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9x certified including Advanced Administrator, Business Analyst, Nonprofit and Sales Clouds.Consultancy• I believe in a holistic whole-of-business approach• Managing projects from scoping initial user requirements, planning and timetabling through to user acceptance testing including liaising with stakeholders; typically dramatically improving efficiency and quality, whilst ensuring high levels of user buy-in and engagement throughout• Implementing new functionality to improve efficiency that meets or exceeds client requirements, based on best practice and experience in a wide variety of industries• Liaising with third parties to ensure system compatibility and integration with new and existing platforms and websites (e.g. WordPress), including data quality considerations• Audits: analysing existing systems (be it Salesforce or other CRMs) to ensure that they are aligned to the current business requirements and making appropriate recommendationsConfiguration• Scoping, designing and configuring new systems, including custom objects, and improving existing “brownfield” implementations (including testing in sandboxes as appropriate)• Redesigning user experience and processes to reduce complexity and increase user buy-in• Hands-on: creating/adjusting approval processes, email alerts, formula fields, flow, permission sets and report types• Data migrations from other systems into Salesforce• Analysing, specifying and project managing bespoke integrations between third party suppliers/APIs and SalesforceTraining & Support• Bespoke 1-to-1 and company-wide training in a wide variety of areas• Creating documentation including user manuals and other materials• Developing a culture of self-sufficiency so that users are empowered to experiment and create their own data analytics, open feedback loops, removing barriers by way of floor walks (if possible!), informal meetings, stakeholder review groups, regular catchups and encouraging peer-led support

Facilitator for Entrepreneurs (lifelong)- Working with entrepreneurs to translate their ideas into tangible actions and outcomes: YeurDreamin (1st year), Nonprofit Dreamin (1st year), The Together Plan (7 years) and many othersContributor (January 2017 onwards)- Author for Salesforce Ben, the world’s #1 independent Salesforce blog, including content for end users, technical users and more general soft skills- Writing original content (in English) for the Salesforce NL corporate blog and Salesforce Architects- Promoting and presenting at World Tours, Trailblazer Community Groups, Dreamin events, Salesforce Saturdays and official Salesforce invite-only eventsCo-leader, Amsterdam User Group (January 2017 to August 2020)- Organising sessions sharing best practice, expertise and offering networking opportunities for everyone from new people to the ecosystem, to administrators, developers, product managers and product owners- Growing attendance from a dozen people per meeting up to 100 per meeting, at the same time as increasing frequency (a published schedule of at least 8 times a year, instead of ad hoc meetings once every few months)- On boarding, mentoring, training leaders and other volunteers- Fostering a positive “can do” supportive atmosphere, empowering others, helping to create a space for the number of Dutch groups to increase from 3 to 18 – with all groups meeting more frequently, with improved attendee satisfaction scores- Community Group Advisory Board Member (improving the User Group program worldwide)Other community project (both passed over to new hands in July 2023)- Founder, BeneluxSFCommunity.org - community one stop shop (from October 2018)- Founder, YeurLeadin - leadership toolkit (from May 2018)