A clear M&A growth strategy was carved out where BrandMaster took the lead the Nordic industry consolidating. As of 2021 a total of 8 companies have been merged into one – Papirfly, Resolut, PressToGo, Meriworks, Gothia, Tactic RealTime, Madeo – resulting in a broader and deeper product stack. The main achievements as Product Director this period has been to;- Drive platform mergers with massive product overlap to support cross-/up sell to existing clients- Make client migration attractive and possible to support product- and platform sunsetting to achieve synergies (cost savings and higher value)- Service orient platform to support further acquisitions.- Handle inherited legacy code challenges while innovating our products according to market expectations- Modernize and standardize UX / UI across multiple products, tech platforms- Onboard new teams and development cultures with geographical spread- Establish routines for a product development organization located in 5 countries- Build necessary tools to enable partners to onboard and self-serve their clients.- Align API and integration strategies with company M&A trajectory

Overall responsible for the strategic development and positioning of BrandMasters Marketing Resource Management (MRM) platform named BrandMaster:- Define product vision, strategy, roadmap, and priorities- Manage overall product management processes- Gather and analyze feedback from sales, marketing, customer success, development, market and competition- Compose detailed requirements specifications with UX / UI designs for new products and features- Conduct business-level verification and market testing of new features- Manage product documentation, sales materials, and demo systems- Expert consultancy for international enterprise customers- Working closely with sales department when on-boarding larger clients- Acting CTO in periods, coordinating development projects (in Norway, Czech Republic, and Belarus)- In periods, overall responsible for Daimler contract (14 markets + HQ)- Part of top management, reporting to CEO

Product Director:- Develop ROI analysis concept and tools for consulting services- Define product and pricing strategy and develop business plans- Establish roadmap and product life cycle routines- Manage product documentation and demo systems for all verticals- Working closely with Sales department on international prospects- Part of top management, reporting to CEO- Establishing a Product Board for broader involvementHead of Project Department:- Overall responsible for all projects and clients- Responsible for project managers and key account managers- Managing implementation projects for large international clients- Define and implement a tailored project management methodology- Create and maintain customer case studies- Responsible for customer satisfaction surveys and interviews

Focus on customer success, internationalization and professionalization of product development.Product Manager (75%);- Securing internationalization of BrandMaster platform (languages, time zones, etc)- Identifying and delivering new features and products for new verticals- Responsible for design, specs, QA, and release planning- Define and establish routines for release management- Create sales enabling content and demo systems- Product marketing and web designProject Manager (25%):- Managing onboarding projects for national and international clients- Key account for existing clients

Responsible for the whole process from new product idea to completed and marketed SaaS product suite:- Develop concept, business plan, and go-to-market model- Define and create web based prototype- Find and engage system developers- Create requirement specification for 1st system release- Search for and decide on 3rd party tools to integrate- Manage the development of BrandMaster version 1- Creation and maintenance of marketing collateral- Project management for first client implementations

Design tasks and management of a full-service creative agency, while also studying design.• Creative development of magazine designs, video- and digital signage content, web design concepts, event contents, giveaways, etc • Quickly appointed to lead the creative production team• Consulting customers on visual identity and rebranding projects• Head of operations and projects• Responsible for accounting, quotes, and invoicing