As a member of the Strategy, Planning, and Research (SPR) team, I am responsible for the "why + how" of client marketing strategy and planning, along with vendor selection/management, data analysis, and client communications.Objectives/accomplishments include...Identifying growth opportunities for Goodway Group & our clients through internal process improvement and external partnershipsSteering media allocations using strategic analysis, research, and historic dataManaging $1MM-$10MM marketing budgetsCollaborating with cross-functional teams to increase client user pipeline

Objectives/accomplishments included...Allocating and optimizing media dollars for $1MM+ digital media spend across key channelsDeveloping & implementing proven strategies to drive KPIs & performance targets Continually making data-driven optimizations surrounding media performance Utilizing data visualization tools to analyze performance trends and adjust

Led the growing paid social team, sitting across all client accounts from a strategy, planning, and implementation standpointDeveloped paid social audience/targeting strategy for top client to decrease cost per lead by 36%Continually conducted audience, creative, & landing page tests (A/B Testing) to drive efficiencies for clients

As a member of the Paid Social team at Jellyfish, I manage planning, execution, and reporting of digital marketing campaigns across multiple channels, including Facebook/Instagram, Twitter, and LinkedIn.I work with multiple clients concurrently across the education, technology, B2B, consumer, and fitness verticals and collaborate with global teams to implement strategy and achieve results.Media budgets under my purview range from five to six figures monthly and six to seven figures annually.

MGH, Inc. is a full-service advertising agency based in Owings Mills, MD. RESPONSIBILITIESManage advertising strategy and day-to-day operations for key accounts, with an emphasis on social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest) and emerging tactics (influencer marketing, podcast marketing)Optimize campaigns based on client goals and results; efficiently spend digital ad dollars to maximize returnCollaborate with internal teams to develop and define brand positioning/voice for individual accountsReport on results holistically through Google Analytics, platform interface data, and client-provided sales reportsConstruct tailored marketing plans across clients, defining products, messaging, benefits, and promotionsRecommend an allocation of ad budget (ranging from $5k-$400k per month depending on client) to specific campaigns/objectives/tactics to reach and exceed client goalsDevelop project workflows and timelines to efficiently plan and track project progress Maintain consistency with brand standards and guidelines across all published worksCreate and present client-facing reports, including performance assessments and recommendationsCompile weekly trends reports which discuss changes, developments, and announcements in the social media space. Reports are presented internally weekly and published to the MGH blog bi-weekly--PUBLISHED BLOG POSTS:Bi-weekly Industry Trends - mghus.com/blog/category/15Leveraging Instagram Shopping - mghus.com/blog/leveraging-all-instagram-has-to-offer-through-shoppingMaybe Facebook is Listening. Maybe Not. - mghus.com/blog/maybe-facebook-is-listening-maybe-notFacebook's Next Target: Yelp - mghus.com/blog/facebooks-next-target-yelp--BRAND/CLIENT EXPERIENCE:Maryland Proton Treatment Center, Capitol Vein & Laser Centers, M&T Bank, Paul Fredrick, Books-A-Million, Brandt Information Systems, Chesapeake Collection, Bray & Scarff, Successories, Marble Slab Creamery, and Yogurt Mountain

MGH, Inc. is a full-service advertising agency located in Owings Mills, MD.RESPONSIBILITIESSupported a variety of client accounts and campaigns by engaging in weekly statuses Developed project workflows and timelines to efficiently plan and track project progress Set-up, bought, and oversaw campaigns via Facebook Ads ManagerWrote social media copy for various brand channels; concepted engaging, monthly editorial contentCreated ad plans to deliver clients’ messages and drive ecommerce/digital conversionsCoordinated content design and production for social campaignsMonitored client social media pages for issues and inconsistenciesReviewed social media reach, insights, and campaign results; assisted in creating performance reportsCompiled weekly trends report discussing changes, developments, and announcements in the social media space; present findings in weekly team statusConducted research to support team goals, clients, new business prospects, and other projects--BRAND/CLIENT EXPERIENCE:M&T Bank, Books-A-Million, Marble Slab Creamery, and Capitol Vein & Laser Centers

imre is a full-service advertising agency in Towson, MD.RESPONSIBILITIESResearched and presented data detailing perspective client’s recent news, product developments, and digital/social landscapeAssisted in the development of project workflows in order to meet client’s plans and goals Engaged in weekly internal status update meetings and client calls; recorded recap notesModerated client Facebook pages for issues and inconsistenciesCompiled weekly news recap for the healthcare teamProofread and distributed various copy and creative piecesUtilized Facebook Ad Manager to record audience insightsBrand/Client Experience Included: AstraZeneca, Bristol-Myers Squibb, and Zoetis

Continued supervisory responsibilities while expanding job rolesScheduled department staff based on prior sales analysis, ensuring that the department is neither over- nor under-staffed at any given timeWorked with vendors to bring new products into the store and effectively merchandise themExceeded monthly sales targetsOrdered merchandise from outside (non-Ace) vendors; taking advantage of early-buys and show specials to minimize the company's out-of-pocket costs

Organically grew the company's Facebook audience by 25% in 6 monthsCreated new content to share with social and email audiencesDevelop and display marketing and point-of-purchase signageManaged the company's social media presence on established social media networks such as Facebook, Twitter, and Pinterest; expanded the company to new social media channels as they developedPush new content and update existing content on the company's website using the content management system WixMonitor and update Google Ads campaigns

Lead a team of 8 department members on a regular basis, and a storewide team of 25-30 members on a rotating basisReconcile cash revenue in excess of $2,500 on a rotating basisActed as the "manager on duty" responsible for opening and closing the storeTrain and mentor new team members to enhance their skill set, ensuring optimum job performance and an unparalleled level of customer service

Assisted customers on an in-depth level; helped them solve home-improvement problems and make decisions regarding their purchasesOrdered new merchandise for the Paint Department; orders averaged $1,500 twice a week