Paul Fish's Location
Hermosa Beach, California, United States, United States
Paul Fish's Contact Details
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About Paul Fish
360° CPG Brand Management: Marketing, Product, Partnerships, Entertainment, DigitalSTRENGTHSEarly detection of trendsMassive data analysis into sound, innovative action-oriented strategiesPassionate, disciplined business managementCreative invention & directionInternational insight & strategyTeam alignment & mentoringSKILLSGlobal Brand Management – Marketing, Product, Strategy, Sales, P&L ManagementTrend & Youth-Culture Driven Product Development, Design & InventionDeveloping Entertainment Properties into Merchandisable BrandsInternational & European Regional Marketing & StrategyDigital, Mobile, Social & Traditional MediaConsumer Insights & Creative ContentCross-Functional Team Leadership P&L CPG ROLESMattelMattel EuropeBandaiSpin MasterPlaymates ToysACHIEVEMENTSGENERAL MANAGEMENTManaged all functions of Mattel’s RC business, winning the Toy Industry of America’s Boys Toy of the YearINTERNATIONAL MARKETINGGrew Mattel Boys business by >50% (+$100MM) over 3 years in the European office, AmsterdamNEW CATEGORY LAUNCHLed Spin Master into Games with the industry’s #1 new game & strategic acquisitionsBUSINESS ACQUISITIONCreated & built Mattel Boys’ most enduring licensor relationship by acquiring & managing the Harry Potter licenseBRAND CREATIONCreated the evergreen brand Max Steel, which after 16 years remains the #1 Boys brand in Latin AmericaBUSINESS TURNAROUNDRedefined Nickelodeon business & moved from an exit strategy to an enduring, profitable businessGLOBAL BRANDSBOYSHot Wheels, Batman, Superman, Disney Pixar, Power Rangers, Ben 10, Tech Deck, Matchbox, Bakugan, Star Trek, Ninja Turtles, Max Steel, YuGiOh, He-Man, Godzilla, Big Hero 6GIRLSDisney Fairies & Princesses, iCarly, Barbie, Liv, LaDeeDah, Zoobles, TamagotchiDUAL-GENDER & ADULTHarry Potter, Looney Tunes, Nickelodeon, Sponge Bob, the Simpsons, Scrabble, Scene It, HedbanzMichael Jackson, Who Wants to be a Millionaire, Ferrari, F1, NASCAR, UNO, Pictionary
Paul Fish's Current Company Details
Pablo Pescado Brand Management | Toys | Robotics | Consumer Products
Chief Marketing Officer | Senior Brand Management Executive | Play Industry Expert | CPG
Paul Fish Work Experience Details
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Chief Marketing Officer | Brand ManagementPablo Pescado Brand Management | Toys | Robotics | Consumer Products Jun 2023 - Present• Dual-located in USA and Spain• Creating global business opportunities for profitable growth with Intellectual Property Owners, Small Businesses, Start Ups, Consumer Packaged Goods (CPG) Manufacturers, Factories and Inventors.• Current projects include: o Full-time Chief Commercial Officer for ERA Group, a vertically integrated North American manufacturer and factory specializing injection-molded plastic. Reporting to the CEO, responsible for Sales, Marketing, Business Development and Product Design & Innovation. o Tripled ERA's 2025 Walmart Sales commitments for the critical Back to School season. o Introduced and successfully sold into top accounts new Fall 2025 lines, including innovative key drivers expected to take the company to the next level and double fiscal 2024 sales.
