Paul Ferry Email & Phone Number

Dublin, Ie

Dublin, Leinster, Ireland

Providing paid search and e-commerce services to the clients of our agencies Mindshare, Mediacom and Wavemaker.

County Dublin, Ireland

Dublin

London, United Kingdom

Perth, Australia

This role involved the management, planning and execution of the company’s digital media strategy, the main duties included:• Management of the company’s Australian, New Zealand and United Kingdom paid search campaigns across Google & Bing and utilised the Marin software platform.• Management of annual digital marketing budgets in access of $1.5 million dollars. This budget was distributed across the company’s different products and utilised for paid search, display advertising, social media advertising, content marketing and affiliate sites. • Management of the company’s social media team. Creation and optimisation of the social media strategy to adhere with the company’s social media goals and objectives.• Management of the company’s agencies for display and content marketing.• Management and development of the company’s content portal, Common Cents.• Coordinating, implementing, amplifying and reporting of new content. • Liaising with the content agency to fine-tune the content in order to achieve the company’s goals and objectives as per content strategy.• Implementing, monitoring and fine-tuning the SEO strategy. In addition, provided SEO training documents to an excess of 150 stores throughout Australia. • Coordinating the design, development and implementation of new websites with in-house and external development teams.• Design, development and distribution of numerous email marketing campaigns.

Perth, Australia

This role involved the digital media management of some high profile national clients, the main duties included:• Management and creation of display advertising campaigns and strategies.• Management and creation of Facebook advertisement campaigns.• Management and creation of ongoing search marketing campaigns.• Collaborating with key clients to develop their online marketing strategy.• Development of the company’s SEO and SEM offerings.

Dublin

In this role I pioneered the development of the company’s suite of multi-lingual Facebook applications. The suite consisted of a Facebook Hotel Reservation App, Facebook Special Offers App, Facebook Voucher Purchasing App and Facebook Reviews App. Other duties included:• Creating a month-on-month social media strategy for clients.• Management and creation of Facebook advertisement campaigns.• Management and creation of revenue generating social media promotions.• Research and implementation of the latest social media developments.• Regular contribution to the company’s social media advice blog.I also continued my Search Engine Marketer role but my clients were reduced to approximately 15.

Dublin

The role of Search Engine Marketer at Bookassist involved the following duties:• Management of Google Adwords accounts for approximately 20 clients in Ireland, Northern Ireland and the USA.• Management of client budgets ranging from €500 to €2000 per month per client.• Monitoring and tracking of Return On Investment (R.O.I) on a regular basis.• Set up of Social Media portals for clients (Facebook, Twitter, Blogs etc.)• Monthly reporting on Google Adwords account performance and SEO ranking.• Onsite SEO (META Tags, W3C Code Validation, Link Building etc.)• Set up of Google services (Analytics, Webmaster Tools, Places etc.)• Regular site recommendations to clients to ensure traffic retention and increase conversion.• Regular contact with clients including face-to-face meetings and monthly calls.• Implementation of the latest changes in Search Engine Optimisation techniques.

Dublin

This was my initial role at Bookassist.com and the duties included:• Implementation of the company’s reservation technologies into client websites.• Designing and programming of client websites.• Implementation of SEO elements to client websites.

Dublin

One2Create.net was a small web design and development company based in Dublin. I acquired this role as part of a one year university placement scheme where I completed my Diploma in Industrial Studies. While with this company and gained vast amounts of experience to further develop my web design and search engine optimisation skills.

Bsc (Hons), Interactive Multimedia Design

Dissertation: Search Engine Strategies for a Small Business Website

Distinction, Diploma In Online Marketing

Pg Dip, Computing And Design

Diploma, Industrial Studies

Company: One2Create.net