Responsible for all corporate communications for a leading FinTech company helping small businesses grow. -- Focused on data-driven PR strategies & business-impact measurement. -- Led external and internal communication strategies and execution for three acquisitions, including Kabbage's sale to American Express.-- Supports public affairs and government relations team for state and federal matters.-- Led the development of the Kabbage Small Business Revenue Index, the first interactive tool helping small businesses compare their growth to like-sized companies across the U.S. -- Managed go-to-market communications for new products, launching Kabbage Checking, Kabbage Payments and Kabbage Insights to shift the perception of the business from an online lender to a cash-flow management platform.-- Executed integrated marketing campaigns centered on customers and small business success.

- Responsible for consistent and on-brand messaging across global marketing teams and content- Vetted and secured strategic content sponsorships with media and analysts - Supported channel marketing efforts, content and events, including strategic partnerships with Microsoft (Azure & Cognitive Analytics) and Adobe (Experience Cloud)- Managed head of global events

- Was accountable for global PR strategy across US, LATAM, EMEA and APJ ensuring message alignment and a steady stream of proactive opportunities- Managed analyst relations across industry segments and markets, strong 1:1 relationships with analysts across Forrester, Gartner, IDC, IAB, DPP, Futuresource, Ovum, MTM, SNL Kagan, BIA/Kelsey, Frost & Sullivan, Parks & Associates, BTIG, Media Partners Asia, ABI Research, among others - Media coached 15+ global spokespeople for speaking events and media calls to ensure impactful messaging - Led comms strategy for two acquisitions, repositioning the corporate narrative to support top-of-funnel efforts for two new business lines in two completely new markets- Pushing outside of global PR tasks, executed and managed integrated marketing campaign advocating customer success, aligning all marketing functions with a cohesive and thematic strategy- Repositioned the company from an OVP to a global contender in the ad tech market through proactive thought leadership bylines and commentary, speaking opportunities, analyst relations, and exclusive events- Organize events with top tier press, analytics, customers and industry influencers: NAB: Akamai, Arsenal FC, CNBC, Frost & Sullivan, eWeek and others NYC '15: Univision, DIRECTV, Roku, FOX, TrueX, WSJ, Adexchanger, TechCrunch and others NYC '16: IAB, Viacom, IPG Media, Hollywood Reporter, CNN, Comcast, Turner and others

Clients: Ooyala, Facebook Atlas, Violin Memory (NYSE: VMEM), Bridgelux, ReachLocal (NASDAQ: RLOC), Seagate, M-GO, July Systems, Lytx- Developed working relationships with more than 250+ media and analysts- Managed 2+ persons on multiple accounts and oversaw end-to-end product announcement strategy, activity and results measurement- Developed media outreach strategies with high success securing coverage in tier one publications- Owned and managed customer reference programs and byline/contributed content programs: samples include Wired, VentureBeat, Re/Code, Huffington Post, EdTechDigest- Conducted competitor audits and social media audits; maintained social channels- Wrote press releases, blogs, social posts, PR plans, activity reports, quarterly reports, etc.- High success in earning speaking opportunities including: Ad:Tech SF, Bloomberg Next Big Thing, PBS:Tech, etc.- Established core account skills: account infrastructure needs, organization, prioritization and measurementEstablished media relationships with, but not limited to: AdAge, AdWeek, The Atlantic, BillBoard, Bloomberg (TV), CNBC, CNET, Fast Company, Financial Times, Forbes, Fortune, FOX, GigaOm, Mashable, NBC, New York Times, Re/Code, Reuters, TechCrunch, TIME, VentureBeat, Wall Street Journal, Wired as well as trade publications

Clients: Ty Herndon, Amber Hayes, Country Radio Seminar- Assisted Senior Publicist with multiple country music artists’ career development- Responsible for press releases, digital imaging, media calls, promotions, scheduling and biographies- Earned coverage in industry and business media outlets including YallWire and AustinChronicle- Responsible for all press room entities at the Country Radio Seminar (CRS) 2011

- Started, marketed and built a company while in college to pay for school - Earned industry-accredited certifications- Maintained loyal clients

- Co-wrote and hosted NASA documentary- Interviewed NASA executives and astronauts- Designed logos and executed a media plan via Twitter, Facebook, blog discussions, and radio spots