The most successful lawyers spend less time, energy and money on marketing than the so-called rainmakers. Their secret? They are focused, which, in turn, minimises waste. In marketing, waste is easy.As a marketing specialist for lawyers, I aim to help lawyers and law firms simplify and optimise their marketing efforts. This usually involves focusing on a small number of key strategies and executing them effectively.Marketing is a means to an end rather than a destination. Our two companies, Toro Digital and Pillar & Scroll, cater to law firms' and lawyers' specific marketing needs with this principle in mind.TORO DIGITALI started Toro Digital after a decade of leading national and commercial law firms' marketing and business development (BD) teams. In my experience, marketing and design agencies have failed to understand the unique needs of law firms. Toro Digital was created to bridge that gap.Today, our team consists of 20 professionals dedicated to supporting small and mid-sized law firms. We specialise in generating compelling marketing ideas and implementing them for busy lawyers and operational teams. We also work with legal technology companies, barristers’ lists and chambers, legal associations and legal management consultants.Most Toro Digital clients have teams of 20 to 200 people. We work closely with the C-suite, partners and the marketing, BD, IT and HR teams.PILLAR & SCROLLPillar & Scroll was built to support Entrepreneurial Law Firms (ELFs). We are a ‘marketing desk’ service for leaders in ELFs that:- are action-oriented and realise the need for support to bring their vision and ideas to life- value speed, high-quality outputs and value for money - are passionate about their work, clients and professional relationshipsMost Pillar & Scroll clients have team sizes of 1–30 people. We typically work with the owners/partners and practice managers.WHAT DO WE DO?You can read more about Toro Digital and Pillar & Scroll in the work experience sections below. WHAT NEXT?If you think Toro Digital or Pillar & Scroll might be able to help you, your firm or another practitioner, please do not hesitate to contact me: - Email: paul.evans@pillarscroll.com / paul.evans@torodigital.com.au - Phone/WhatsApp: +61 402 469 070
Listed skills include Marketing, Marketing Communications, Marketing Strategy, Digital Marketing, and 22 others.