Chief Strategy Officer (Cso) And Chief Operations Officer (Coo)
North Ryde, New South Wales, Au
At Baraja, I led the strategy, corporate development, and manufacturing teams to foster critical partnerships, formalize and execute a product introduction strategy, and generate investments for the automotive technology start-up. During this time, I cultivated a critical partnership with Tier-1 supplier Veoneer, who selected Baraja after evaluating 70+ LiDAR companies. This activity resulted in a joint development agreement (JDA) that generated more than $2 billion in new business opportunities, a predevelopment program with a major automotive OEM, and the organization’s most significant strategic investment. I also focused heavily on maximizing our operations team’s output by cultivating a culture where employees at all levels felt motivated and empowered to do their best work. By identifying and maximizing each employee’s knowledge and skillsets, we consistently exceeded business objectives and built plan forecasts, despite global chip shortages, supply chain interruptions, and a 30-40% reduction in staff. We even increased our production output, surpassing ambitious targets and exceeding our financial plan for 2022.