Paul Connelly Email & Phone Number

Somerville, Massachusetts, United States

Support Mass General Brigham Leadership Team with brand implementation management and counsel for the transition of Partners HealthCare to Mass General Brigham, a world-renowned integrated health care system with 78,000 employees committed to patient care, research, teaching, and service to the community. • Present Senior Leadership with most meaningful, cost-effective rebranding approach for 1.5 million patients, 10 major affiliated teaching, specialty and community hospitals and extensive health care practices. • Manage agency relationship with BrandActive, a leading international brand implementation firm, to best express new brand in all physical and online touchpoints.• Build and maintain over 20 separate teams within all operational and clinical areas to ensure a consistent, high quality brand roll out across a network of hospitals, physician practices, urgent and out-patient care facilities, research centers and administrative offices. • Adapt to and quickly modify strategies due to challenges brought on by historic global pandemic, COVID-19.• Coordinate implementation work with multiple external creative agencies and vendors to ensure work is brand compliant, timely and within budget. • Work closely with internal and external stakeholders to establish thorough guidelines and clear governing rules that ensure future brand integrity.

Norwood, Ma

Provide strategic communications counsel to transform Habitat Clothes, a best-selling line of women’s fashions available in 1,000 U.S. specialty stores, from a traditional wholesale business to an online retailer. New website – www.habitatclothes.com – launched April, 2018.• Integral team member in launching company’s first venture into online business.• Create communications plan and collateral targeted to e-commerce customers, existing customers, and employees utilizing integrated online and offline channels. • Develop content for blogs, video scripts, product descriptions, boilerplate statement and inspirational segments.• Guide and evaluate digital design and marketing firm’s approaches to ensure alignment with Habitat’s new brand. • Successfully launched www.habitatclothes.com virtually introducing company’s new brand. Site received top-ratings from customers and employees. Initial months’ e-commerce sales exceeded expectations.

Greater Boston Area

In a diverse and extensive Corporate Communications role for New England’s largest electric, natural gas, and water utility serving 4 million customers and 8,000 employees in 33 locations, provided strategic communications counsel to leadership; managed stakeholder communications for major brand initiatives; managed and executed three-state brand advertising and company-wide employee communications program. • Strategized and managed internal and external communications across organization to meet key stakeholder outreach goals while optimizing every dollar of a $5 Million annual budget. • Led successful roll out of several campaigns including Eversource’s 2015 marketplace brand launch aimed at ensuring a smooth transition for customers and employees. • Advised members of executive leadership team on a variety of communications needs, such as employee communications, brand and vision management, external speaking engagements, and internal visibility.• Developed and managed digital content to be consistent with brand including web, e-mail, IVR’s and paid social media. • Motivated team of six internal writers/project managers, graphic artists/web designers and external marketing and advertising agencies to enhance corporate image, increase employee engagement, and advance corporate goals. • Supported strategic communications for major initiatives including company vision, environmental commitment statement, employee volunteerism, natural gas marketing, web offerings, safety & storm communications, and employee engagement.

Master Of Arts (M.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), English/Sociology/Education