Founding Partner
CurrentInternational agency COO and Managing Director, inspired by the evolution of convergent media, data and technology. Co-founded The WellBeings.London, working in collaboration with senior members of University College London Hospital and the UCL Institute for Women’s Health, to help build “wellbeing-driven” brands and organisations.The Health & Wellness mindset is shaping entire categories; 68% of consumers believe brands today should play a role in improving our quality of life and wellbeing, yet only 33% believe brands are working hard to do so. Those that do, outperform the stock market by 134% and increase their share of wallet by up to nine times*. (* 2019 Meaningful Brands Report, Havas Media Group)Focusing on the wellbeing-led behaviour, customer-centric strategy and insight-led content that we know influences brand advocacy and ultimate purchase. On a mission to make “wellbeing-driven” as natural a business best practice as diversity, equality and sustainability.Proud member of the www.wict-uk.co.uk mentoring group, supporting the advancement of women in Media, Technology and Telecommunications.
