Paul Dlouhy Email & Phone Number

Grand Rapids, Mi, Us

5575 Executive Pkwy., Grand Rapids Mi 49512

Excited to be promoted to account rep! More hands on solutions for labels, labeling systems and continuous inkjet.

Greater Grand Rapids, Michigan Area

Developing a customer base and building retail plans to meet those needs both nationally and internationally

Diligently manage all sales and marketing operations with key accounts and marketing groups through direct contact with field reps, labels, studios and on site analyst. Created a successful pre awareness promotion for a key artist release that increased street week sales by 40%. This also increased overall revenue by creating larger market for the Limited Edition. Executed fixed rate marketing program with key retailer that reduced co-op by 37% year on year and insured priority placement. Implemented after Christmas sales promotion that increased sales of key titles and reduced returns by 50% at the end of company fiscal. Doubled inclusion in key customer product initiatives to drive revenues to complete 110% of budget for the year. Drove pricing structure on key titles during holiday season to insure sustained market share against competing key releases. Additional responsibilities added in the first 90 days based on key account performance

Creating sales and marketing plans for start up company. Duties include defining customer base, developing and implementing CRM program, measuring results of marketing efforts through email, website hits, direct mail, and cold calling.

•Increased overall sales by 300% by developing a sales relationship with a key US Distributor, Canadian Distributor and the largest industry retail chain.•Helped local retailers increase monthly sales by as much as 700% by training proper merchandising strategies and developed training for sales reps to do the same.•Led live internet inventory update to ensure accurate stock levels to increase sales opportunities.•Created Sales Benchmarking for internet and wholesale customers to determine how to drive sales metrics•Worked to implement EDI connection with key customers•Developed sales plans for the key marketing groups in the CBA Industry.

•Merchandise Manager – EMI-CMG - directing activities of the largest music distributor for FCS, representing over 40% of department sales.•Managed largest DVD release of 2006 with daily store by store reporting to drive sales.•FCS Cornerstone Manager - Exceeded budget expectation 4 out of 5 years as the manager of the only college store for the company. Annual revenues increased every year after taking charge, while the rest of the chain and industry experienced flat or downward trending sales.•Increased traffic with in store events including Newsboys, Toby Mac, Fernando Ortega, Michelle Tumes, as well as film director Ken Wales (Christy), Radio Host Dave Ramsey•Merchandising team leader for the largest remodel of 2001 for a store that became the model store for the FCS Manager’s Conference.•Member of the store manager task force used by operations to test programs before they are rolled out to the chain.

*Administered all aspects of customer service including sales & marketing for a seven-state region. *Served as Northwest field representative during first two years. *Created marketing opportunities to spotlight new artists in specific markets. *Implemented a Just-In-Time ordering procedure for more than ninety stores. *Promoted to National Account Manager after 18 months.