Paul Upton Email & Phone Number

Churchdown, GB

Wotton-under-Edge, Gloucestershire, GB

Wotton-under-Edge, Gloucestershire, GB

• Responsible for managing all elements of digital acquisition while actively contributing to wider digital transformation initiatives.
• Established a robust paid media framework for divisions & subsidiaries, optimising campaign performance and ensuring consistency across business units.
• Developed a demand generation strategy for global campaigns, driving increased engagement and conversion rates.
• Led a best practice UX landing page template project, enhancing the user experience and ensuring cohesive branding across digital touchpoints.

Swansea Enterprise Park, Wales, GB

• Responsible for managing all elements of performance marketing, encompassing paid search, paid social, CRM, and affiliates, with direct accountability for a £1.4M marketing budget. Leading a team of three.
• Successfully migrated all paid search & paid social activities in-house, optimising efficiency and control.
• Implemented a customer journey & communications strategy, enhancing overall engagement and conversion rates.
• Enhanced the affiliate marketing program through strategic initiatives, resulting in improved performance and increased ROI.

Cheltenham, GB

• Responsible for managing all elements of digital marketing, encompassing paid search, organic search, CRM & retention, web analytics, user experience, and web development. Leading a team of two.
• Successfully executed a comprehensive restructure of in-house PPC campaigns, optimising performance and ensuring alignment with business goals.
• Formulated a strategic plan for the development of a new eCommerce website, enhancing online presence and customer engagement.
• Implemented a VIP retention program using RFV modelling, resulting in increased customer loyalty and satisfaction.

Norwich, Norfolk, GB

• Promoted to eCommerce & Subscriptions Manager with responsibility for 38 brands, 185K customer base, £4.8M annual turnover, £380K marketing spend. Leading a team of seven.
• Grew total file size by 2.3% against a backdrop of significant decline in the publishing industry.
• Managed responsive site redesign to improve user experience and conversion rate - achieved a conversion rate of 9.6%.
• Developed launch marketing plan for a national newspaper - grew file size to 7,000 subscribers within 18 months.
• Won a recognised publishing industry award for a strategic Christmas marketing email campaign.

Norwich, Norfolk, GB

• Managed £1.2M direct-to-consumer eCommerce website for magazine subscriptions. Responsible for all aspects of digital marketing including PPC, SEO, Email and social media.
• Managed full project lifecycle: strategy, design, development, testing and deployment of purpose-built eCommerce website.
• Grew acquisitions via digital channels from 10% to 53% over 4 years.
• Used A/B testing to continually improve checkout process - driving a 10% increase in conversion.
• Implemented cart abandonment email strategy - achieving a recovery rate of 12%.

Norwich, Norfolk, GB

Promoted to Web Manager following the successful launch of bespoke eCommerce platform for magazine subscriptions.

Norwich, Norfolk, GB

Daily delivery of website content updates including page content, images, links, documents and videos.

Gloucester, GB

Provision of first line technical support for Fasthosts web products via telephone and email.

Bachelor Of Science (Bsc), It Systems With Ecommerce

A Levels, Biology, Computing, General Studies & Physical Education