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Vice President, Breakthrough New Business DevelopmentSignature Brands, Llc 2022 - 2023Ocala, Florida, Us• Reporting to the CEO, in charge of elevating existing core brands through category expansion, diversified play experiences and multi-seasonal sales. Created a new segment of Holiday Crafts for PAAS & Pumpkin Masters. Successfully sold into the food and drug sector for introduction in Q1 2024.• Head of Inventor Relations and Product Acquisition across all company brands.• Part of Senior Leadership Team providing company-wide direction and critical decision-making. -
Chief Marketing Officer | Brand ManagementPablo Pescado Brand Management | Toys | Robotics | Consumer Products 2020 - 2022• Dual-located in USA and Spain• Creating global business opportunities for profitable growth with Intellectual Property Owners, Small Businesses, Start Ups, Consumer Packaged Goods (CPG) Manufacturers, Factories and Inventors.• Projects included: o Full-time Head of Marketing for UBTECH, a Chinese consumer robotics start-up. Placed and sold through product at Best Buy, Apple Stores, Fry’s, Amazon, Toys R Us and Target. o Created US Market entry strategies for Brazilian toy tech company, Immersive Play. o Set up Global Marketing & Product Development toy operations for the Alpha Group. o Created US marketing & category expansion strategies, product creation and launch plans for European & Asian companies.
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Chief Brand OfficerFar Out Toys, Inc 2017 - 2020El Segundo, California, Us• Co-founded the toy startup and successfully created, placed and shipped 5 brands, and within 18 months became a TRU, Walmart, Target & Amazon vendor, and a Disney, Ryan's World & NASCAR licensee.• Head of all brand activities, including Marketing, Design, Content, Business Dev. & Sales.• Part of an East-West Alliance of high level concept development, marketing and sales, with financial backing, development resources and manufacturing. -
Chief Marketing Officer, Brand ManagementPablo Pescado Brand Management | Toys | Robotics | Consumer Products 2014 - 2017• Dual-located in USA and Spain• Creating global business opportunities for profitable growth with Intellectual Property Owners, Small Businesses, Start Ups, Consumer Packaged Goods (CPG) Manufacturers, Factories and Inventors. • Recent projects included: o Bringing Inventor product from factories direct to retail. o Full time Chief Brand Officer and co-founder of Far Out Toys o Full-time Head of Marketing for UBTECH Robotics Corp., a Chinese consumer robotics start-up. Placed and sold through product at Best Buy, Apple Stores, Fry’s, Amazon, Toys R Us and Target. o Market entry strategies for a Latin American company seeking expansion into the U.S. o Category expansion strategy, product creation and launch plan for a Hong Kong tech company seeking entry into Consumer Products o Global marketing strategies for a Europe-based company seeking expansion in the U.S., LatAm & Asia o Setting up Global Marketing & Product Development operations for a Chinese company seeking product & branding appropriate for Western Markets, especially USA and Europe. o Branding strategy for a European Nutritional Supplements & Wellness distributorship o Creating product-based intellectual properties for network placement o Product concept creation and business plan for an electronic Pet Care line o Inventions placed at top toy companies within premium top 3 brands• Deliverables include: o Long-term Business Strategy & New Brand Launch Strategy o New Business Pitches & Inventor Relations o Product Design, Development and Pricing Direction o Packaging Design & Development o Marketing Plans & Advertising Creative o Brand Profitability Planning o Customer Management, Terms and Presentations
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Svp Brand Management | Marketing | Design | Development | InternationalBandai America Jan 2012 - Oct 2014UsReporting directly to the CEO, responsible for marketing, design, development and strategic direction for brands in the Americas, Europe, Middle East and Africa.o Managing a staff of 30+ employees, restructured R&D and Marketing groups into a cohesive, collocated team, and relocated the International Brand Director to Europeo Led all of the company’s digital marketing efforts, including PPC, SEM and SEO.o Reorganized the international brand management process to ensure adherence to global strategies while improving local and regional execution of marketing programs.o Within the first 3 months, reviewed Ad Agency and reduced creative and management costs by 50%, or $1.5 million, while maintaining quantity and improving quality of creative. o Reduced PR expense by 84% with no loss in programs. o Initiated strategic relationship with Disney, with a Master Toy license for Big Hero 6 in 2014 that delivered nearly 100% sell-through for the holiday season, and remains selling beyond licensor's expectations. Created pitch plan and product line to successfully secure Finding Dory for 2016.o Initiated and led Bandai’s entry into the Construction category with the SprüKits brand of articulated action figure model kits.o Delivered three new brand launches in 2013, five in 2014, and three scheduled for 2015. -
