Responsible for leading the brand planning function; direction and motivation of the Client Service team; selection and recruitment; providing strategic and tactical counsel; leading and winning new business pitches; budget management and active participation on the core management team.

On contract to drive the global brand strategy development for Daxas (Nycomed), a new product in the COPD market.

Marketing consultant to several pharmaceutical advertising and medical education agencies. This included:

- Torre Lazur McCann as a strategic consultant on a new business pitch 
for Herceptin (Roche); consolidating the Seretide (Advair, GSK) brand in Europe; 
and re-positioning Avandamet (GSK) for the European market.- Medicus London (now Publicis Life Brands) after they won the European account for Celebrex (Pfizer) putting together an integrated multi-language campaign, liaising with… Show more Marketing consultant to several pharmaceutical advertising and medical education agencies. This included:

- Torre Lazur McCann as a strategic consultant on a new business pitch 
for Herceptin (Roche); consolidating the Seretide (Advair, GSK) brand in Europe; 
and re-positioning Avandamet (GSK) for the European market.- Medicus London (now Publicis Life Brands) after they won the European account for Celebrex (Pfizer) putting together an integrated multi-language campaign, liaising with clients and local country agencies, and managing the complex financial arrangements.- Infinity (CME division of Quintiles) to help set up a Steering Committee and organise a debate series on the subject of post-prandial blood glucose testing in diabetes for Lifescan (Johnson & Johnson). Show less

Led the award-winning Seretide (Advair, GSK) and Cipramil (Celexa, Lundbeck) campaigns. Directed international projects with both healthcare professionals and consumers for Boots Healthcare International, principally Nurofen (ibuprofen) and Skin Care products.

On a new business team that included personnel from other Group companies, he was involved in ten pitches—winning four, with one unresolved.Also acted as Account Director on some major accounts—Bayer Diagnostics (urinalysis and blood glucose monitoring), Medeva Pharma (respiratory, dermatology, cardiology), SHS International (nutritional formulas for children with food allergies).

Responsible for handling the £2.5 million Astra account, Paul directed integrated communications programmes across the OCC offerings—publications and education, exhibits and events, and multimedia—for all of the Astra international product companies.

Head of healthcare client services (about half of SMW’s business) with clients such as Astra, Organon, Ciba, Pharmacia & Upjohn, Ferring.Directed an agency-initiated programme (called 'Sharing a Healthier Future') for Astra which significantly raised their profile as a responsible, patient-centric, pharma company.

Responsible for the management of the client servicing team and the media department.