Paul Friederichsen is an experienced marketing communications and brand creative strategist/practitioner serving clients primarily in the home environment and flooring industries. He has run his own consultancy, BrandBiz, for almost 20 years, where he provides creative, PR, and social media services, among other things. His branding expertise is also available through The Blake Project, one of the premier brand consultancies in the world. He is a contributing writer to Branding Strategy Insider, the highly popular subscription blog of The Blake Project. He is also an associate of The Gladden Group, providing writing, strategy, and PR expertise.As a creative director and marketing strategist, he helped drive client results for agencies such as McCaffery and McCall (a Saatchi & Saatchi agency), Earle Palmer Brown, and The Hauser Group. He also served as a client-side marketer for Ross Laboratories' in-house agency, a division of Abbot Laboratories.Paul has helped shaped the fortunes of emerging, national and global brands including The Home Depot, where he played a critical role in proprietary brand development for more than a decade. Working closely with the client he developed proprietary brands through every phase from brand strategy, naming and brand identity standards to packaging and merchandising. Other work has included ITT Technical Institute, Jenn Air Appliances, Royal Oak Charcoal, Dixie Crystals Sugar, Absorbine, Southern Company, Uniden, and RCA and GE.Flooring industry clients include Taylor Adhesives, ISE Logik, Beaulieu America, Novalis Innovative Flooring, Engineered Floors, Swiss Krono Group, among many others.Paul is a contributing editor for Floor Focus magazine's "Marketing Minute" column and has been the Director of Education for Domotex USA. Speaking includes The International Surface Event (TISE--where he also served on the Education Advisory Counsel), Coverings and FloorTek trade shows. He has been quoted in The New York Times and has contributed to the New York Daily News on the topic of marketing and branding.Paul is an active crew chief volunteer member of the Atlanta Track Club. He has also volunteered for the Super Bowl and as a crew chief for the U.S. Olympic Marathon Time Trials in Atlanta. He is an avid painter and displays his work on PFpainting.net.