Paul is a successful entrepreneur who has built and developed businesses in the UK and internationally.For many years, he led the UK & North American businesses of the > €1bn apetito group where he was a member of the international holding Board.🔹Paul built apetito UK from an SME to > £1/4bn sales, while also delivering market leading returns (EBT, ROCE & free cash flow)🔸Led the apetito group into North America - initially Canada (via 2 acquisitions) and then the USA (via a start up).Paul has a passion for strategy, creating competitive advantage, ethics & sustainability, customer service and building high performing teams. His success has been in bringing these together into a powerful force. He is also a successful Board Chair and NED.He standing down from his roles at apetito at the end of 2024 to focus on developing his non executive portfolio and Board advisory work.
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Founder And CeoFreeston LsaUnited Kingdom
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NedFoyle Food Group Jul 2024 - PresentOmagh, Northern Ireland, United KingdomNED at Foyle Food Group - a family owned business with over 40 years of expertise in beef supply chain and processing. -
ChairCity Harvest London Jun 2024 - PresentLondon Area, United KingdomDelighted to have joined City Harvest as their new Chair. An amazing charity with an inspirational team that is impacting food poverty, food waste and sustainability. -
Chair & Ceo Apetito Uk & North America, Main Board MemberApetito Ag 2007 - PresentRhiene, GermanyLeading apetito's businesses in the UK, Republic of Ireland, Canada and USA and member of main International Holding Board of apetito AG.Team of over 2000 across B2B, B2C, manufacturing, logistics, Finance, IT etc -
Ned, Apetito Sa, FranceApetito 2006 - 2012Paris Area, FranceNED of apetito's business in France
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Chair & Ceo Apetito | Wiltshire Farm Foods, UkApetito Uk Oct 2001 - PresentTrowbridge, WiltshireProud to have led apetito & Wiltshire Farm Foods in the UK for over 20 years.A fantastic team, driven by strong values and making a real difference to some of the most vulnerable in society. 24 years of continuous organic sales growth - strong profitability, ROCE and cash generation. -
Sales & Marketing DirectorApetito Uk Oct 1999 - Oct 2001
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Chair & CeoApetito Hfs Apr 2007 - PresentProposed and established apetito's first business outside Europe. Built up business in Canada via 2 acquisitions and organic growth. Launched Heart to Home Meals - now a highly successful "coast to coast" home delivery business. -
ChairHeart To Home Meals Usa Jan 2019 - PresentMassachusetts, United StatesChair of apetito's start up in the USA - established the team & proposition to enter the US market with a unique home delivery meals solution. -
Chair/President (Ned)Food And Drink Federation Dec 2021 - Jan 2024Chair of Board of one of the UK's leading Trade Associations. -
Deputy Chair/President (Ned)Food And Drink Federation Dec 2019 - Jan 2022London, United KingdomChair of Finance/Audit, Planning & Risk CommitteeMember of NOMCO
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Ned & TreasurerFood And Drink Federation 2006 - Dec 2019London, United KingdomNEDChair of Finance/Audit, Planning & Risk Committee
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Chair Of Trustees, Fdf Pension SchemeFood And Drink Federation 2008 - Jun 2018London, United KingdomChair of Pension Scheme Trustees for DB & DC scheme. During the period, we successfully reorganised the schemes transferring the DC scheme to GPP and securing a buy out of the DB scheme - to the benefit of both members and FDF (the employer)
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Board TrusteeThe Su, University Of Bath Jun 2015 - Oct 2019Bath, United Kingdom -
NedCountrywide Farmers Plc 2012 - 2018Member of Audit Committee -
Chair Of Board/President (Ned)British Frozen Food Federation 2006 - Nov 2010Grantham, Uk -
Deputy Chair/President (Ned)British Frozen Food Federation 2006 - 2008Grantham
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NedBritish Frozen Food Federation 2003 - 2006
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Member Of Board Of Directors & Foodservice DirectorPritchitt Foods 1989 - 1999Bromley, United KingdomBoard member of leading dairy company manufacturing in Northern IrelandPreviously Marketing Manager, then promoted to the Board as Marketing Director. Subsequently appointed as Foodservice Director to lead the main profit generating business of the company
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Food Standards & Marketing MgrIntercity (Division Of British Railways Board) 1985 - 1989London, United KingdomMember of Management Committee of InterCity on Board Services.InterCity was the high speed/long distance division of the British Railways Board. Product Manager, Product Development Manager, then promoted to lead food development and marketing team.
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Board Member Student Union Services (East Anglia) LtdUea Students' Union 1981 - 1982Founding Director of Student Union trading company - operating supermarket, bars, stationery/leisure supplies - still in operation almost 40 years later!
Paul Freeston Education Details
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Economics -
Diploma In Marketing
Frequently Asked Questions about Paul Freeston
What company does Paul Freeston work for?
Paul Freeston works for Freeston Lsa
What is Paul Freeston's role at the current company?
Paul Freeston's current role is Founder and CEO.
What schools did Paul Freeston attend?
Paul Freeston attended University Of East Anglia, Chartered Institute Of Marketing.
Who are Paul Freeston's colleagues?
Paul Freeston's colleagues are Andrew Aiken, Luciene Silva, Amarnath M, Judith Spain, Cara Moore, Mark Michael Laurel, Bucataru Loredana.
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Pàul Freeston
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Paul Freeston
Seeking Temp To Perm Or Contract Assignments.Immediately Available 07876742212Hemel Hempstead
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