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Paul Deverson is listed as Pharmaceutical Marketing and Advertising Consultant based in Ancaster, Ontario, Canada. AeroLeads shows a work email signal at pauldeverson.com and a matched LinkedIn profile for Paul Deverson.
Paul Deverson previously worked as Client Services Director at Nitrogen, Division Of Huntsworth Health and Senior Account Director at Mccann Healthcare, London.
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Passionate about brand development and strategic planning, Paul is a pharmaceutical advertising executive, experienced in directing successful multi-channel campaigns.Paul has extensive pharmaceutical marketing experience, in both Canada and the UK.From sales via sales training to product management, with Wellcome and Searle, he moved to advertising where he drove the development of major Rx and OTC brands including Ventolin (asthma) in the UK; Nicoderm and Nicorette nicotine replacement products, and Seldane (Triludan) for hay fever, in Canada.Paul joined Torre Lazur McCann in London in 1999 where he directed award-winning Seretide (GSK) and Cipramil (Lundbeck) campaigns, and international projects for Boots Healthcare International with HCPs and consumers.He joined nitrogen (the multi-channel brand experience division of Huntsworth Health) in 2010 to strengthen the brand strategy development offering of the agency.Since returning to Canada in 2013, Paul has provided marketing and advertising support to various agencies in the Toronto area.
Listed skills include Brand Development, Customer Insight, Advertising, Strategic Planning, and 9 others.
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Responsible for leading the brand planning function; direction and motivation of the Client Service team; selection and recruitment; providing strategic and tactical counsel; leading and winning new business pitches; budget management and active participation on the core management team.
On contract to drive the global brand strategy development for Daxas (Nycomed), a new product in the COPD market.
Marketing consultant to several pharmaceutical advertising and medical education agencies. This included: - Torre Lazur McCann as a strategic consultant on a new business pitch for Herceptin (Roche); consolidating the Seretide (Advair, GSK) brand in Europe; and re-positioning Avandamet (GSK) for the European market.- Medicus London (now Publicis Life.
Led the award-winning Seretide (Advair, GSK) and Cipramil (Celexa, Lundbeck) campaigns. Directed international projects with both healthcare professionals and consumers for Boots Healthcare International, principally Nurofen (ibuprofen) and Skin Care products.
On a new business team that included personnel from other Group companies, he was involved in ten pitches—winning four, with one unresolved.Also acted as Account Director on some major accounts—Bayer Diagnostics (urinalysis and blood glucose monitoring), Medeva Pharma (respiratory, dermatology, cardiology), SHS International (nutritional formulas for.
Responsible for handling the £2.5 million Astra account, Paul directed integrated communications programmes across the OCC offerings—publications and education, exhibits and events, and multimedia—for all of the Astra international product companies.
Head of healthcare client services (about half of SMW’s business) with clients such as Astra, Organon, Ciba, Pharmacia & Upjohn, Ferring.Directed an agency-initiated programme (called 'Sharing a Healthier Future') for Astra which significantly raised their profile as a responsible, patient-centric, pharma company.
Responsible for the management of the client servicing team and the media department.
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Paul Deverson is listed as Pharmaceutical Marketing and Advertising Consultant.
AeroLeads has found 1 work email signal at @pauldeverson.com for Paul Deverson.
Paul Deverson is based in Ancaster, Ontario, Canada.
Paul Deverson has worked for Nitrogen, Division Of Huntsworth Health, Mccann Healthcare, London, Paul Deverson, Consultant, Torre Lazur Mccann, London, and Holmes & Marchant Counsellor, High Wycombe.
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Paul Deverson is listed with skills including Brand Development, Customer Insight, Advertising, Strategic Planning, Integrated Marketing, Digital Marketing, Digital Strategy, and Pharmaceutics.
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