I hold full marketing and communications responsibility across B2B group of 8 companies plus international partnerships in global defence/security sector, where I am responsible for creating and delivering the marketing strategy across group companies and related brands.I also provide sales and product development support including website creation, PR, SEO, paid search, analysis/CRO, communications and events management together with strategic bid support comprising communications and CRO.Highlights from my role include:• Led digital transformation and overhaul of marketing and PR, owned, earned and paid • Responsible for production of all digital and print outputs for marketing/sales support materials, client communications, partnership communications, PR and Events• Manage event/expo attendance and exhibitions including research, internal briefings and recommendations, resourcing, planning, collaterals including exhibition stands and associated marcomms including PR and social media

Account Lead with the Daily Mail Group contract to provide platform service to “The Slice” brand, enabling it to be monetised for first time.Responsible for core product design and delivery for core database, client portal and customer app, as well as designing and delivering two apps with content platform specification and prototypes.Highlights from my role include:• Ran the weekly newsletter to c.40k email recipients for “The Slice” as a white label service for The Daily Mail ‘Metro’ Publication; achieving a 20%+ Open Rate and c.1% CTR

In this temporary role, I worked as digital marketer to complete website and shopping cart analysis, proposal, development and re-launch within tight timescale and to budget.Within 4 weeks I had developed the website, tripling start-up client sales within 2 months and subsequently leading to £3m+ sales per annum.

I worked from start-up to exit for MVNO with own-brand and white label mobile broadband products that uniquely allowed customers to travel internationally and avoid excessive roaming charges whilst using only one SIM card.I led on all marcomms and PR as product and business developed from concept to international presence across Europe, USA and Australia; launching own brand and white label products for new and recognised international brands including Samsung, MediaMarkt, Barclays Online, Dixons Knowhow Mobile Broadband and Ingram Micro.Highlights from my role include:• Managed design, development and execution of digital channels to achieve 75k leads at +30% conversion, delivering 0 to 25k customers in 12 months and reducing initial CPA by £40 (65%) and churn by 10%

I delivered 120-cover remote location restaurant and cocktail bar from concept to successfully-operating business as joint venture between Seychelles Government and major local rum distillery.This involved project managing construction, landscaping, OPEX and interior design procurement to launch on time and to budget. I also employed and managed a team of 50 employees, alongside managing the launch campaigns.

I was headhunted to direct marketing, sales, customer care and PR departments for sales of mansion and hotel apartment plots on golf course and 5* hotel joint venture project between Tiger Woods and Government-owned Tatweer.I managed an international project launch campaign across UAE & Japan, comprising of 100 x $30m+ villas and 300 x hotel-apartments; managing a $1million marketing/sales/communications budget with a team of 20 staff.

I was engaged to manage marketing sales support and marketing for international second homes across multiple countries, frequently dealing with £multi-million properties in large developments selling to V/HNWIs.

 Acted as a sales manager for emerging markets

2IC in Dept and member of Chairmans Strategy Group

Negotiator in Restaurants Department."Negotiator of the Year" 1999