PLR is a boutique, full service growth and technology consulting firm that specializes in scaled content development, customer acquisition strategy and full stack software development.

Envizzo was acquired by The Aaron's Company and is now Foundry55.Foundry55 marks the formation of The Aaron's Innovation Lab. Foundry55 is committed to developing cutting edge digital services, business models, and product offerings to shape and support the future strategy of The Aaron's Company. The innovation lab will develop capabilities and technologies to enable long-term strategic growth through Fintech, eCommerce, and omni-channel products. www.woodhavenfurniture.com is one example of an eCommerce project that was launched in 2020.

Acquired by The Aaron's Company.Envizzo is a platform that helps design and furnish real estate spaces with ease. We're based in NYC so I was working remotely from Boston before it was 'cool' and everyone WFH.

Recruited by CEO as 1st team member to join effectively pre-revenue & lead consumer marketing, resulting in company raising $12mm across multiple venture capital rounds from top-tier investors. Responsible for leading the go-to-market marketing strategy across all offline and digital channels.+ Planned, and led execution of customer acquisition growth strategy across all offline and digital channels, resulting in 25k custom quoted projects and growing MQL value 11x YoY in ‘16, 3x YoY in ‘17, & 1.8x YoY in ‘18 ($30MM)+ Built paid search, display, shopping & video campaigns from scratch across multiple product lines+ Developed & executed sophisticated SEO strategy, including content strategy, on-page optimization & link building+ Led testing channels resulting in establishment of three core ROAS-measured digital channels, one offline channel, many “failed” tests, and peaking with approx 460k+ unique visits in 2018+ Partnered with product on full-funnel CRO tests, results ranging from neutral to 36% increase in conversion rates+ Conceived and launched paid social campaigns that increased lead volume 63% and decreased CPA by 34%+ Led full-cycle development of video content assets deployed onsite & offsite generating 550k+ cumulative views+ Key member of senior leadership team to identify scalability challenges with ‘core’ model & decide to pivot business+ Led the internal brand development process for pilot & came up with the brand name we pivoted biz to (HireHaven)+ Built inbound contractor recruiting machine from scratch to acquire 130+ partners via text, VM & email in 6 months+ Built and managed a team that led growth of both sides of our marketplace from scratch to $12MM annualized run-rate in gross booking value in six months+ Seen as a thought leader on productivity and shared systems/wisdom with anyone who would listen (I believe just about any task can be solved or improved with Zapier)

1st team member (ask me and Kerry about this!)

Managed eight-figure multi-channel consumer marketing budget for global vacation rental business across 10+ points of sale and 4 brands including FlipKey & TripAdvisor, resulting triple-digit YoY growth 3 straight years+ Managed multiple paid marketing channels driving YoY growth of 131% in sessions & 300% in leads & revenue in ‘15 + Launched Facebook traveler marketing for multiple POS including implementation of 250k property feed and working with Facebook AMs to launch dynamic PLAs before such a product was built on FB Ads Manager+ Managed traveler email marketing campaigns at scale with delivered email volume between 5MM and 8MM monthly that drove 10.8MM sessions resulting in lead and revenue growth of 75% YoY (ending Q1 ‘15)+ Built and managed high performance team

Parlayed launching partnerships and affiliate channel to driving approximately 50% of traveler demand across four channels for biz acquired by TripAdvisor.

Running fully managed affiliate marketing programs for financial products and services through BankAffiliates.com, our rapidly growing affiliate network. We also help organizations monetize their existing data through email and lead generation channels.