Vp Marketing, Design, InternationalSpin Master Ltd. 2010 - 2012Toronto, Ontario, Ca• Managed the profitability, marketing & design performance and delivery for the company’s many vehicle lines, such as NASCAR, Tech Deck, Flick Trix, and more future vehicle lines. o Acquired NASCAR license in a come-from-behind, blow-them-away pitch. o Conceived and executed game-changing design changes for Tech Deck• Managed all profitability and marketing for the company’s introduction into Games o Managed the incorporation of key titles acquired from Imagination Games, Jumbo and Drumond Park. Launched line with the industry’s #1 new game: Hedbanz• Managed International brand management for all brands driven from the US office, including Boys, Girls, Infant/Pre-School and Games. o Beat the Boys International plan by 15% and beat the US’s performance by 300% o Beat the Girls International plan by 20% and beat the US’s performance by 100% o Launched localized Games for International, all out of plan and below budget. o Created Redakai’s International plan that anticipated all of the US ‘s performance issues before research revealed them.• A uniquely cross-functional leader that ensured that we did “whatever it takes” to be successful -
Svp Marketing, Design, DevelopmentPlaymates Toys 2008 - 2010El Segundo, Ca, UsReporting directly to the CEO, responsible for design, development, packaging, marketing, sales and global financial performance of all products for all brands. • Business emphasis was on license acquisition & management, Intellectual Property brand creation and 3rd Party distribution.• Initiated and drove Nickelodeon’s acquisition of Teenage Mutant Ninja Turtles, and ensured that long-term toy rights of the Intellectual Property would stay with Playmates.• Brands included Star Trek, Terminator, Ninja Turtles, Disney Fairies, Disney Princesses and iCarly. -
Vp Boys Design And Business DevelopmentMattel 2006 - 2007El Segundo, California, Us• Led team of 30+ designers and directors for the Male Action category.• Created new business opportunities, experimental growth, and cross-team efficiencies. • Projects included Intellectual Property Creation & Development, Advertising & Media Efficiency, New Business modeling, Mergers & Acquisitions assessment and integration, New Product Categories, Partnerships.• Proactively created & implemented Mattel’s first foray into 3rd Party Distribution in Europe. -
Various Marketing & Management Positions, VpMattel 1990 - 2007El Segundo, California, Us
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Vp, General ManagerMattel 2004 - 2006El Segundo, California, UsVice President, General Manager, Radio Control· Full direct responsibility for the performance of the Radio Control business unit, with all key functions reporting directly, including Marketing, Design, Development, Electronics, Packaging, Planning and Finance.· Assumed direct responsibility over a disoriented, de-motivated and in-fighting group of 32 employees, recently relocated from the East Coast, and turned them into a cohesive team.· Pulled the brand from the brink of disaster by creating entire Fall line after a late start.· Initiated a new process for developing products, requiring fewer meetings and more communication between groups.· Efforts led to the best testing RC product line in recent history, the best testing toy in the Boys Toys line, and the Toy Industry of America’s Boys Toy of the Year.
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Vp Marketing, EuropeMattel 2001 - 2004El Segundo, California, Us· Location: Amstelveen, the Netherlands (2001 to 2004)· Responsible for overseeing all marketing and business activities for the region, including Product Selection, Pricing, Media Plans, Merchandising & Promotional efforts. · Delivered or exceeded plan every quarter of every year.· Reversed ’99-‘00 decline in Boys business to achieve consistent growth at more than 13% CAGR, or nearly twice the regional target.· Grew shipping in Boys business by 50%, from $200MM to $300MM.· Created a cohesive team from previously antagonistic markets, and got them working together to collectively formulate strategy and improve local execution.· Redefined relationship with Advertising Agency, establishing regional hub, centralized editing and a restructured compensation plan· Redefined pricing model to optimize profit and remain competitive in all markets, while minimizing cross-border trading issues.
