I’m a multi-disciplinary Creative Director with extensive experience of building brands and global campaigns. My work has delivered multi-million pound growth and been significant in building new product categories for businesses including Dyson.My achievements include:– Building a multi-disciplinary 40+ strong creative team delivering fully integrated creative campaigns on a global stage.– An influential member of the team responsible for creating, protecting and evolving the Dyson brand identity over the course of 25 years.– Developing processes and working methods to turn insights into creative campaign and marketing strategy with global relevance.– Significant contribution to Dyson cordless vacuum category growth (>20% CAGR).– Instrumental in increasing Dyson direct sales from 10% to 25% in 3 years.I have the courage and tenacity to challenge the status quo to give brands and businesses real edge over their competition – from start-up ventures to SME’s and multinational corporations. Expertise:• Brand strategy and creative.• Visual Identity design.• Campaign strategy, planning and execution.• Advertising & art direction.• Digital strategy and creative execution.• Social media and content ideas and execution.• UX / UI design.• Insight-based design.• Global execution (UK, US, JP, EU, ANZ).• Process design and optimisation.• Creative team development and leadership.• Product proposition development.• Transcreation and localisation.After leaving Dyson I co-founded TurnerDymond. We are a brand strategy and visual communications consultancy working with the leaders of progressive Design Engineering led businesses to find their ‘Better’ and then help them win by driving extreme exploitation of their difference through their entire brand experience. You can find out more about us, our services and how we work at turnerdymond.com.