Paul Fallon work email
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Paul Fallon personal email
PURPOSE: To encourage curiosity and fuel challenge, in myself and those around me Exceptional Senior Leadership experience in building brands and categories across: Global, EMENA, ASIA and local roles (UK and Taiwan), strategic and operational, client and agency, primarily FMCG, but also luxury, retail, tobacco, consumer durables. I love inspiring and nurturing the next generation of marketers and building a winning team culture and growth mindset. Currently, reporting into Costa Global CMO; also part of Costa Global Network Leadership Team (NLT) as well as Global Marketing Leadership team (GMLT) .
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Global Fmcg Director @ Costa CoffeeCosta Coffee Sep 2022 - PresentHigh Wycombe, England, Gb- Reporting to CMO, part of CMO Leadership Team. Also part of Costa Network Leadership team (NLT), which comprises top 60 global leaders - Led the global agenda to bring Costa coffee shop crafted coffee into homes through RTD and At Home coffee platforms - Developed brand strategy, innovation pipeline, portfolio strategy and playbooks to expand Costa Coffee's presence in the global FMCG market. - Achieved a double digit increase in revenue by launching innovative coffee products and expanding distribution channels -
Head Of Marketing - KencoJacobs Douwe Egberts Apr 2019 - Aug 2022Amsterdam, North Holland, Nl• Led marketing efforts for iconic brands like Kenco, Douwe Egberts, and L’Or, managing a P&L of £350mn and a significant budget.• Developed and executed strategic marketing campaigns to drive growth and increase brand visibility.• Achieved a xx% increase in market share through innovative marketing strategies and effective brand positioning. -
Head Of Marketing - TassimoJacobs Douwe Egberts Jun 2017 - Mar 2019Amsterdam, North Holland, Nl• Managed P&L for Tassimo business unit, the No. 1 Pod coffee system in the UK, including e-commerce Tassimo site with £15mn RSV• Established strategic alliances with iconic brands like Costa and Bosch, enhancing product offerings.• Achieved revenue growth through innovative marketing strategies and brand partnerships.
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Managing DirectorFallon Consulting Oct 2014 - May 2017• Developed the Customer promise for St. Pancras International, enhancing customer experience• Refined brand strategy for Glenfiddich as well as strengthening brand planning • Led major projects at Fallon Consulting, driving innovation and strategic growth -
Marketing DirectorVivid Brand Apr 2013 - Aug 2014London, Gb• Led the Growth agenda with innovative strategies on Brand, Digital, and Omni-channel for Vivid Brand in London.• Developed and executed marketing campaigns to drive brand awareness and customer engagement.• Analyzed market trends and consumer behavior to identify opportunities for growth and expansion. -
Global Brand Director, DavidoffImperial Brands Plc Jul 2006 - Oct 2012Bristol, Bristol, Gb• Led full brand strategy for the world's No. 1 Luxury cigarette, Davidoff, across 100 countries• Managed all touchpoints including TVC, Cinema, Press, PR, Digital / Mobile, and Shopper Marketing• Achieved significant market growth and brand recognition through strategic campaigns and partnerships -
Marketing Director, TaiwanImperial Brands Plc Jul 2003 - Jul 2006Bristol, Bristol, Gb• Managed P&L of £45m, overseeing marketing, demand planning, and sales cycle planning with an A&P Budget of £12.1m.• Developed and executed strategic marketing initiatives to drive brand awareness and increase market share in Taiwan.• Achieved a 15% increase in sales revenue through targeted marketing campaigns and product promotions.
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Marketing ManagerRizla Uk Limited Aug 1997 - Feb 2003• Managed all aspects of the iconic Rizla brand, from packaging to strategic planning, covering various marketing channels.• Developed innovative marketing strategies to enhance brand visibility and drive consumer engagement.• Successfully increased brand awareness and market share for Rizla UK LIMITED in the competitive tobacco industry. -
Product ManagerBurlington Toiletries Jul 1995 - Jul 1997
Paul Fallon Skills
Paul Fallon Education Details
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UclRussian History -
University Of East AngliaEuropean History
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Confident Club
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Squared Online
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Squared Online
Frequently Asked Questions about Paul Fallon
What company does Paul Fallon work for?
Paul Fallon works for Costa Coffee
What is Paul Fallon's role at the current company?
Paul Fallon's current role is Global FMCG Director.
What is Paul Fallon's email address?
Paul Fallon's email address is pa****@****o.co.uk
What schools did Paul Fallon attend?
Paul Fallon attended Ucl, University Of East Anglia, Confident Club, Squared Online, Squared Online.
What skills is Paul Fallon known for?
Paul Fallon has skills like Strategic Marketing Consultancy, Customer Centric Solutions, Luxury Brand Marketing, Stakeholder Engagement, Marketing Regulations And Restrictions, Global Marketing, Emerging Markets, Asia Pacific, Commercial Management, Insight Generation, Creative Marketer, Shopper Marketing.
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