Responsibility for launching and building Dejero's wireless services and products business internationally. Initiated and managed development of Dejero's CRM, territory plans, sales compensation, RFP responses, forecasting, business analysis, billing and A/R management. Responsibilities include all sales operations functions, plus managing sales personnel covering Europe, Canada and Latin America. Also provided support for team members in Marketing, Production, Product Development, Finance, Support, and HR. Accountable for revenue, gross margins, forecasting and pricing responsibility as well as distribution strategies and channel development.From video capture and transmission to management and distribution, Dejero solutions help broadcasters, media companies, and organizations of all sizes reach their global multiscreen audiences instantly and cost-effectively.

Initiated the company's business operations in Canada as its first employee in 1994. Directed all operations and team members for Avid Technology's Canadian business unit. Grew Avid's Canadian revenue to $25,000,000 annually. Delivered the highest profitability and productivity of any geography in the Americas, 2006, 2007 and 2008. Devised and implemented sales and marketing strategies that increased market share and margins. Developed new business opportunities and succeeded in increasing the level of customer satisfaction in Canada.Responsible for developing and strengthening Avid's enterprise relationships with Canada's largest media and communications corporations. Enhanced Avid's position as a provider of mission critical solutions. Additional customer responsibilities included all of Canada's cable networks, as well as the leading content producers in television, film and audio segments. Managed cross functional team members for integration of system solutions, RFP responses, project management and implementation.Responsibility for revenue recognition, gross margins, P&L forecasts, budgets and all cost centers for Avid's Canadian professional business units. Oversaw delivery of professional services, and customer support. Established and directed Avid Technology's national reseller channel.Avid is the world's leading provider of audio and video technology for media organizations and independent professionals. Our customers use Avid solutions to create, distribute, and monetize the most prestigious and award-winning films, videos, music recordings, TV shows, live concerts, and news broadcasts.

Directed all national operations and team members for Kodak's Electronic Printing andPublishing Division in Canada.Devised and implemented strategies for going to market with new product lines, businessdevelopment, market share, and customer satisfaction.

Responsible for sales and strategies to increase Canadian revenues of Dupont'sElectronic Imaging Systems.