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I am a big city Midwesterner who fell into a career through lack of planning and made the most of it. Currently, I am CEO of /prompt, which is an earned growth agency that’s purpose-built for the 2020s. Our approach is to create network effects by leveraging augmented intelligence creating storymaking programs, and connecting through frictionless media. We do it while leveraging technologies that specifically augment and accelerate human intelligence and creativity.My book - Friction Fatigue, addresses the failings of Big Advertising and the remaking of the media landscape for the 2020s. It provides a roadmap for executives and marketers trying to wean themselves off advertising dependency. It’s a best seller according to Amazon, USA Today, and The Wall Street Journal.
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Ceo & President/Prompt. Nov 2023 - PresentNew York, Ny, UsDon’t just join the conversation... /prompt. it. -
Chief Executive OfficerLippe Taylor Mar 2020 - PresentNew York, Ny 1, UsWe are a fast-growing, independent Earned Marketing agency headquartered in New York. It's a fun, stimulating place to work and a great agency partner for consumer and healthcare clients. -
PresidentLippe Taylor Jan 2017 - Mar 2020New York, Ny 1, UsI am currently President of Lippe Taylor, an insights-driven creative communications agency headquartered in New York. Lippe Taylor has successfully launched more than 100 consumer brands and products, in addition to supporting an average of at least one FDA action every month for its pharmaceutical and healthcare clients. Our team is regarded as one of the best in the industry at generating Earned Media results and has new, innovative methods of integrating Earned Media with Paid and Digital Media to drive consistent, reliable results for clients. The announcement of the firm’s Public Relevance offering last year paved the way to a new Data and Analytics practice that ensures all activations are inherently relevant, because they were inspired by analyzing the client’s target audience. I spend my time working directly with clients and helping the team think through simple solutions to complex problems. -
Chief Commercial Officer & President, Analytics & InsightsReal Chemistry Oct 2013 - Dec 2016New York, Ny, UsHead of new business, and responsible for developing the end-to-end offering of an integrated marketing services and analytics firm, expanding the firm's client base from Healthcare into the Technology and Consumer Goods verticals, and driving more than $10M in growth per year as we went from $18.5M in revenue the year before I joined to $122M in revenue my final year.In addition, directly managed the Analytics & Insights division. This comprised a team of 95+ analysts, data scientists, and marketing strategists working with the most innovative companies in the Fortune 500. Our primary area of expertise was applying social data to Marketing and Communications through established statistical methodologies or proprietary algorithms that we developed. -
Head Of Integrated Media + EngagementReal Chemistry Jun 2012 - Oct 2013New York, Ny, UsResponsible for taking a team of just 2 media relations practitioners and building it into a diversified shared service of more than 20 experts in earned media (media relations and blogger relations), community management, paid social media, and search engine optimization, that was leveraged across three operating companies. -
Head Of Corporate DevelopmentReal Chemistry Jun 2011 - Jun 2012New York, Ny, UsResponsible for orchestrating a company re-organization to replace the former "Social Media, Interactive, and Communications" org design with a fully integrated "Analytics, Content, Engagement and Strategy" design. Also head of new business and responsible for organizing the company's two-pronged approach to growing via Thought Leadership plus Integrated RFP responses. As a member of the executive leadership team, was responsible for driving integration across the firm, evaluating new opportunities for the company, and formalizing and enhancing our approach to business development, playing a major role in driving the company's nearly $30M in new growth from 2011 to 2013. -
Head Of Social MediaReal Chemistry Mar 2009 - Jul 2011New York, Ny, UsFocused primarily on large companies in the private sector, I founded and led a team of 50+ of the brightest and most innovative people in social media. With deep roots in analytics, we helped Fortune 500 companies better communicate and collaborate using social media. -
Managing Director - InteractiveCarryon Communication Dec 2007 - Mar 2009UsI was brought in to develop a social media capability for a mid-sized, Consumer PR firm. We were one of the first agencies to invest here and built the new capability and business line quickly, including clients like Symantec, Coors Brewing, and New Balance. However, the recession took its toll and provided a lot of learnings along the way. I was one of the last remaining employees and our social media business was the most robust business line and differentiator for the firm, right up until they shut the lights off. -
Sr. Account Executive & New Media SpecialistMarketwire Oct 2005 - Dec 2007El Segundo, Ca, UsResponsible for the largest sales territory in the company during its high growth period during which we captured 16% market share over a two year period leading to the company's acquisition. Also served as the company expert and spokesperson for emerging technologies such as Search Engine Optimization and Social Media.Paul Dyer
Paul Dyer Skills
Paul Dyer Education Details
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Texas Mccombs School Of BusinessBusiness -
Washington University In St. LouisPolitical Science And Chinese -
Davidson CollegePolitical Science And Chinese -
Adlai Stevenson -
Urbandale High School
Frequently Asked Questions about Paul Dyer
What company does Paul Dyer work for?
Paul Dyer works for /prompt.
What is Paul Dyer's role at the current company?
Paul Dyer's current role is Earned-First Creative Agency.
What is Paul Dyer's email address?
Paul Dyer's email address is pa****@****ail.com
What is Paul Dyer's direct phone number?
Paul Dyer's direct phone number is +121259*****
What schools did Paul Dyer attend?
Paul Dyer attended Texas Mccombs School Of Business, Washington University In St. Louis, Davidson College, Adlai Stevenson, Urbandale High School.
What are some of Paul Dyer's interests?
Paul Dyer has interest in Soccer Player For Life, Social Services.
What skills is Paul Dyer known for?
Paul Dyer has skills like Social Media Marketing, Social Media, Strategy, Analytics, Marketing Communications, Marketing, Social Media Measurement, Seo, Business Development, Integrated Marketing, Public Relations, Public Speaking.
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