• Created core messaging and content for new product introductions including sales presentation, data sheets, web pages, videos, sales battle cards, and white papers. • Create messaging and content for ecosystem and joint partner marketing activities.

• Create messaging and content around enterprise label management software.• Write and publish new Product Reference Guide, supplying resellers and customers a single, comprehensive resource covering positioning and features.• Managed creation of new global pricing including policy guide and regional price lists.• Created core messaging and content for new product release including sales presentation, data sheet, web pages, videos, and email drip campaigns.

Lead content marketing and sales enablement efforts around AI and GPU compute systems on large-scale high performance computing systems.

Leads Analytics and Artificial Intelligence Go To Marketing initiatives for worldwide leader in supercomputers.• Lead product launches, content marketing, event marketing and sales enablement efforts around analytics, machine learning, deep learning and GPU compute systems on large-scale high performance computing systems.

Leading a team of strong marketing professionals and leveraging data for insights, drive B2B marketing efforts for Cray's portfolio of supercomputing products. Areas of focus include:• Persona and value proposition definition• New product launch and on-going product releases• Sales enablement• Content marketing• Campaign definition and execution

Develop and drive marketing programs that grow Cray penetration and share in targeted vertical markets: Energy, Life Sciences, Manufacturing, Higher Education, Earth Sciences, and Finance. Also work closely with Cray's portfolio of ISV partners to support Cray's growth across segments and business units (High Performance Computing, Cluster Supercomputers, Storage, and Big Data).

Alliance and OEM relationships with ISV and SI partners around Edifecs ICD-10 and HIPAA compliance solutions in the Payer and Provider customer spaces.

• Managed alliance activities (partner engagement and ISV strategy development) for Hitachi’s converged private-cloud infrastructure offering – Unified Compute Platform.• Subject matter expert within HDS for Microsoft software licensing and OEM distribution

• Developed and drove alliance and reseller recruitment efforts for a new line of business (user virtualization product announced in 2009).• Established online e-commerce direct sales function for existing windows migration product.

• Guided highly visible strategic alliances with industry partners including: Intel, Microsoft, VMware, AMD, Wyse, HP (Compaq), Sun Microsystems, Novell, Apple, and BMC.• Negotiated and closed significant licensing and collaboration agreements with strategic partners (Intel, and Microsoft) around Microsoft Terminal Services and Intel v-Pro client virtualization.• Spearheaded the elevation of Citrix to a Global Strategic Partner – with both Microsoft and Intel – resulting in expanded business and joint development engagements. • Orchestrated joint-marketing programs– including seminars, trade events, press releases, channel training, demonstrations, and reference collateral– with alliance partners to drive incremental Citrix revenue.• Consistently delivered major sponsors (and associated revenue) from alliance partners participating in annual customer– and partner-facing– trade events.