Paul Frawley

Paul Frawley Email and Phone Number

Manager, Digital @ Metro Tunnel Project
Melbourne, VIC, AU
Paul Frawley's Location
Greater Melbourne Area, Australia, Australia
Paul Frawley's Contact Details

Paul Frawley personal email

n/a
About Paul Frawley

A senior communications manager and team leader, with over 21 years experience developing, editing and managing content across a variety of Victorian Government websites, social media and other digital channels. With writing and editing at my core, and strong strategic planning focus, and well-developed knowledge of best practice for digital communications, I lead a team delivering engaging, responsive and innovate online content.I have excellent problem solving skills and thrive on finding solutions and efficiencies to communication challenges using new and existing tools.Highly skilled and a quick learner with any online tools, including content management systems, surveys, online engagement platforms, blogs, discussion forums, analytics tools and multiple years experience managing successful social media channels including Facebook, Twitter, Instagram, LinkedIn and YouTube.I also have expert digital production skills, including hands-on website coding and development, graphic design, image editing, as well as some video editing skills, and well-honed experience and expert knowledge in the fields of usability and accessibility. Having been part of several high-performing communication teams, I have gained practical experience and learnings in multiple additional fields including media relations, marketing and branding, graphic design and production, stakeholder engagement, customer service and internal communications.

