A proactive and forward thinking marketing and analytics professional passionate about using data to make decisions about where marketing efforts are best directed to get the best outcomes for brands, customers and audiences. I believe people and brands can connect in two-way conversations below, through and above the line resulting in sticky customers more likely to promote you or your brand and because I believe exposure and engagement leads to conversions. I believe modern concepts such as user experience, prospecting, retargeting, acquisition, retention and churn modelling can combine with traditional concepts such as consumer behaviour and decision making and socio-psychological concepts such as social identity theory play a factor in brand engagement and I advocate for data driven social marketing to test, learn and leverage from these theories. I've demonstrated uplift in key performance indicators from concepting, creating and executing dynamic, rich, creative and integrated marketing campaigns.I aim to inspire, challenge and provoke new ideas from myself and others. I value team work, trust, continuous improvement, a consultative style of relationship management and maintaining a healthy and safe work environment. I’ve enjoyed building leadership skills, success in previous roles as demonstrated by promotion and increasing responsibilities and have a strong desire and ability to deliver quantifiable individual and team results.
Listed skills include Social Media Marketing, Social Media, Digital Marketing, Marketing Communications, and 11 others.
