Paulette Kaplan Email & Phone Number

rand development, web site traffic growth, manufacturing of organic and earth friendly home fragrances

Develop fashion / accessory camera bags, cell phone, smart phone and IPhone cases for Samsonite and American Tourister brands manufactured for Walmart, Best Buy, BB&B, the Source, and Target

National Manufacturer of Digital Photo Frames, Digital Camera & Small Cell & iPod cases.Develop fashion / accessory camera bags, cell phone, smart phone and IPhone cases for Samsonite and American Tourister brands manufactured for Walmart, Best Buy, BB&B, the Source, and Target. Developed new products and packaging for photo-share digital frames and digital gifts. *Designed sections of MiBook digital self-help books for Decorating, Cooking, Parenting, GardeningCreated ForKeepsTM craft & album digital scrapbook, and digital frames.

Sr. Art Direction, Product Design, PackagingManufacturer of Aromatherapy Products for Retail Designed Reed Diffuser packaging, for QVC, Target, Belks, Container Store, The Discovery Channel, Sallie Beauty Stores, Gottshalks, Trump Home, and Whole Developed new products and packaging for spa products: slippers, bath petals, bath samplers, candles, scented flowers and stonesDesigned seasonal diffusers for Halloween, Holiday and Mother's DayArt directed and produced catalogs and web marketing Additional design responsibilities included POP displays and trade show design.; International Direct Seller & Manufacturer of cookware.Creative Direction & product developmentNew product line development of Simple Addi+ions, table & serving-ware. Developed an interchangeable line of 16 pc. porcelain cook and serve ware from concept to manufacture to roll out. Created interactive product introduction room at National Sales Meeting in Chicago.

Responsible for retail store Art Direction/ Visual Display/ Retail Catalog, National ads, Direct Mail and web site art direction. Managed staff of 3 graphic designers with $5 million annual display budget.Art directed photography & promotions for print, direct mail, and retail in-store display Re-designed catalogs and direct marketing for wedding, consumer and corporate divisions Re-designed the look and feel of web site and product photography and online e-commerce.Developed web interactive concepts for usage in partnership with 1-800 Flowers

• Responsible for the creative direction of women’s’ magazine editorial content for fashion, beauty, décor, food, health & fitness, spa and entertainment departments.• Managed an editorial staff of 23; art directors, stylists, photographs, and graphic designers. Annual design budget $6.8 million. • Developed fashion trend sections featuring runway & seasonal collections by Calvin Klein, Donna Karen, Guess?, Anne Klein II, Jones NY, Ralph Lauren, Dolche & Gabbana.• Developed cosmetic and skin-care editorial with Chanel, Prescriptives, Shesido, Revlon, Clarins, Aveda, Dior, Origins, Cover Girl, Almay and numerous others manufacturers.• Art Director of photography & styling for magazine editorial with NYC photographers Francesco Scavullo (Cosmopolitan Magazine), E.J. Camp(Rolling Stones Magazine), Matthew Ralston (Elle Magazine), Uli Rose (Elle & Donna Magazine)• Art Directed photos and interviews layouts of celebrities: Julia Roberts, Cher, Isabella Rossilini, Sharon Stone, Michelle Pfeiffer, Mariah Carey, Cindy Crawford, and

• Created and art directed advertising campaigns, print ads, commercials, collateral, radio spots, and direct mail for TRW, BF Goodrich, Republic Steel, Penton Publishing, Owen Corning, Glidden Paint, Durkee Foods, Steel Service Centers, Hoover & Potato Chip Snack Food Association.