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Vp, Entertainment BrandsMattel 2000 - 2001El Segundo, California, Us· Established and built the Harry Potter brand into a worldwide multi-year franchise with sales in excess of $400 million – an all-time record for a Mattel Entertainment brand.· Redefined how Entertainment branded businesses are run in Mattel, establishing cross-functional teams for Harry Potter that crossed product categories, as well. Brand includes a wide variety of product categories, including Boys Toys, Girls Toys, Games & Puzzles, and Activities, managed by a staff of 12 experienced professionals. · Established a new relationship with Warner Brothers, and set the tone and level of trust that enabled the acquisition of future key properties, including Batman, Superman, Justice League, DC Comics, Looney Tunes, Speed Racer, as well as all future Harry Potter movies.· Grew Max Steel brand into the division’s #1 profit generator for Latin America, and the number one large scale Action Figure brand in the US.
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Director Marketing, Boys ToysMattel 1998 - 2000El Segundo, California, Us· Proactively identified, pitched and acquired the coveted Harry Potter Master Toy license, personally rallying support across all business units across the company to participate. Process included detailed plans and creative executions for Product, Packaging, Merchandising, Promotions, Joint Ventures, Shipping schedules, and Profitability. Product developed for the Pitch led to the license’s best-performing line. · Transformed Male Action business from a short-term one-year property business into a reliable, profitable business with a balanced portfolio of potentially evergreen brands.· Assumed responsibility for problematic business after a $3MM loss in 1997, and managed it into Boys Toys’ most profitable business in 1998.· Created the $100MM Max Steel brand from scratch.· Co-Creator of hit Max Steel television series airing worldwide (on the WB in the US).
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Director Marketing, Nickelodeon BrandsMattel 1996 - 1998El Segundo, California, Us· Brought financially ailing Nickelodeon brand back to health, from a $6MM loss in 1996 to a profitable year in 1997 and sales in excess of $100MM in 1998.· Completely restructured and repositioned the brand, negotiating a new deal with licensor allowing for usage of character likenesses for all present and future Nickelodeon properties. · Expanded the agreement to cover all toy categories. Previous agreement covered only Activity Toys and allowed only for Nickelodeon logo placement with no character usage.· Received the Mobius Advertising Award for Outstanding Creativity.
Paul Fish Skills
Brand Management
Consumer Products
Toys
Brand Development
Marketing Strategy
Product Development
Cross Functional Team Leadership
Strategy
Product Marketing
Customer Insight
Marketing
Management
Advertising
P&l Management
Merchandising
Creative Direction
Product Management
Pricing
Competitive Analysis
Strategic Planning
Product Innovation
Licensing
Brand Architecture
International Marketing
Digital Marketing
Marketing Management
Business Development
Integrated Marketing
Market Planning
Concept Development
Packaging
Packaging Design
Art Direction
Retail
Entertainment
Team Building
Brand Licensing
New Business Development
Product Design
Brand Equity
Consumer Behaviour
Online Marketing
Social Media Marketing
Pricing Strategy
Intellectual Property
Strategy Development
Consumer Insights
Intellectual Property Strategy
Consumer Trends
Paul Fish Education Details
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Usc Marshall School Of BusinessMarketing And Finance -
Uc Santa BarbaraCommunications Studies
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Saratoga High School
Frequently Asked Questions about Paul Fish
What company does Paul Fish work for?
Paul Fish works for Pablo Pescado Brand Management | Toys | Robotics | Consumer Products
What is Paul Fish's role at the current company?
Paul Fish's current role is Chief Marketing Officer | Senior Brand Management Executive | Play Industry Expert | CPG.
What is Paul Fish's email address?
Paul Fish's email address is pa****@****hoo.com
What is Paul Fish's direct phone number?
Paul Fish's direct phone number is 310-252*****
What schools did Paul Fish attend?
Paul Fish attended Usc Marshall School Of Business, Uc Santa Barbara, Saratoga High School.
What skills is Paul Fish known for?
Paul Fish has skills like Brand Management, Consumer Products, Toys, Brand Development, Marketing Strategy, Product Development, Cross Functional Team Leadership, Strategy, Product Marketing, Customer Insight, Marketing, Management.
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