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A highly skilled and experienced, digital marketing professional with a proven track record of driving substantial sales and profit growth through strategic omnichannel marketing.
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Senior Digital Marketing ManagerRenishawChurchdown, Gb
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Senior Manager, Demand GenerationRenishaw Oct 2023 - PresentWotton-Under-Edge, Gloucestershire, Gb
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Digital Acquisition ManagerRenishaw Feb 2022 - Oct 2023Wotton-Under-Edge, Gloucestershire, GbResponsible for managing all elements of digital acquisition while actively contributing to wider digital transformation initiatives.• Established a robust paid media framework for divisions & subsidiaries, optimising campaign performance and ensuring consistency across business units.• Developed a demand generation strategy for global campaigns, driving increased engagement and conversion rates.• Led a best practice UX landing page template project, enhancing the user experience and ensuring cohesive branding across digital touchpoints.
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Performance Marketing ManagerIckle Bubba Jan 2020 - Feb 2022Swansea Enterprise Park, Wales, GbResponsible for managing all elements of performance marketing, encompassing paid search, paid social, CRM, and affiliates, with direct accountability for a £1.4M marketing budget. Leading a team of three.• Successfully migrated all paid search & paid social activities in-house, optimising efficiency and control.• Implemented a customer journey & communications strategy, enhancing overall engagement and conversion rates.• Enhanced the affiliate marketing program through strategic initiatives, resulting in improved performance and increased ROI. -
Head Of Digital MarketingKate & Tom'S Sep 2018 - Dec 2019Cheltenham, GbResponsible for managing all elements of digital marketing, encompassing paid search, organic search, CRM & retention, web analytics, user experience, and web development. Leading a team of two.• Successfully executed a comprehensive restructure of in-house PPC campaigns, optimising performance and ensuring alignment with business goals.• Formulated a strategic plan for the development of a new eCommerce website, enhancing online presence and customer engagement.• Implemented a VIP retention program using RFV modelling, resulting in increased customer loyalty and satisfaction. -
Ecommerce & Subscriptions ManagerArchant Dec 2015 - Sep 2018Norwich, Norfolk, GbPromoted to eCommerce & Subscriptions Manager with responsibility for 38 brands, 185K customer base, £4.8M annual turnover, £380K marketing spend. Leading a team of seven.• Grew total file size by 2.3% against a backdrop of significant decline in the publishing industry.• Managed responsive site redesign to improve user experience and conversion rate - achieved a conversion rate of 9.6%.• Developed launch marketing plan for a national newspaper - grew file size to 7,000 subscribers within 18 months.• Won a recognised publishing industry award for a strategic Christmas marketing email campaign. -
Ecommerce ManagerArchant Nov 2011 - Dec 2015Norwich, Norfolk, GbManaged £1.2M direct-to-consumer eCommerce website for magazine subscriptions. Responsible for all aspects of digital marketing including PPC, SEO, Email and social media.• Managed full project lifecycle: strategy, design, development, testing and deployment of purpose-built eCommerce website.• Grew acquisitions via digital channels from 10% to 53% over 4 years.• Used A/B testing to continually improve checkout process - driving a 10% increase in conversion.• Implemented cart abandonment email strategy - achieving a recovery rate of 12%.
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Web ManagerArchant Nov 2009 - Nov 2011Norwich, Norfolk, GbPromoted to Web Manager following the successful launch of bespoke eCommerce platform for magazine subscriptions.
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Web AdministratorArchant Nov 2006 - Nov 2009Norwich, Norfolk, GbDaily delivery of website content updates including page content, images, links, documents and videos.
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First Line Technical SupportFasthosts Internet Ltd Jan 2001 - Jan 2002Gloucester, GbProvision of first line technical support for Fasthosts web products via telephone and email.
Paul Upton Skills
Paul Upton Education Details
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University Of GloucestershireIt Systems With Ecommerce -
Chosen Hill Sixth FormGeneral Studies & Physical Education
Frequently Asked Questions about Paul Upton
What company does Paul Upton work for?
Paul Upton works for Renishaw
What is Paul Upton's role at the current company?
Paul Upton's current role is Senior Digital Marketing Manager.
What is Paul Upton's email address?
Paul Upton's email address is pa****@****t.co.uk
What is Paul Upton's direct phone number?
Paul Upton's direct phone number is 01242 21*****
What schools did Paul Upton attend?
Paul Upton attended University Of Gloucestershire, Chosen Hill Sixth Form.
What are some of Paul Upton's interests?
Paul Upton has interest in Football, Gadgets, New Technologies, Science And Technology, Cinema.
What skills is Paul Upton known for?
Paul Upton has skills like Digital Marketing, Online Marketing, Digital Media, Website Development, Email Marketing, Digital Strategy, Seo, Social Media Marketing, Online Advertising, E Commerce, Content Management, Direct Marketing.
Who are Paul Upton's colleagues?
Paul Upton's colleagues are Richie Gallagher, Yy Lui, Diana Ramos, Hunter Li, Bill Cox, Steve Jackson, Jenny Cornborough.
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