Bootstrapping mediadeal.ng - A platform empowering advertisers to connect with media outlets across radio, TV, and internet channels.

I oversaw and coordinated the continuous, daily operations of Soundcity Radio 91.1 and Correct FM 102.9, to meet audience satisfaction and ensure compliance with regulators.I implemented company goals, monitor and evaluated program effectiveness, and introduced changes required for improvement.I led the marketing team to meet monthly sales targets.I managed communications with stakeholders.I created media content for airplay and commercial promotions.I assigned responsibilities, allocated resources, and monitored performance across all aspects of the stations’ operations.

FamTrust - Account Management Feature (Fam Transaction)I played a key role in developing the Product Requirements Document (PRD) for the Fam Transaction, an essential account management feature.Responsibilities:• Collaborated with team members to design user flows for prioritized features of the Fam Transaction.• Worked with designers to create detailed pages for individual sub-accounts, ensuring all relevant details and actions were clearly displayed.• Developed a comprehensive transaction history page, providing users with a clear and organized record of their transactions.• Designed and implemented a user-friendly page for fund requests, including a form for submissions and robust handling processes.ClientEase - Customer Management Platform for SMEsClientEase is a customer management platform for Small and Medium Enterprises (SMEs) that eases interaction with customers by addressing common pain points such as scattered data, limited tracking, and weak automation.Role: Product ManagerResponsibilities:• Led a team to develop the Product Requirements Document (PRD) for ClientEase.• Authored the Introduction and Project Scope sections of the PRD.• Directed the development of the Customer Interaction feature, including:o Requirements gatheringo User experience (UX) flow designo Creation of wireframesOpay Market Research and Competitive AnalysisRole: Market Research and Competitive AnalystProject Goal: Conduct in-depth market research and competitive analysis to inform Opay's product strategy and identify opportunities for growth.Responsibilities:• Led a team to conduct market research and competitive analysis for Opay.• Directly responsible for competitive analysis and strategy recommendations.Deliverables:• Market research report with data on market size, growth, target audience needs, and key trends.• Competitor analysis report with profiles of main competitors.• Presentation with findings and strategic recommendations for Opay.

Led a 12-member team to ideate, validate, and prototype content before Darling FM launched in July 2017.Auditioned talents and made recommendations for recruitment. I also participated in the training processes.Under my leadership, we gained 1,065,896 listeners (23%) out of 4,536,286 listeners (MPS Nigeria ratings, 2020).Maintained the Station's compliance with NBC codes and other relevant regulations.Coordinated preproduction meetings and post-mortems with the programs team.Successfully managed top talents and ensured retention for four years.

I developed a comprehensive media strategy that aligned with the AFA’s mission, goals, and target audience. This included identifying key messaging and communication channels.I successfully facilitated Radio and TV campaigns in Abia, Enugu, Anambra, Ebonyi, and Imo states.I produced audio and video documentaries for AFA and its funding partners.I established and maintained relationships with journalists, bloggers, and influencers in relevant sectors to secure media coverage and press opportunities for the organization.I planned and executed media campaigns to promote fundraising efforts, awareness initiatives, and advocacy campaigns.

Read news, sports, and weather reports on-air (Radio and TV), employing stellar teleprompter and well-paced reading skills to hold the audience's attention.• Expertly operated technical studio equipment including in-door (console) and out-door (OB-equipment) to facilitate smooth segment transitions.• Provided dynamic live commentary during the 2015 general electionsfor Radio and TV.• Hosted magazine programmes such as 042 Express, seamlesslyintroducing and interviewing guests and linking different elements likeVox-Pops and roving reports.• Planned, researched and scripted lifestyle features for broadcast.• Liaised with the production team to determine content and timing requirements for the smooth running of Radio and TV programs.• Organised and presented on-air competitions including music andcomedy to increase viewer and listener engagement.• Attended in-housetraining and programs meetings for skilldevelopment and improvement.

Presentation of programs for the evening belt and hosting of Magic FM House PartyBusiness news casterAssist in planning and execution of ABA HALF MARATHON Source for sponsors and partners for the Marathon event.

Plan and organise WARRI SINGS - a music talent hunt in Delta state. Source for sponsorship for the talent hunt and other radio programs.Produce and Present programs for the evening belt.