting distribution, sales, and expenditure targets.- Maintained a track record of accurate forecasting, category leadership, successful new product distribution, and meeting display and relay targets.In my earlier roles with Nestle, I effectively managed and developed key accounts, consistently achieving sales targets and successfully managing trade spend, forecasting, promotional programs, business plans, and field communication.