Managing Director
CurrentLeading the CANAL+ and M7 businesses in Austria. CANAL+ combines satellite television and streaming under one brand in Austria.
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@mac.com
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2 phones found area 498
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Paul Wilson is listed as Managing Director at CANAL+ Austria, based in Austria. AeroLeads shows a work email signal at mac.com, phone signal with area code 498, and a matched LinkedIn profile for Paul Wilson.
Paul Wilson previously worked as Product and Digital Marketing Consultant LATAM at Sony Pictures Entertainment and Partner Marketing Consultant at Dazn. Paul Wilson holds Generative Leadership, Business Administration And Management, General from University Of Oxford.
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Results-driven Senior Digital Marketing Strategist with over 20 years of experience specializing in streaming OTT television services, digital media strategy and advertising technologies (AdTech) including Google Ads, Facebook Ad Manager, YouTube Advertising, Amazon Ads, Social Media Marketing, and Performance Analytics. Proven ability to leverage data and digital technologies to drive innovation, performance improvement, and growth. Launched 6 market-leading products including Sky+ and x3 SVOD services.
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Vienna, Austria
Leading the CANAL+ and M7 businesses in Austria. CANAL+ combines satellite television and streaming under one brand in Austria.
Munich, Miami And London
Provide strategic advice to SVP and EVP on digital media optimization and marketing strategy.Led a project on Amazon Advertising optimization, achieving increases in ROAS and conversions for the Home Entertainment business in Mexico and Brazil. Product management lead for a film and TV series video streaming app, achieving over 400K downloads. End-to-end responsibility for lead generation, app store presence, email marketing & and customer service. Performance Analytics. Developed digital dashboards to connect critical metrics, improving accountability and fostering a performance mindset within the LATAM team.
Berlin, Germany
Specialized in Mobile & TV Partnerships with O2, Telekom, and Vodafone helping to secure new DAZN subscribers. Developed Partner Marketing for Samsung TV including DAZN presence on connected TVs resulting in an increase in viewer engagement on Samsung Smart TVs.
Munich Area, Germany
Responsible for Digital Marketing with a €30M budget. Employed data-driven marketing strategies including SEO, SEM, and programmatic advertising to drive lead generation for Pay TV and OTT Streaming Services. Launched OTT streaming service Sky Ticket. End-to-end responsibility for subscriber acquisition and brand awareness. Over 1M downloads including 161K additions in Sept 2017 - highest growth across Sky Group. Website: Project member on a transformational project to redesign Sky’s web presence in Germany. This included a new front-end UX design, homepage & navigation to improve SEM and SEO performance resulting in a 10% improvement in organic search traffic and a 5% increase in conversion rates. Social Media Marketing: The campaign for Sky’s “Babylon Berlin” was the subject of a Facebook Best Practice case study on the effective use of mobile advertising in Jan 2018.
Munich Area, Germany
Consultant to the CEO Maxdome & EVP Digital. (FY14/15) Led Brand & Digital Acquisition for video streaming service in Germany. Doubled the subscriber base YTD Apr 2014 to 2015. Over 600K additions via TV & digital advertising campaigns.
London, United Kingdom
Activities and Societies: President of Junior Common RoomPresident of College - elected by the junior common room.
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Paul Wilson works for CANAL+ Austria.
Paul Wilson is listed as Managing Director at CANAL+ Austria.
AeroLeads has found 2 work email signals at @mac.com for Paul Wilson at CANAL+ Austria.
AeroLeads has found 2 phone signal(s) with area code 498 for Paul Wilson at CANAL+ Austria.
Paul Wilson is based in Austria while working with CANAL+ Austria.
Paul Wilson has worked for Canal+ Austria, Sony Pictures Entertainment, Dazn, Sky Deutschland Gmbh, and Prosiebensat.1 Media Se.
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Paul Wilson holds Generative Leadership, Business Administration And Management, General from University Of Oxford.
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