Paul A. Leone Email & Phone Number

Morris Grocery sits at the intersection of the biggest trends in the food industry with a mission to build community through hyper-local food experiences.

Marketing consultant focusing on digital strategy and execution, organizational growth, experiential marketing and innovation projects.

Bellevue, Wa, Us

Manage a team of five in the concepting and execution of integrated marketing campaigns, channel partnerships, account based marketing programs, influencer programs, content development, and innovation projects.

Austin, Texas, Us

Head of digital strategy, demand generation, content marketing, video production, creative studio, social media, event promotion, innovation and special projects for Oracle Customer Experience Suite (CX) and Small and Medium Sized Business (SMB) - North American Marketing. • Drove digital transformation for North America Marketing, leading a team of eight direct reports, internal specialists, and agency partners in the conception and execution of integrated digital marketing initiatives and innovation projects• Launched and served as Executive Director of SmarterCX.com; a first of its kind Oracle-owned news property that redefined how Oracle teams use ungated content for lead generation, deal progression and account based marketing • Led data driven online advertising initiatives resulting in 400% increase in paid social click-through rate, 50% increase in paid search click-through and conversion rates, and .65% click-through rate in programmatic display• Created internal processes and programs to promote ongoing education including regular Lunch and Learns, Design Thinking workshops, and team lead

London, Greater London, Gb

US creative and development studio lead, managing cross-functional teams of agency specialists in strategic development and execution of innovation projects for new and existing clients including Under Armour, CarFax, Samsung, CVS, University of Miami and Laureate Education. • Head of Creative and Development Studio operations for North America agency, creating and managing process and collaboration between US teams and global resources• Led integrated strategy for new business and high priority projects, managing cross-functional project teams in concepting, planning and execution of complex omnichannel digital activations • Led development of dynamic banner delivery platform for CarFax, utilizing geo-targeting, micro-segmentation, retargeting, and other personalization cues to deliver custom display banners, producing a 600% increase in CTR vs. standard creative• Led business development wins for Under Armour, Carfax, CVS, University of Miami and Samsung resulting in $7 million of incremental business in fiscal year 2015

Satellite Beach, Florida, Us

Digital Strategist and Producer at agencies including Atmosphere Proximity (BBDO), Campfire, MKTG, Momentum and Empire Entertainment. Working on brands including Visa, Gillette, National Geographic, Microsoft, Nike & HBO. Working on projects that spanned almost all aspects of digital and social marketing, CRM, events, influencer marketing, paid media, integrated campaigns, campaign development, video production, loyalty programs, message development and testing - essentially all the things - often all at the same time.

New York, Ny, Us

Managed Nike Running, Basketball and Sportswear digital projects and always on digital activations. • Led end-to-end digital marketing activations for Nike Running, Basketball, Football and Sportswear with budgets exceeding $3 million - managing timelines, budgets, resources and reporting to ensure projects were completed on time and budget• Managed the Nike Basketball Social Lab; a real time social listen and response studio generating over 4 billion impressions and millions in earned media during the 2012 NBA Playoffs • Led the strategy, video production, development and execution for the Nike Running Race Coach platform - a dynamic training tool that used over 200 videos from Nike coaches and athletes to deliver personalized training plans and motivation • Managed redesign and build of NikeRunning.com, seasonal ecommerce product pages, and launch of Nike Running official social properties

New York, Ny, Us

Drove strategy for current agency clients and new business opportunities, generating innovative solutions to help brands like Nike, Nintendo, Smirnoff, Dick’s Sporting Good’s, and FedEx, connect with target consumers and activate against goals. Lead digital ideation and concept development, while acting as the primary liaison between the client and internal departments. As projects transitioned into development stages, managed interactive design, development, and project managers to ensure all initiatives are built to client specifications, work within the event environment, and are delivered on time. • Spearheaded the conception and development of the agency’s digital offering, building the department, integrating digital activations into existing client work, and leading over $2 million in net new business for clients including Nike, Nintendo, FedEx, Teen Vogue, Dick’s Sporting Goods, Johnny Walker, Smirnoff, Guinness, and Crown Royal• Developed proprietary experiential software platform managing all aspects of live event customer engagement and tracking including influencer identification and tracking, email outreach, event registration, onsite check-in and tracking, digital collateral creation, post event communication, and social listening • Led digital strategy, project management, and client services for mobile app development, web site creation and social activations for clients including Nike, Nintendo, Diageo and FedEx • Wrote the script for Johnny Walker’s House of Walker global tasting program

Hollywood, Florida, Us

- Managed the Night and Day section of a South Florida weekly paper coordinating a staff of 30 freelancers and contributing weekly articles- Created and maintained a database of over 1000 local theaters, museums, music establishments, bars, clubs, and event spaces