Paul Graham Hayward

Paul Graham Hayward Email and Phone Number

Founder and Managing Partner, ICTV — Reimagined from InCightTV (2025) @ GetICTV
Chicago, IL, US
Paul Graham Hayward's Location
Greater Chicago Area, United States
Paul Graham Hayward's Contact Details
About Paul Graham Hayward

GROWTH THROUGH CONTENT AND COMMUNITYA creative, pragmatic problem-solver who understands the creation and business of content. Uses imagery, storytelling and data to build, transform and refresh brands via omni-channel narratives. Has held client and agency leadership roles and worked in five continents leading teams in retail, health, pharma, life sciences, nutraceuticals, blue-chip CPG, technology, financial services and non-profit.→ BRAND REVITALIZATION: • Re-energized healthcare brand by creating a modern bold tone, purpose and 24/7 destination for health and wellness. Developed brand articulation, creative guide, B2B2C marketing strategy, that substantially grew the company and transformed how and when healthcare providers and patients interact.→ INTEGRATED CONTENT PUBLICATION:• Reimagined a remote workforce of content creators and strategists to increase production from 10 to 150 monthly assets. Generated a 93% engagement increase across a 105K strong medical device network reaching 19M patients weekly.→ DATA-INFORMED CONTENT: • Deployed Dynamic Creative Optimization to inform relaunch of national retail giant. Aggressively drove sales conversion by 42%. Generated a $29 ROAS via contextual ad placement.→ ORIGINAL CREATIVE: • Amplified awareness and increased market share for top global Women's apparel brand. Created body positive, “Fabulously Sized" campaign delivering 45% sales lift, 300 press placements, 700M impressions in 10 days. Covered by WWD, Forbes, TIME Magazine, Today.com, Cosmo, Us Weekly.→ NEW CONTENT FOR A NEW ERA: • Enabled largest global financial services company to become its own media publisher and storyteller. Built and led in-house studio that produced world-class creative across all touch points; before, during and after purchase. Delivered 360M monthly views and $180M in annual advertising value.→ LEADERSHIP AND TALENT DEVELOPMENT:• Skilled People Manager. Built and mentored medium to large cross-functional teams including creative, brand, marketing, strategy, digital, PR, social and production.→ INNOVATION AND ENTREPRENEURSHIP: • Secured Patent for InCightTV. A global news aggregation and media monitoring platform for financial services.

