Director Of Digital Marketing
CurrentI manage a team of well-versed individuals specializing in digital marketing for our clients in the vacation rental & real estate industries. Everything from SEO to PPC, to email and social media campaigns. One of the best perks though is the travel and speaking engagements. Having presented at various conferences, sharing my knowledge has to be the highest on my list of achievements.Don't get me wrong! I still love digging in an actually DOING the SEO, PPC, email and social media too on a daily basis. The best leaders are doers in my opinion. Keeps me up on my skill level. My team of 9 comes to me on the regular for problems, questions and feedback for our more than 100 clients from coast to coast.I work with our developers and project managers to make sure we optimize all our site's to the best of their ability. From making sure our programming is tightened up for SEO and clean site audits, to identifying page speed and mobile friendly snags. There's a large laundry list, but it's rewarding!Other responsibilities include:-- Product Development-- Client Communication & Potential Client Acquisition-- Educating team on new changes, both internally and Google updates-- Hiring & Firing of StaffAchievements:-- Increased internal communication between departments for more streamlined workflow-- Helped grow client base by 38%-- Grown marketing team from 5 to 9. -- Continually help clients achieve better rankings, better results and get more money in their pockets.
