Paul Guippone Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Cleveland/Akron, Ohio Area

Shelton, Ct

Strategic Consulting, focusing on actionable consumer and shopper insights for the CPG industry. Partnered with great clients such as BBU, Herr's, Turkey Hill, Domino, Snyders.

Helping to build great Cadbury brands like Sour Patch, Swedish Fish, Trident, Dentyne and Stride.

Responsible for direct sales force and local marketing team for North America and Asia Pac. Also responsible for directing all trade marketing activities for National Accounts (Petsmart, Petco and Walmart) for a $40MM specialty pet care business under Mars, Inc.• Restructured entire go-to-market strategy for increased consumer pull through focus and growth potential. Turnaround action plan changes implemented include new job responsibilities for sales team and compensation plan with variable pay based on measured goals, shifting in marketing support, a change distributor contract terms and a new MAP internet pricing policy to protect brand erosion.• Senior Management staff member with strengths that include team building and motivation, an innovator known for creative thinking, a change agent that is results oriented with an unprecedented work ethic.

Oversaw all marketing functions including P&L responsibility for retail, deli and food service business units totaling $400MM in annual sales, reported directly into COO. Manage an $11MM marketing budget and a marketing department consisting of 5 direct reports and 5 indirect reports. Played a vital role in the Leadership Team's development of the corporate mission statement, vision and balanced scorecard.

I started my career with Campbell Soup, one of the greatest business training grounds you can find. My first role was TM in NYC. I called on Gristedes and Red Apple stores up and down Broadway. I progressively increased my responsiblitites while I was going back to school for my MBA. I was an AE calling on White Rose and Kings when I was promoted to ABM in coprporate where my claim to fame is working on developing and launching Campbell's innovative new line of soup in premium glass jars, a $50M business.

Bachelor Of Science (Bs), Business Administration And Management, General

Activities and Societies: Pi Kappa Phi Fraternity

Mba, Marketing

Activities and Societies: Small Business Society

College Prep

Emotionally Intelligent Leadership Certificate, Adult And Continuing Education And Teaching