Paul Elmer Email & Phone Number

Philadelphia, Pa, Us

Pittsburgh - Philadelphia

Greater Philadelphia

Oversee all business development activities in Chicago, Twin Cities and Grand Rapids markets, and develop, mentor and lead team of 31 sales reps, lead gen specialists and digital production support staff to deliver $13.3 million in annual revenue.Responsible for driving channel/partner sales, identifying new markets, determining profitability targets and sales quotas and executing sales and marketing strategies to achieve them.Grew new business revenue 85% in first year and increased monthly revenue generation by 252%.Introduced new Home Pros Guide in 2022, surpassing revenue targets and generating 20% growth in Twin Cities marketDelivered YTD revenue gains in Twin Cities of 33% and 13.8% in Chicago markets; maintained current revenue trend in Grand Rapids market despite moving from six to four issues

Greater Philadelphia Area

Led overhaul of team that had last achieved revenue budget 10 years ago, successfully transformed division to high-performing sales organization within 10 months. Held unit accountable to retention and new business targets. Launched new business initiative and achieved breakthrough new client engagement. Directed all ASI Show revenue-generating activities, top distributor recruiting efforts, marketing plans and managing the effectiveness of 18 sales and service professionals responsible for a $10 million budget.Increased sales revenue by 7.3% inclusive of 46.5% in new business growth, resulting in division securing budget for the first time in 10 years.Grew hosted buyer event portfolio revenues by 4.2% YOY.Increased Main Show revenue by 3.1% YOY.Recognized Presidents Club 2019.ASI Show Fort Worth voted Best of 2019 by Trade Show News Network.

Greater Philadelphia Area

Instituted a sales plan and training program for a team of 492 sales professionals across 26 states responsible for growing the Big Extra publication, a regional response driven, full-color direct mail piece proven to increase visibility, traffic, sales and new customer acquisition for the home improvement industry; and RedPlum wraps which offer local and national coverage that provides access to 114 million households across the country.Incremental $1,400,000 in Big Extra publication revenue growth.Cumulative $600,000 in RedPlum wrap revenue growth.Recognized Presidents Club 2017Managed a group of 24 Regional Sales Marketing Managers and $36 million sales budget.

Selected by CEO to develop and implement a sales strategy for both underperforming markets and newly acquired publications. Maintained personal sales of $1million while tracking, analyzing and reporting sales for 19 Regional Account Executives.Created a sales plan for an underperforming market in Phoenix that resulted in growth of 23%.Led transition and integration of Rewards Magazine in Ohio market that was newly acquired, resulting in a first year growth of 35%.Recognized as Regional Sales & Marketing Manager of the year (2015).Surpassed corporate plan goals by over $280,000 in Ohio.Consistently produced growth of 15% in San Diego.Doubled market projection for premier issue of Big Extra (2016).Presidents Club (2015), (2016).

Marlton