As the Principal and Chief Creative Officer for PCD Group, my passion is in working with financial brands to deliver exceptional digital experiences that transform the way they engage with their customers and employees - driving awareness, customer acquisition, service adoption, engagement, community and brand loyalty. I have 20+ years of experience working in digital financial services and firmly believe in the difference banks, credit unions and investment companies can make in helping to enrich people’s lives and improve the communities they serve. As an accomplished digital marketing pioneer, I have delivered award winning sites and many “first to market” digital programs and applications for global and national companies including: Citi, TIAA-CREF, Bethpage Federal Credit Union, Smith Barney, Merrill Lynch, Broadridge, Hershey, LifeLock, Mercy Corps and Scott Foresman.My mission is to create extraordinary customer/user centered experiences that deliver bottom line results and simply make things easier, faster, more engaging and rewarding. I do this by strategically weaving together business goals, customer/user needs, creativity, innovative technology and data driven insights. My “super power” is that I have an uncanny ability to “see in the dark”, connecting the dots in unique ways to find possibilities, strategies and solutions others do not. I also build, manage and mentor cross-discipline teams that function beyond traditional silos and lead by example so that each client gets the best that PCD Group has to offer. Specialties:  Organization / Team Leadership, Creative Direction, Design Thinking, Data/Insight Driven Design, CX/UX Strategy, Content Strategy, Information Architecture, UI Design, Custom Application Design and Development, Website Design, Digital Marketing, Technology Evaluation, CRM, CMS, Online Communities, Events Management, Corporate Communications, Employee Programs, Social Media.