Paul Fallon Email & Phone Number

High Wycombe, England, Gb

- Reporting to CMO, part of CMO Leadership Team. Also part of Costa Network Leadership team (NLT), which comprises top 60 global leaders - Led the global agenda to bring Costa coffee shop crafted coffee into homes through RTD and At Home coffee platforms - Developed brand strategy, innovation pipeline, portfolio strategy and playbooks to expand Costa Coffee's presence in the global FMCG market. - Achieved a double digit increase in revenue by launching innovative coffee products and expanding distribution channels

Amsterdam, North Holland, Nl

• Led marketing efforts for iconic brands like Kenco, Douwe Egberts, and L’Or, managing a P&L of £350mn and a significant budget.• Developed and executed strategic marketing campaigns to drive growth and increase brand visibility.• Achieved a xx% increase in market share through innovative marketing strategies and effective brand positioning.

Amsterdam, North Holland, Nl

• Managed P&L for Tassimo business unit, the No. 1 Pod coffee system in the UK, including e-commerce Tassimo site with £15mn RSV• Established strategic alliances with iconic brands like Costa and Bosch, enhancing product offerings.• Achieved revenue growth through innovative marketing strategies and brand partnerships.

• Developed the Customer promise for St. Pancras International, enhancing customer experience• Refined brand strategy for Glenfiddich as well as strengthening brand planning • Led major projects at Fallon Consulting, driving innovation and strategic growth

London, Gb

• Led the Growth agenda with innovative strategies on Brand, Digital, and Omni-channel for Vivid Brand in London.• Developed and executed marketing campaigns to drive brand awareness and customer engagement.• Analyzed market trends and consumer behavior to identify opportunities for growth and expansion.

Bristol, Bristol, Gb

• Led full brand strategy for the world's No. 1 Luxury cigarette, Davidoff, across 100 countries• Managed all touchpoints including TVC, Cinema, Press, PR, Digital / Mobile, and Shopper Marketing• Achieved significant market growth and brand recognition through strategic campaigns and partnerships

Bristol, Bristol, Gb

• Managed P&L of £45m, overseeing marketing, demand planning, and sales cycle planning with an A&P Budget of £12.1m.• Developed and executed strategic marketing initiatives to drive brand awareness and increase market share in Taiwan.• Achieved a 15% increase in sales revenue through targeted marketing campaigns and product promotions.

• Managed all aspects of the iconic Rizla brand, from packaging to strategic planning, covering various marketing channels.• Developed innovative marketing strategies to enhance brand visibility and drive consumer engagement.• Successfully increased brand awareness and market share for Rizla UK LIMITED in the competitive tobacco industry.

Master'S Degree, Russian History

Bachelor Of Arts (Ba), European History

Education record

Education record

Education record