I'm an experienced creative specializing in marketing campaigns and content. My goal is to get our clients' messages out by writing influential information and emotionally compelling calls to action.

Led and wrote B2B content supporting marketing, lead generation, SEO and social media with site content, blogs, emails, videos, case studies, product descriptions, internal communications and print collateral.• Strategized messaging and editorial content, rewrote and launched the redesigned Hallmark Business Connections’ website to better reflect the company’s value proposition and products.• Improved user experience and findability through clear interface copy, user testing, metadata, SEO keywords.• Created marketplace differentiation by developing an on-brand voice.• Managed writers and writing resources.• Defined B2B personas for insights into buyers’ journey and to uncover content opportunities.

Directed and wrote B2C marketing and ideas content for Hallmark.com.• Interfaced with site developers, user-experience experts and consumers to translate technical information from wireframes into consumer-friendly copy.• Concepted messaging for marketing initiatives, services, emails, banners and mobile.• Managed editorial staff, giving direction to writers/freelancers and approving copy.• Developed editorial style guide producing more consistency in language, style and voice.

Wrote marketing copy, product descriptions, gift features, ideas, articles and eCards to heighten the brand's online presence.

Managed the development of seminar brochures from conception to release with a distribution of 20 million direct mail pieces per month.• Devised email marketing strategies and reported analytics.• Conducted competitive research and analysis.