Paul Frawley's Current Company Details
Metro Tunnel Project

Metro Tunnel Project

View
Manager, Digital
Melbourne, VIC, AU
Website:
metrotunnel.vic.gov.au
Employees:
3
Paul Frawley Work Experience Details
  • Metro Tunnel Project
    Manager, Digital
    Metro Tunnel Project
    Melbourne, Vic, Au
    View
  • Metro Tunnel Project
    Manager, Digital
    Metro Tunnel Project Apr 2024 - Present
    Melbourne, Victoria, Au
    Responsible for the Metro Tunnel Project's digital communications channels, providing project updates and key messages to impacted residents and stakeholders and the wider Melbourne community. Managing a team of digital professionals and developing their skills with digital tools. Leading a coordinated approach to passenger education on digital channels with other government agencies across a range of platforms. Ensuring clear and accessible communications across all digital channels. Developing an approach to project legacy
    View
  • Rail Projects Victoria
    Digital Manager
    Rail Projects Victoria May 2022 - Apr 2024
    Melbourne, Victoria, Au
    Providing leadership on digital activities and social media campaigns for all projects delivered by Rail Projects Victoria. Responsible for developing and implementing digital communications strategies and overseeing online community engagement activities for the Metro Tunnel, Regional Rail Revival and Melbourne Airport Rail. Accumulated a social media audience of 130,000 followers across our channels. Working closely with Media, Marketing and Stakeholder Teams to ensure coordinated communications. Leading the rollout of a new brand identify across RPV digital channels through 2023. Using extensive project knowledge and past megaproject completion experience to develop communications plans for Metro Tunnel Project day 1 in 2025.
    View
  • Rail Projects Victoria
    Acting Deputy Director, Digital And Media
    Rail Projects Victoria Nov 2021 - May 2022
    Melbourne, Victoria, Au
    A shared appointment, with responsibility for Rail Projects Victoria's digital channels and to oversee a new Video Production team, managing over a team of 20 people. I played an active role in the leadership team for the Strategic Communications branch of RPV around 100 people. In this role I helped developed the strategic plan for the year ahead. In conjunction with other discipline and project leads and contributed to development and implementation of return to the office policies post-Covid.
    View
  • Rail Projects Victoria
    Digital Communications Manager
    Rail Projects Victoria Aug 2018 - Nov 2021
    Melbourne, Victoria, Au
    Providing leadership on digital and social media campaigns and activities for all projects delivered by Rail Projects Victoria. Responsible for developing and implementing digital communications strategies and overseeing online community engagement activities for the Metro Tunnel, Regional Rail Revival, Melbourne Airport Rail and Geelong Fast Rail. Worked closely with Media, Marketing and Stakeholder Teams to ensure coordinated communications across all digital channels. Built websites for Regional Rail Revival, Rail Projects Victoria, and Melbourne Airport Rail. Provided expert advice and assistance to the development of the consolidated Victoria's Big Build website and migration processes. Introduced a Digital Asset Management system for project photography. Led the rollout of online video sessions during Covid at RPV for industry, community, stakeholder and media briefings, including coordinating a session with the Premier and Prime Minister. Assisted with a move from server-based to cloud-based storage for graphic design and video assets during lockdowns.
    View
  • Rail Projects Victoria
    Online Communications Manager
    Rail Projects Victoria May 2015 - Jul 2018
    Melbourne, Victoria, Au
    Responsible for developing and implementing Online Communications Strategies for our projects, raising awareness of the Metro Tunnel Project and the Regional Rail Revival Program. Launched multiple digital channels including project websites, social media accounts, intranet, email newsletters, and online engagement tools. Managed external providers to develop video content and animations. Managed internal communications updates. Developed a digital team strategy and recruited a team of digital specialists.
    View
  • Regional Rail Link Authority (Rrla)
    Acting Manager, Corporate Communications And Media
    Regional Rail Link Authority (Rrla) Jan 2015 - Jul 2015
    Melbourne, Au
    Overseeing the close out of communication and stakeholder relation tasks for the Regional Rail Link project, in this role I managed three staff and was the senior communications and media representative for the Authority.
    View
  • Regional Rail Link Authority (Rrla)
    Online Communications Manager
    Regional Rail Link Authority (Rrla) May 2012 - Dec 2014
    Melbourne, Au
    As part of the Communications & Stakeholder Relations team, with one direct report, responsibilities include: overseeing the project’s website www.regionalraillink.vic.gov.au, Intranet site, creating social media presence including twitter @rrlproject, managing the video production process, creating email newsletters and preparation of stakeholder presentations. Achievements include: • Expanded the project’s web presence to a full, standalone project website. Designed the layout, information architecture, sourced and edited all content, established management procedures, and provided a single source of information for a project being delivered by multiple teams• Delivered a successful Twitter strategy that saw over 1500 followers gained in the first year• Coordinated, scripted and published over 80 project videos to promote the project generating over 50,000 views on YouTube• Improved access to business systems, staff information and created a new internal news channel by developing an Intranet site for the Authority • Researched and implemented a responsive design for the website to improve usability on smartphone and tablet devices • Mentored 3 staff in the delivery of internal staff briefings and internal communications• Strengthened the reputation of the Authority by establishing a LinkedIn presence
    View
  • Department Of Transport, Victoria, Australia
    Online Communications Adviser
    Department Of Transport, Victoria, Australia Nov 2007 - May 2012
    Au
    I was responsible for the day to day operations of the Department of Transport Internet site and the key contact for the editorial aspects of online content on all DOT-managed Internet sites. A key departmental contact for Internet communications, I provided online communications and publishing advice and services across DOT. I built up a strong network of contacts throughout the Department to support this.Highlights included: - the development of the website for the Victorian Transport Plan - the implementation of mini-sites for projects - development of processes and procedures for new websites in a new web content management system
    View
  • Department Of Infrastructure
    Internet Adviser
    Department Of Infrastructure Nov 2003 - Nov 2007
    In this role I acted as the editor for all DOI managed websites and was responsible for the journalistic integrity of the DOI Internet site and key contact for the editorial aspect of online content. I ensured consistency in style and layout and adherence to the electronic publishing guidelines. I also maintained and worked on the development of these guidelines, including a set of formal Publishing Protocols in consultation with the web teams of VicRoads and Multimedia Victoria.
  • Department Of Infrastructure
    Internet Assistant
    Department Of Infrastructure Dec 2001 - Oct 2003
    In this role I was responsible for updating webpages on the DOI Internet site under direction from communications advisers and project staff. I provided assistance primarily for the Transport and Building business areas. I also contributed to the ongoing development and enhancement of the site including a redesign of all landing pages into a new consistent style.I was also responsible for site administration tasks for the Metropolis website. Metropolis is an international organisation of major cities for which DOI hosted a bilingual website. This task required making updates to the three versions of the site (English, Spanish and French) and preparation of training material to ensure a successful handover of management of the site to the Barcelona-based main office.
  • South East Integrated Transport Authority
    Communications Officer
    South East Integrated Transport Authority Apr 2007 - Apr 2007
    One month secondment, assisting with publishing of construction updates (photographs, text, and letters) to the website, assistance with graphic design, and responding to community inquiries.
  • Melbourne 2006 Commonwealth Games
    Desk Editor
    Melbourne 2006 Commonwealth Games Mar 2006 - Mar 2006
    Au
    Selecting and publishing news stories and photographs on the official website of the Commonwealth Games. Managing the flow of stories from a group of writers through sub-editors.
    View

Paul Frawley Skills

Web Content Management Social Media Online Communications Editing Content Management Blogging Information Architecture Newsletters Creative Direction Web Project Management Web Content Web 2.0 Writing Email Marketing

Paul Frawley Education Details

  • Monash University
    Monash University
    Journalism
  • Chisholm Institute Of Tafe
    Chisholm Institute Of Tafe
    Technical And User Support
  • St John'S Regional College
    St John'S Regional College
    Vce

Frequently Asked Questions about Paul Frawley

What company does Paul Frawley work for?

Paul Frawley works for Metro Tunnel Project

What is Paul Frawley's role at the current company?

Paul Frawley's current role is Manager, Digital.

What is Paul Frawley's email address?

Paul Frawley's email address is pa****@****.gov.au

What schools did Paul Frawley attend?

Paul Frawley attended Monash University, Chisholm Institute Of Tafe, St John's Regional College.

What skills is Paul Frawley known for?

Paul Frawley has skills like Web Content Management, Social Media, Online Communications, Editing, Content Management, Blogging, Information Architecture, Newsletters, Creative Direction, Web Project Management, Web Content, Web 2.0.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.