Human first tech enabled M&A firm dedicated to utilizing compassion in a world that can feel transactional.We intimately understand the exhilaration of building a vision from scratch and growing a thriving tech business. Having walked in your shoes, we appreciate the complexities involved in marketing and selling a company. Our team of former founders, developers, and technologists speak your language and will help you navigate the intricacies of a transaction. With decades of hands-on experience, we’ll make sure your life’s work is valued accurately so you can look ahead to that next big idea.

We’re a firm assisting US-based entrepreneurs with selling their businesses. We help owners of small to mid-market companies get acquired by the ideal buyer under the ideal conditions. In other words, we facilitate the perfect business exit.Our goal is simple: to create an impeccable experience & results - one that removes fear and friction for seasoned and first-time sellers alike. We specialize in serving privately held & operated, remote/digital enterprises with strong reputations and brand value.

•Manage a team of Account Managers in Asia Pacific.•Understand client’s requirements and propose customised digital solution to meet their marketing objectives.•Oversee programmatic campaign management including set up, optimisation, troubleshooting, reporting etc. •Liaise with DSPs, SSPs, Ad Exchanges, Data providers, RTB platforms, Internal Stakeholders for daily operations.•Consistent creative testing to optimise ROI, targeting, bid strategies to ensure efficient delivery and results. •Recruit new members into Ad operations team and organise training sessions for knowledge transfer. •Lead a team responsible in making sure that campaigns are booked, delivered, and invoiced correctly •Manage strategic planning and implementation related to all ad operational initiatives•Monitor top of line metrics across all ad campaigns and provide proper analysis to make sure clients’ expectations are met •Set functional goals and create best practices that serve guidelines for the team in optimizing campaigns and in fighting frauds•Handle communication with various departments such as sales (across APAC), publishing, creatives, and recruitment to enhance efficiency & productivity•Work closely to Finance/Accounting teams to track progress on monthly billing and improve overall processes•Provide resolution to any issues and concerns related to operations•Develop people and ensure that growth mindset is instilled to each member of the team Delegate to Mobile Monetization Summit (Tel Aviv, ISR) 2016, Affiliate World Conferences (Tel Aviv, ISR) 2017, GMGC (Manila, PHI) 2017, Affiliate Summit West (Las Vegas, USA) 2018, and Affiliate Summit APAC (SIN) 2018

•Planning, implementing and managing advertising operations and ensuring that they meet business objectives. •Campaign set up, testing, optimization, reporting, performance monitoring as per KPI and ROI expectations. •Manage and coordinate activities with the creative, technical (IT), sales, product teams and third parties to implement integrated mobile app campaigns. •Generate, analyze reports, alerts to identify operational risks and take appropriate action to mitigate them.•Ensure proper IT Controls are in place for platform development, change management and daily operations.•Single Point of contact to troubleshoot and resolve tech issues, discrepancies with various stakeholders like publishers, 3rd party vendors. Coordinate tests for tracking conversion flow, creative. •Periodic reporting to clients highlighting the progress on campaign performance, ensuring client satisfaction.•Lead a team responsible in making sure that campaigns are booked, delivered, and invoiced correctly •Manage strategic planning and implementation related to all ad operational initiatives•Monitor top of line metrics across all ad campaigns and provide proper analysis to make sure clients’ expectations are met •Set functional goals and create best practices that serve guidelines for the team in optimizing campaigns and in fighting frauds•Handle communication with various departments such as sales (across APAC), publishing, creatives, and recruitment to enhance efficiency & productivity•Work closely to Finance/Accounting teams to track progress on monthly billing and improve overall processes•Provide resolution to any issues and concerns related to operations•Develop people and ensure that growth mindset is instilled to each member of the teamDelegate to Mobile Monetization Summit (Tel Aviv, ISR) 2016, Affiliate World Conferences (Tel Aviv, ISR) 2017, GMGC (Manila, PHI) 2017, Affiliate Summit West (Las Vegas, USA) 2018, and Affiliate Summit APAC (SIN) 2018

♦Manage pre-launch preparation activities such as client-on boarding and kick off calls and all post-sales ad campaign execution activities for assigned advertising accounts, including custom unit approvals, project management, campaign operations♦Manage the set-up process for new ad campaigns, including integration, uploading, scheduling, launching, tracking, and reporting of ad campaigns♦Obtain creative materials from internal and external parties (advertisers/agencies), ensure all advertising assets are accurately captured♦Manage the ad test & QA process, ensuring ads display properly on mobile devices, the creative meets specs, and click-through works properly♦Track the progress of advertising campaigns from conception to delivery by monitoring deadlines, billing, and advertisements scheduling and placement♦Work with clients to monitor, revise, and optimize ad campaigns to ensure full delivery and achieve optimal creative performance♦Troubleshoot and communicate with internal Sales team and external parties (advertisers/agencies) on creative and operational campaign performance issues as well as inaccuracies or problems, providing suggestions to optimize conversion rates and delivery♦Work closely with internal Ad Sales and Publishing Teams and external ad networks/agencies to ensure that we are meeting our various advertiser & publisher goals and targets♦Work with product managers and engineers to identify process inefficiencies; to recommend, design, develop, test, implement, and document new tools, systems, processes, and features that will improve advertising operations workflow and increase yield

Develops sales opportunities by researching and identifying potential accounts; soliciting new accounts; building rapport; providing technical information and explanations; preparing quotations. Present drafts and ideas to clients. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.