Paul Grass Email & Phone Number

Denver, Co, Us

Palo Alto, California, Us

Product leader for EarnIn.com, paid LPs, in-app surfaces, and iOS & Android app stores. Organic growth & demand gen. Conversion rate optimization (CRO), landing page optimization (LPO), SEO, UX/UI/information architecture, experimentation, tech stack mgmt, CMS mgmt, GTM, etc. About EarnIn - Fintech || Earned Wage Access category pioneer, our mission at EarnIn is to reimagine the way money moves to empower every person’s potential. We give people access to earned income as they earn it, so they don't have to wait for payday.

Santa Clara, Ca, Us

Accountable for SN.com digital product, the successful experience for all its audiences, and conversion funnel velocity. Led multi-functional org with teams dedicated to UX/IA, content & campaign strategy, experimentation & optimization, journey planning, user insights, etc.

San Francisco, California, Us

Led global team of strategists focused on Web, Product, Email, Live Chat, and Paid surfaces. Content & campaign strategy, experimentation & optimization, journey planning, information architecture, etc.Reducing friction and breaking blockers at each of our touchpoints, helping move prospects & users though our marketing & product funnels with velocity

San Jose, Ca, Us

Identifying and capitalizing on key moments in the user journey to drive growth and incremental revenue, while optimizing experience across all products and offerings of the $6B Creative Cloud business Led a team of direct and in-direct reports consisting of growth marketers, product managers, technical PMs, developers, data analysts and cross-functional business partners to drive long-term growth and short-term experimentation across acquisition, retention and winback efforts for the Consumer, Small Business and Education segmentsTranslate business goals and opportunities into quarterly and annual growth marketing plans, then lead cross-channel campaign planning, alignment, execution, and measurement Oversee planning, building and implementation of scalable, predictable and repeatable growth processes that achieve (and often exceed) targets while improving customer experience & ensure rigorous experimentation methodology and execution that is scalable and sustainable, along with a high velocity cadence of rolling winners to production

New York, Ny, Us

Strategy and production lead for our digital marketing channels and retention tactics - Email, In-Product Surfaces, Mobile (SMS, App Push, etc.) and Site Targeted ContentManaged a team direct and in-direct reports consisting of marketing managers, product managers and analysts in collaboration with cross-functional business partners to drive program success and growthLed experimentation (testing), dynamic content personalization, and overall optimization & health of the production program for owned channels Initiative and campaign support: loyalty/rewards program, lead acquisition and database growth, customer experience/journey, etc.

Houston, Texas, Us

Go-to-market brand lead, ushering marketing, advertising, branding & promotional strategies and initiatives through our organization’s ecosystem to deliver the most compelling omnichannel experience possible to our consumer (TV, Print, Digital, EM, DM, Social, PR, Mobile, Radio, etc.)Orchestrate programs targeting consumers in all phases of the conversion funnel and customer lifecycle – Acquisition, Retention/Loyalty, Win-back, Brand Building and general Revenue Generation campaigns, beginning with strategic campaign planning, and culminating with the execution of various cross-channel marketing materials, in an effort to best meet organizational and business objectivesAttend seasonal and periodic merchandise walk-throughs for both brands to understand key product buys, initiatives, industry trends and sales goals in order to build strategic marketing plans in supportKey Initiative:Led complete rebranding initiative, which repositioned the brand with a thorough differentiation strategy. The effort yielded a new brand platform, style guide, messaging matrix, lifestyle imagery library, etc., and a comprehensive redesign of all existing consumer-facing communications across every channel

Houston, Texas, Us

Project Management Lead, overseeing all integrated marketing and advertising initiatives across each line of business, for a $3B+ suite of retail brands - wholly responsible for campaign planning, and execution against each of its projects' budget, scope and scheduleSpecific responsibilities and contributions include, but are not limited to – managing traditional and digital/social channel tactics including direct mail, print, email, digital banner ads, homepage modules, store and event signage, catalogs, brochures and in-store collateral; creating and maintaining planning schedules and calendars; developing campaign/strategic briefs, creative briefs, work orders; multi-million dollar budget management; vendor and partner procurement and management; addressing marketing/advertising requests and inquiries in the support of over 2,000 retail stores; support PR efforts with merch procurement and talking points; consult Legal team regarding marketing initiatives; sweepstakes management; consumer, competitor and general business research; etc.

Irvine, California, Us

Clients: Blue Shield of California, Wells Fargo Home Equity, Intuit (GoPayment, TurboTax, Quicken), Kaiser Permanente•Responsible for the comprehensive campaign management of direct mail, TV, print, radio, social and event promotions from concept to completion for a major healthcare insurance provider and a key financial institution (primarily English executions, but also include Hispanic & bilingual endeavors) •Work intimately with Creative, Strategy, Production, Media buyers and Client (including Legal, Brand & Compliance) to ensure all projects are compliant, on time, on brand, on strategy, and meet budget

San Ramon, Ca, Us

Clients: CVS Pharmacy, Tria Beauty, Calrisonic, Kelly-Moore Paints, Globalstar, Accuray, Invisalign•Support the Account team in the execution all projects and initiatives for assigned clients•Create daily, weekly & monthly studio schedules and track project hours for creative, media & account team to assess project scope and proper client billing•Conduct market research and compile depositories & audits for my clients and their competitors•Assist in new business development through extensive research and the development of pitches, etc.

Clients: Samsung, SanDisk, Western Digital, Generac, Qualcomm•Orchestrated the development and execution of creative briefs, screeners, discussion guides, brand audits, competitive audits, IDIs, focus groups, proposals, timelines, prototyping and brand platforms for the implementation of branding, consumer-facing advertising and B2B communications•Uncovered: key insights including consumer thoughts, feelings, attitudes, emotions and expectations; business dynamics and marketplace positioning; competitive threats and opportunities; and key client points of differentiation to help generate opportunities and implications - Review creative executions and work closely with creative teams to ensure all communications are on strategy

•Vendor invoice processing, interpreting aging reports, processing expense reports and freelancer invoices and cutting checks • Ensure agency received timely payment for services rendered • Misc financial proceedings including credit purchase disputes, lease agreements, asset management, etc.