JibJab Bros Studios has a diverse product set with JibJab, a direct to consumer ecard greeting business and high growth social expression app; and StoryBots, a children’s educational brand and Emmy award-winning Netflix original TV series. Within the studio, I oversee operations, finance, legal, HR and paid acquisition teams with a strong emphasis on cash flow management, growth planning, and process implementation. JibJab Bros Studios prides itself on being at the intersection of art and technology, with the goal of making billions of people happy.

In this position, I was responsible for the improvement of operational workflows from the acceptance of an RFP to the sending of a wrap-up deck. I specialized in the implementation of new processes that assisted in meeting larger business goals; ranging from margin improvement to enforcing sales standards to setting how the company addressed industry challenges (viewability, ad fraud, etc.). I was particularly focused on projects that were business critical, spanned across multiple departments, and required strategic thinking and flawless execution in order to stay competitive in the advertising market.

In this position, I oversaw Crowd Ignite, which is a content and audience marketing platform that surfaces up the most popular content across contextually similar sites. Crowd Ignite makes over 3 billion content recommendations monthly through advanced algorithms to increase audience engagement. Think of it as a link exchange on steroids. This role included the build out of a dedicated team responsible for our audience distribution strategy, relying on learnings from Crowd Ignite to drive more qualified users at cost-effective prices.My responsibilities included:• Management of P&L• Implementation of products that generate revenue without affecting value proposition • Create an audience development team to drive user acquisition (paid and unpaid) across the company for long term user growth and sales campaign support.• Prioritization of design, feature, and functionality improvements that will improve user experience, grow traffic return rates, and generate revenue.• Lead the recruitment and negotiations for top-tier strategic publishers.

In this position, I was responsible for the management of 13 owned and operated websites as well as the strategic positioning of the Entertainment, Gaming and Male Lifestyle divisions within CraveOnline. While there was a strong focus on branded ad sales, I also focused on affiliate relationships to expand reach and analysis of non-ad revenue opportunities. I led cross functional teams to work towards bigger goals and objectives while keeping an eye on the market to make sure our products were positioned properly with a competitive edge.My responsibilities included:• Margin management for the division• Setting website growth strategies and execution by content teams• Analysis of strategic affiliate relationships• Pursuing mutually beneficial business partnerships• Identifying product and sales positioning• Contract negotiations with Tier 1 publishers • Operational process improvement• Budget setting

In this position, I was in charge of positioning, execution and overall strategy for the Video Game and Outdoor verticals at Evolve Media Corp before it got merged into CraveOnline where I took a Head of Operations role across more verticals and owned and operated properties. My responsibilities included:• Ownership of P&L statements• Management of content teams for owned and operated assets• Analysis of strategic affiliate relationships and contract negotiation• Management of revenues and profit margins • Strategic product and sales positioning