Paul Graham Hayward's Current Company Details
GetICTV

Getictv

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Founder and Managing Partner, ICTV — Reimagined from InCightTV (2025)
Chicago, IL, US
Paul Graham Hayward Work Experience Details
  • Getictv
    Founder And Managing Partner, Ictv — Reimagined From Incighttv (2025)
    Getictv
    Chicago, Il, Us
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  • Incight Now
    Cmo+
    Incight Now 2023 - Present
    Worldwide
    Advising top level-executives and their teams on important brand opportunities and business challenges while guiding them through the new frontier of content engagement.Specializing in:▪ Creative Ideation▪ Brand Articulation▪ Brand Positioning▪ Creative Strategy▪ Breakthrough Storytelling ▪ Content Creation▪ Transformative MarketingSelect clients include:Omnicom Health Group, Phreesia Life Sciences, Dentsu Health International, Obtain Care, Bain Capital, McKinsey, Prodigy, AYC Group
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  • Prohealth Longevity
    Cmo And Creative Advisor
    Prohealth Longevity Apr 2023 - Dec 2023
    California
    Led the relaunch of the ProHealth Longevity brand. Built and managed creative and content production teams that re-imagined the entire portfolio of ProHealth products and supplements.
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  • Outcome Health
    Chief Content Officer
    Outcome Health Jun 2020 - Apr 2023
    Chicago
    Developed the re-brand vision, creative and content strategy in preparation for acquisition by PE firm. Managed teams that created Point of Care B2B, B2C and D2C digital content.
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  • Pure Flix
    Cmo And Creative Advisor
    Pure Flix Mar 2020 - Nov 2020
    Arizona
    Redefined non-profit streaming service to develop market relevancy, broaden consumer base and drive subscriptions. Resulted in acquisition by Sony Entertainment.
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  • Sears
    Chief Content Marketing Officer
    Sears Jan 2014 - Mar 2020
    Chicago
    Built cross-functional teams to refresh Sears / Kmart brands and develop breakthrough channel agnostic creative content. Served as relationship lead for external agencies and production vendors.
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  • Incighttv
    Principal Managing Partner
    Incighttv Jan 2014 - Feb 2020
    Worldwide
    Conceived and launched a global news aggregation platform for financial services and trading communities.
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  • Cme Group
    Director, Digital And Broadcast Communications
    Cme Group Dec 2008 - Jan 2014
    Chicago, New York, London
    Built news studio that secured multimillion-dollar B2B media agreements with Bloomberg, CNBC, Fox Business, WSJ, Dow Jones, Financial Times. Managed teams in key financial locations (Chicago, New York, London) to conceive and produce content for clients, partners and affiliates.
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  • Outsider Inc.
    Managing Director / Partner
    Outsider Inc. Apr 2003 - Dec 2008
    Chicago
    Transformed post-production studio into a digital creative agency. Designed go-to-market strategy that grew sales by 60% and expanded service offerings. Clients: Anheuser Busch, Boeing, McDonald’s, Philip Morris, State Farm, Pfizer.
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  • Liquidsky
    Founder And Managing Partner
    Liquidsky Feb 2000 - Apr 2003
    Worldwide
    Developed content production platform that matched projects with creators worldwide. Lowered costs not quality by 30%. Clients: Coca-Cola, Kodak, Nissan, Bristol-Myers Squibb, S.C. Johnson.
  • Fcb Global
    Senior Worldwide Vice President
    Fcb Global Jan 1995 - Feb 2000
    Worldwide
    Architected globalization of content development. Process rolled out as enterprise standard for EMEA, LATAM and APAC. Leveraged legal and on-camera talent knowledge to negotiate SAG and non-union commercial contracts for international use. Clients: S.C. Johnson and Bristol-Myers Squibb.
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Paul Graham Hayward Skills

Advertising Digital Strategy Digital Media Strategy Digital Marketing Social Media Marketing Multimedia Marketing Broadcast Marketing Strategy Creative Direction Management Business Development Content Strategy Digital Asset Management Monetization Marketing Communications P&l Responsibility Next Generation Marketing Conceptualization Brand Management Strategic Communications Marketing Communication Innovation Strategic Business Planning Change Management Marketing Management B2b Marketing B2c Marketing Content Management Content Development Message Development Brand Development Global Business Development Global Marketing Negotiation Vendor Management Business Strategy Business Planning Revenue Enhancement Profit Maximization Agent For Change Content Marketing Message Crafting Revenue And Profit Growth

Paul Graham Hayward Education Details

Frequently Asked Questions about Paul Graham Hayward

What company does Paul Graham Hayward work for?

Paul Graham Hayward works for Getictv

What is Paul Graham Hayward's role at the current company?

Paul Graham Hayward's current role is Founder and Managing Partner, ICTV — Reimagined from InCightTV (2025).

What is Paul Graham Hayward's email address?

Paul Graham Hayward's email address is pa****@****lth.com

What is Paul Graham Hayward's direct phone number?

Paul Graham Hayward's direct phone number is +131296*****

What schools did Paul Graham Hayward attend?

Paul Graham Hayward attended The School Of The Art Institute Of Chicago, University Of South Wales, Swindon School Of Design, Uk.

What are some of Paul Graham Hayward's interests?

Paul Graham Hayward has interest in Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Home Decoration, Health, Cooking.

What skills is Paul Graham Hayward known for?

Paul Graham Hayward has skills like Advertising, Digital Strategy, Digital Media, Strategy, Digital Marketing, Social Media Marketing, Multimedia, Marketing, Broadcast, Marketing Strategy, Creative Direction, Management.

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